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Preparing Your Product Expert for Tradeshows
The more complex your product is, the more likely you are to need a technical expert in your booth to explain the more arcane details. Even the best-trained marketing staff can’t always handle specialized questions. That’s why it’s essential that your booth staff include one or two people whose primary expertise lies not in marketing the finished product, but in creating and implementing the product design.

Selling to China Is An Uphill Battle But You Can Succeed
Consultant Dr. James Chan offers seven secrets to selling American-made products and services to China.
Selling to a Group – Make a Dry Run
If your salespeople are making a presentation to a group, they must conduct a dry run or practice of the presentation ahead of time. A dry run is a more elaborate version of the planning meeting held by a selling team. In addition to the members of the selling team, you (the sales manager) and other salespeople should attend the dry run to act as a coach and audience.

Other technical expert Related Articles

Tips for Technical Writing
Technical writing warrants method and practice. The following article providers tips to aid in technical writing endeavors.
Expertise
As consultant and trainer I always teach the value of being an expert. There’s no doubt that as an expert it’s just as important to be an expert in not just product knowledge, but in your subject matter as well. This knowledge helps your confident in front of a customer or audience. It also gives you the ability to ask excellent and relevant questions. You can quote famous people and books to position yourself as an expert, but you can’t fake expertise very long.

The Van Gogh Syndrome can kill your business
If you consider yourself a professional, technical expert or artist, learn from the mistakes of Van Gogh - quickly - if you want to grow your business. When I research and work with these folks I often find that their business is suffering because they are reluctant and uniformed in marketing their business. They mistakenly believe that being good at their craft is enough. Poor fools.
Preparing Your Product Expert for Tradeshows
The more complex your product is, the more likely you are to need a technical expert in your booth to explain the more arcane details. Even the best-trained marketing staff can’t always handle specialized questions. That’s why it’s essential that your booth staff include one or two people whose primary expertise lies not in marketing the finished product, but in creating and implementing the product design.

A False Assumption Made by Too Many Aspiring Entrepreneurs
In his best selling book, The E-Myth Revisited, Michael Gerber said that most people fall victim to the most disastrous assumption anyone can make about going into business. He calls it 'The Fatal Assumption'. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. In other words, don't assume that if you know how to bake pies (technical work of a business), it means you know how to successfully run a business that sells pies (business that does that technical work).
Downloadable Soft Skills Train the Trainer Training Materials Streamlines Training
Most trainers start their career in technical roles. After all, before they become confident to teach others, they need to know the topic they want to teach inside out. Learning something deeply takes years and requires a lot of persistence. Eventually, a technical person may decide that it is time to start transferring that knowledge to others. This is where training and knowing how to train others comes into equation. We all know that someone can be very good at what they do but might not be good at telling you how they do it. On the other hand, some people are very good at explaining everything in simple terms, even though they are not world famous in their technical field.

Do Quality Technical Support for Your Business
Good technical support can help you increase customer conversion rate and win fine reputation. Also, it is good for brand dissemination. Here are some guides to help you do good technical support for your business.
Where the Jobs Are/Will Be
Not surprisingly, the job growth in technical fields will exceed the increases in the non-technical.
B2B PR – Planning for Success
Business-to-business public relations demands a different approach to consumer PR. Consumer and B2C PR is often event or stunt driven with a short term focus. B2B PR is based on hard facts, technical discussion and demonstrating capability. Building confidence and credibility with technical buyers, engineers, architects and other professionals encourages sales and fosters long term business. To achieve lasting results, you need a strong working relationship with a technical PR specialist who understands your products, your markets and your customer needs.
Managing techies
Do you need to come from a technical background to manage technical people?
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