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The iGen
NO...Doesn't have a thing to do with "that" smartphone...or "that" store...or "that" tablet. It's the next generation. Kids and we mean little kids. That's what today's products are being designed for/targeted at. You happen to buy one...fine. Watch a little, little kid pick up a smartphone. He/she just uses it. They've come pre-wired and we're still trying to figure out how to IM. It's the IGen. They want it instantly. They want to use it instantly. They expect their photos, their video, their music, their stuff immediately when/where/how they want it. 35-year-olds are over the hill. 20 year olds just at the peak of the hill. 15 year olds, half way up the hill. 50 year olds...ferget it!!!! So we've looked at the people who will replace you as the prime market. Curious....take a look !!!

Understanding Your Evolving Markets
This article gives the results of some recent research on Hispanic Marketing. Our key theme here is that we must always be aware of our different target markets and how they are continually evolving. If we make it a point to stay up-to-date in this arena, we will always be very aware of the best way to target to these important customer segments.

Other technology adoption Related Articles

The Top Ten Stupid Ways to Hinder Market Adoption
Here’s a compilation of silly and stupid ways companies are hindering adoption of their products and services. I must admit, some of the companies that I’ve invested in have made these mistakes—in fact, that’s why I know these mistakes are (a) silly; (b) stupid; and (c) hinder adoption.

Procurement considerations when dealing with a merger? (A PI Q&A)
Network Member Question Aside from the basics of spend analysis and eliminating redundancy, I’m curious to hear of other’s experiences in dealing with merger/acquisitions and how the cultural elements were addressed in terms of promoting the use of preferred vendors and the adoption of expense management policy. What are some best practices to promote optimal adoption of the governing policies and procedures in the absence of spend management technology? Paul Nilsen Purchasing Manager – Willis North America New York, NY

Embracing Technology
We hear so much talk about retailers embracing technology, Fortune Magazine may have summed it up best: “If you want to outdistance your competitors… you have to embrace technology as powerfully as you can. But what type of technology?

Making Sense of Retail Payments
There is a new technology sweeping through the retail payments landscape that promises to revolutionize the way that consumers pay for goods and services. In the United Kingdom, the geographic region that is the furthest into their adoption process, this technology has been described as the biggest change in payments since decimalization, but is EMV, or chip and PIN as it is also known, really the silver bullet that Visa, MasterCard, JCB Co and American Express would have us believe? Retailers aren’t convinced it is.

Etiquette and Teen Texting
There seems to be some confusion about our role as parents and educators regarding our children's use of technology. In other words how do we teach technology etiquette to Gen Y-ers who are characterized as "knowing it all" especially when it comes to technology? After all, they aren't called the Net Generation for nothing! Discover the benefits and pitfalls of teen texting and 3 easy rules we can teach our teens to use technology responsibly and respectfully.

Online Small Business Technology Tools
There are more and more online small business technologies everyday including software technology, accounting technology, email technology, newsletter technology, web site technology and transaction technology systems. In this article we will discuss a few of these key areas and list some sites that may be of benefit to your online small business.

The Digital Diet by Daniel Sieberg
Technology is a huge boost for most businesses, but many business owners and managers have discovered the technology can easily take over their lives. So how can we utilize the technology we need - yet still maintain a balanced life? The Digital Diet gives us the answer and it comes from a technology guru who knows the value of the technology.

What To Do When Your Webinar Technology Fails
Webinar technology - like any technology - isn't 100% reliable. If your technology fails badly, it can be very difficult to continue with the webinar. So as much as possible, prevent this problem by double- and triple-checking the technology before you begin. Then put in place some additional measures to improve your chances of success.

Possibilities with 4G
4G stands for the fourth-generation of wireless technology. 4G Technology is an extension of the 3G technology with additional features like larger bandwidth and better services.

Using technology to drive business change
Although most businesses invest in technology to automate operations, few make the best use of this technology. This article describes how to unlock the potential within your existing IT systems and use technology as an enabler of business change.

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