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The importance of understanding your buyer relationships - especially in a tough economy
The tough economy is leading to many nasty surprises for sales organisations. In many cases the surprise, or the extent of the surprise, could have been avoided if the sales organisation had better information about the relationship that they have with with their buyers. in this article Keith looks at the different ways of determining the relationship you have with your buyers.

Other technical relationship Related Articles

Sales Tips for Technical Professionals
In today's competitive high tech markets it is very common for technical professionals to find themselves in a selling role. If you are a high tech professional, it may not be enough to be skilled in technical areas. You may be required to become involved in marketing and sales arenas. If this is the case, it becomes essential to develop proficient selling and relationship skills. This article will explain why high tech pros are actually well suited for sales. The challenge is learning how to sell and believing you can do it. Here are a few tips to help your transition into sales and marketing
Tips for Technical Writing
Technical writing warrants method and practice. The following article providers tips to aid in technical writing endeavors.
A False Assumption Made by Too Many Aspiring Entrepreneurs
In his best selling book, The E-Myth Revisited, Michael Gerber said that most people fall victim to the most disastrous assumption anyone can make about going into business. He calls it 'The Fatal Assumption'. That Fatal Assumption is: if you understand the technical work of a business, you understand a business that does that technical work. In other words, don't assume that if you know how to bake pies (technical work of a business), it means you know how to successfully run a business that sells pies (business that does that technical work).
Downloadable Soft Skills Train the Trainer Training Materials Streamlines Training
Most trainers start their career in technical roles. After all, before they become confident to teach others, they need to know the topic they want to teach inside out. Learning something deeply takes years and requires a lot of persistence. Eventually, a technical person may decide that it is time to start transferring that knowledge to others. This is where training and knowing how to train others comes into equation. We all know that someone can be very good at what they do but might not be good at telling you how they do it. On the other hand, some people are very good at explaining everything in simple terms, even though they are not world famous in their technical field.

Where the Jobs Are/Will Be
Not surprisingly, the job growth in technical fields will exceed the increases in the non-technical.
The Art of Technical Writing
Treating technical writing as an art form is the privilege of master marketers because they always place the relationship with prospective customers ahead of selling. Customer service begins the moment you begin communicating with prospects and instructions they need to follow send a very strong message about how much you care. Even if the entire set of directions is contained in three easy steps you can add a few pictures or graphics and make non-technical consumers more comfortable.

B2B PR – Planning for Success
Business-to-business public relations demands a different approach to consumer PR. Consumer and B2C PR is often event or stunt driven with a short term focus. B2B PR is based on hard facts, technical discussion and demonstrating capability. Building confidence and credibility with technical buyers, engineers, architects and other professionals encourages sales and fosters long term business. To achieve lasting results, you need a strong working relationship with a technical PR specialist who understands your products, your markets and your customer needs.
Make Up Instead of Break Up: Holiday Relationship Tips
Sometimes holiday stress can be too much for a relationship. If you feel your relationship is teetering on the edge, here are five effective and very do-able relationship tools you can use now to prevent a relationship break up.
Relationship = to relate with a significant other person lovingly everyday.
Look at it as a verb "to relate with a significant other person lovingly everyday" not a noun. It is a verb – continuous – you are in a relationship for as log as you are relating with this person. And if you are doing it so lovingly then you are in a goooood relationship! Whose responsibility is a relationship? 50-50? 80-20? In my opinion, each partner has to give 100% in order for a relationship to work. A real loving relationship is a partnership of mutual support and mutual pleasure and mutual respect.

Managing techies
Do you need to come from a technical background to manage technical people?
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