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Giving Voice To Your Marketing Personality On The Web
Every company has a personality whether they know it or not. If you don't develop and foster an appropriate marketing personality for your company, your employees and customers will do it for you, and that could be disastrous. Successful companies pay serious attention to creating and implementing a dominant corporate identity; and use it to deliver a consistent, coherent and cohesive Web-presence in the methodical and persistent pursuit of the company's core marketing objectives.

Other technical answers Related Articles

Tips for Technical Writing
Technical writing warrants method and practice. The following article providers tips to aid in technical writing endeavors.
Should Leaders Ask Questions or Have Answers?
Most people feel that being a leader means having all the answers. Truth is, most leaders have few answers. What they have is wisdom, giving them the ability to handle anything that crosses their path whether they have answers or not. The know how to find the answers they need. This article talks about 'a different approach to leadership.'
A False Assumption Made by Too Many Aspiring Entrepreneurs
In his best selling book, The E-Myth Revisited, Michael Gerber said that most people fall victim to the most disastrous assumption anyone can make about going into business. He calls it 'The Fatal Assumption'. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. In other words, don't assume that if you know how to bake pies (technical work of a business), it means you know how to successfully run a business that sells pies (business that does that technical work).
Precision Practitioners | What Distinguishes a True Master
Often people ask me what separates a “Practitioner” from a “Master Practitioner”. Or what separates a “good” practitioner, from a “great” practitioner from an “extraordinary” practitioner. It is a good question, and one deserving of answers. From a technical standpoint as well as a practical standpoint, there are several criteria that filter these levels, and the piece of paper upon which their certification is printed is usually not one of them.
Downloadable Soft Skills Train the Trainer Training Materials Streamlines Training
Most trainers start their career in technical roles. After all, before they become confident to teach others, they need to know the topic they want to teach inside out. Learning something deeply takes years and requires a lot of persistence. Eventually, a technical person may decide that it is time to start transferring that knowledge to others. This is where training and knowing how to train others comes into equation. We all know that someone can be very good at what they do but might not be good at telling you how they do it. On the other hand, some people are very good at explaining everything in simple terms, even though they are not world famous in their technical field.

Branding: 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding.

Where the Jobs Are/Will Be
Not surprisingly, the job growth in technical fields will exceed the increases in the non-technical.
B2B PR – Planning for Success
Business-to-business public relations demands a different approach to consumer PR. Consumer and B2C PR is often event or stunt driven with a short term focus. B2B PR is based on hard facts, technical discussion and demonstrating capability. Building confidence and credibility with technical buyers, engineers, architects and other professionals encourages sales and fosters long term business. To achieve lasting results, you need a strong working relationship with a technical PR specialist who understands your products, your markets and your customer needs.
There is More to the Job Interview Than Answering Questions - It’s in the Ears
Most people who have an interview scheduled work like crazy on the answers to the questions that may or may not be asked. They focus entirely on the questions and answers and are very nervous about having all the right answers.

Managing techies
Do you need to come from a technical background to manage technical people?
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