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Lesson #1: Be Clear About Who Your Company Caters To
“We started the company around the time that a lot of other social networking companies were starting up,” recalls DeWolfe. “But we saw that a lot of those companies had a very niche focus. We set out to create this next generation portal where we looked at the best social features around.”

Other technical awards Related Articles

Awards Are A Great Marketing Tool
Awards are not just about 'stroking our ego' - used properly, Awards can be a great marketing tool - whether you win or not!
A Star On Screen and Off: The Early Years of Paul Newman
Over his fifty plus year career, Paul Newman has won Academy Awards, Golden Globe Awards, and Cannes Awards for his work both as an actor and film director. But, don’t think that’s enough to tire this legend out. At 82 years old, Newman now spends his time devoted to Newman’s Own, the company he first founded as a practical joke, which has today becoming a shining example of corporate philanthropy. It has given away over $200 million since its inception, making Newman a star both on screen and off.

Tips for Technical Writing
Technical writing warrants method and practice. The following article providers tips to aid in technical writing endeavors.
A False Assumption Made by Too Many Aspiring Entrepreneurs
In his best selling book, The E-Myth Revisited, Michael Gerber said that most people fall victim to the most disastrous assumption anyone can make about going into business. He calls it 'The Fatal Assumption'. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. In other words, don't assume that if you know how to bake pies (technical work of a business), it means you know how to successfully run a business that sells pies (business that does that technical work).
Downloadable Soft Skills Train the Trainer Training Materials Streamlines Training
Most trainers start their career in technical roles. After all, before they become confident to teach others, they need to know the topic they want to teach inside out. Learning something deeply takes years and requires a lot of persistence. Eventually, a technical person may decide that it is time to start transferring that knowledge to others. This is where training and knowing how to train others comes into equation. We all know that someone can be very good at what they do but might not be good at telling you how they do it. On the other hand, some people are very good at explaining everything in simple terms, even though they are not world famous in their technical field.

Where the Jobs Are/Will Be
Not surprisingly, the job growth in technical fields will exceed the increases in the non-technical.
B2B PR – Planning for Success
Business-to-business public relations demands a different approach to consumer PR. Consumer and B2C PR is often event or stunt driven with a short term focus. B2B PR is based on hard facts, technical discussion and demonstrating capability. Building confidence and credibility with technical buyers, engineers, architects and other professionals encourages sales and fosters long term business. To achieve lasting results, you need a strong working relationship with a technical PR specialist who understands your products, your markets and your customer needs.
Using Awards For Better Publicity
Does your business strategy includes using awards for better publicity? Do you use the process of applying awards to check and refine your business strategy? In terms of publicity, being nominated for an award can be just as helpful as winning the award. Industry specific awards are a gauge of your company performance to your customers and the business community in general. Your business will benefit from finding the right awards and making an effort to include these in your plans for growth.
Managing techies
Do you need to come from a technical background to manage technical people?
Awards – an invaluable weapon in any PR armoury
This week I was overjoyed to hear not one, but three, of my clients had learnt recent submissions they had entered into their industry-specific awards had been successfully shortlisted. As I had played a role in identifying and helping to draft these submissions it reaffirmed how important a tactic awards are in any strategic PR plan. Below I have outlined some top tips for identifying and entering awards.
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