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AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
By Mike Schultz and John Doerr Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either: Heavily marketing because they don't have enough leads and new business, or Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling. We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.

Other technology service Related Articles

SEE THE WORLD THROUGH YOUR CUSTOMERS EYES™
There is a competitive nature to business today, which often causes companies to sing the praises of their own product, service, or technology, as though it were the single answer to all of the world’s problems. But as we have learned, one size does not fit all. And one Seller’s product, service, or technology does not solve all problems across the board. In fact, most Buyers feel that their problems, their industries, and their businesses are unique, and Sellers run the risk of insulting them by implying otherwise. Too often, Sellers are presumptuous, acting like the cavalry riding in to save the day. Why do they do this? Certainly, they want to help. And naturally, they want the work. But we feel that this is a shortsighted way of establishing one’s business as a solution to another business’s problems.

Embracing Technology
We hear so much talk about retailers embracing technology, Fortune Magazine may have summed it up best: “If you want to outdistance your competitors… you have to embrace technology as powerfully as you can. But what type of technology?
9 Components of Good SEO - How to Help People Find Your Service Business on the Internet
Millions of people search for service businesses every month. When they conduct those searches, they aren't looking in newspapers or ads in the hard-copy Yellow Pages. Over the last fifteen years, the Internet has become the dominant technology for local service business searches.
Etiquette and Teen Texting
There seems to be some confusion about our role as parents and educators regarding our children's use of technology. In other words how do we teach technology etiquette to Gen Y-ers who are characterized as "knowing it all" especially when it comes to technology? After all, they aren't called the Net Generation for nothing! Discover the benefits and pitfalls of teen texting and 3 easy rules we can teach our teens to use technology responsibly and respectfully.
Online Small Business Technology Tools
There are more and more online small business technologies everyday including software technology, accounting technology, email technology, newsletter technology, web site technology and transaction technology systems. In this article we will discuss a few of these key areas and list some sites that may be of benefit to your online small business.
The Digital Diet by Daniel Sieberg
Technology is a huge boost for most businesses, but many business owners and managers have discovered the technology can easily take over their lives. So how can we utilize the technology we need - yet still maintain a balanced life? The Digital Diet gives us the answer and it comes from a technology guru who knows the value of the technology.

Improving Service on the (Telephone) Line
Technology, in the form of phones and computers, has become a kind of ubiquitous front door for customers to use any time and any place where they have the desire for a product or service. At least in theory, technology gives customers a more personal help desk than they are likely to find face to face in the busy rush of modern business. If you answer the phone as part of your organization’s service to others, that service is on the line.

What To Do When Your Webinar Technology Fails
Webinar technology - like any technology - isn't 100% reliable. If your technology fails badly, it can be very difficult to continue with the webinar. So as much as possible, prevent this problem by double- and triple-checking the technology before you begin. Then put in place some additional measures to improve your chances of success.
Possibilities with 4G
4G stands for the fourth-generation of wireless technology. 4G Technology is an extension of the 3G technology with additional features like larger bandwidth and better services.

All You Need to Know About WiMax
WiMax, which stands for Worldwide Interoperability for Microwave Access is a form of the 4G wireless technology. It is a technology used for providing wireless internet service across different areas.

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