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How can I make cold calling easier?
Lately I have been working with a number of sales teams to help them increase the success of their cold calling and I thought I would share with you some of my tips for success:

C is for Cold Calling

Picking up the phone and talking to people you don’t know in order to try and sell them your products and services is something that most small business owners dread – and yet, most would consider cold calling or telemarketing to be a relatively easy way to get business through the door. Whether you choose to use a company like us to do cold calling for you or do it yourself, this is one marketing method that I think most of us will consider doing at some point. I know I certainly tried it for Exceptional Thinking back in the early days.

FTC Lays Record Breaking Fine for Telemarketing Scheme
Telemarketing has gotten a bad wrap over the years, and the FTC is out to get those disgracing the industry.

Five Steps to Market Your Business with Text Messaging

I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice? Those days are long gone! It seems everyone has cell phones these days. Everyone from six and seven year olds all the way to 90 year old grannies! Some of you may be shaking your heads and thinking, "What is this world coming to? We made it without cell phones, why can't they?!?" Guess what? Every time you make that statement or think that thought you are wasting your time. Things are NOT going to reverse, and people won't return those cell phones. So ... accept it! :)

Marketing Your Marketing
Don’t limit your marketing merely to the media you’re using. Market it all over the place. Anything worth promoting is worth cross-promoting.

Marketing\'s Greatest Ally
I won’t wait. I’ll tell you right off that marketing’s greatest ally is your patience. More extraordinary marketing has bit the dust due to impatience on the part of the business owner than for any other reason.

Integrated Marketing
Whatever does guerrilla marketing have in common with a boomerang? If you throw a stick, it flies about 30 feet. Frank Donnellan once threw a boomerang 377 feet, longer than football field. A boomerang uses gravity and air resistance to aid its flight. Guerrilla marketing uses other weapons to aid its flight. Single-weapon marketing has nothing to aid its flight.

Guerrilla Telemarketing
Telemarketing works wonders, but only if you do it right. Guerrillas know exactly how to do it right, and when you read this, you will, too.

How to tripple your recruiting % with phone follow-up.
Phone follow-up is an important key to success when recruiting for a business opportunity. Don't believe those people who tell you that you don't have to follow-up by phone.

7 Effective Guidelines for Successful Appointment Setting

All size businesses often have to deal with limited resources, time constraints and an overstretched worked force. While majority of today’s businesses utilize modern ways and technology to connect with its customers, getting that critical appointment and your message across remains a challenge. Overcoming this great hurdle will determine whether you have successfully established a favorable condition for your next move.

Appointment Setter Empowerment
A recent article in Businessweek explored the question: what drives your best sales managers? The once revered volume technique, insisting on a high quantity of pitches to accomplish sales goals, is no longer cutting it in today’s business.

Appointment Setting - Call Guide Methodology
Appointment setting campaign’s single most critical objective is to schedule a fully dedicated and committed time to speak with an interested prospect.

Avoid B2B Appointment Setting Mistakes
It is our experience that if B2B Appointment Setting Campaign, is not handled with a "scientific" approach, it will not yield sustainable results for your Inside Sales or Outside Sales.

Developing Telemarketing Success – Partnership Exploration
We have emphasized the importance of partnership as a means to increase the sales effectiveness for the telemarketer and generate repeat business not only for the client and B2B service provider but for the prospect as well by creating value added products and service to the latter’s customers.

Developing Telemarketing Success – Script Based or Free Flowing?
There is a great deal of debate among appointment setters about which particular telemarketing approach works best: script-based or a free-flowing presentation.

Developing Telemarketing Success – Telemarketing Strategies and Customer Relationships

In our previous article entitled “Developing Telemarketing Success – Script Based or Free Flowing?” we highlighted the advantages and disadvantages / challenges of each and mentioned that the primary consideration for the best approach to telemarketing approach lies in the product and / or service that is in line with the stages in the relationship the appointment setter has with the prospect. We hope that this article will enable you to be more effective in your telemarketing efforts and achieve telemarketing success.

Developing Telemarketing Success – The Importance of Partnering

In our previous articles in the Developing Telemarketing series, "Script Based or Free Flowing?"” and "Telemarketing Strategies and Customer Relationships", we discussed the various considerations in choosing a script-based and a free flowing approach to telemarketing and the different strategies that both the client and the appointment setter can implement. It is highly important to note that all these approaches and strategies take into consideration the type of relationship that need to be defined and established from beginning to end.

The Rewards of Global Virtual Teams
It is widely accepted that the reward for promoting global virtual teams is the ability of organizations to leverage on the different skills and competencies of team members from around the world.

Tips for Effective Appointment Setting
It does take a lot of effort and patience just to get connected to your prospect and when someone answers the phone it is probably the only window of opportunity that you surely would not want to miss. Good first impressions last, so here are the steps you need to take for your effective telesales efforts.

Tips for Effective Appointment Setting - Objections Handling Overview

Why is it that people do not want to explore opportunities in sales and in particular, getting into tasks such as appointment setting? You may get as many responses and as varied as the people you talk to, however there seems to be one universal answer to this question and it is in the fact that most people are unable to handle and carry a conversation well to a point where both sides can agree on a discussion.

Tips for Effective Appointment Setting – Handling Objections and Listening Skills

Getting your prospect to talk to you is achieving half of the appointment setting effort; the other half which is just as important is addressing your prospect’s issues and concerns. You have made your way through the gatekeeper and have delivered a fantastic opening statement. Now your prospect seems to be listening and finally he responds with a series of questions and states the reasons why your product or service doesn’t measure up to his expectations or it does not answer a need that would merit his consideration for an appointment schedule. In short, he is now in the “objection” mode.

Tips for Effective Appointment Setting – Reducing Objection Opportunities
Objections are a normal part of everyday communications.

Tips for Effective Appointment Setting – The Appointment Setting Close
Learning when and how to close the appointment setting can be challenging as handling your prospect’s objections.

Virtual Global Team Building
Encouraging team development, emotional engagement and social interaction provides a healthy and sound workplace environment for the otherwise isolated appointment setter.

Appointment Setting Illusion #1 – Groundless Projections of Results
Here is what “groundless projection” illusion sounds like:

Avoid Telemarketing & Email Scams
We are faced with scams every day from emails trying to get vital banking, perconal, and credit card information to multi-level telemarketing scams. Since it can be difficult to stop this type of fraud, you need to know what to look for and how to protect yourself and your identity from thiefs.

Protect Yourself Against Telemarketing Fraud
Though telemarketing can be a ligitimate way to solicit new business, the sales method can also be exploited. It is possible to defraud someone over the phone by gaining knowledge of their personal information. As a consumer, you need to be aware of the tricks so you can protect yourself against them.

Improve How Your Sales Force Sells by Phone
If your salespeople are unable to interest their prospects there is zero chance of reaching the goal for the call which, depending on the salesperson's role, could be anything from a qualified lead to a scheduled appointment to a transactional sale.

Remedy #2 for product launches & start ups -- "Plan."
A strong, well-thought-out plan is essential for three reasons: 1. It's necessary to convince management/investors they should buy into the idea 2. It helps collaborators know what's needed to accomplish the mission 3. It forces you to think through all the potential pitfalls that may arise

To Make Sales Appointments In 2009 and Beyond - Is Cold Calling Dead?
Will social media and marketing ever replace the skills of cold calling and professional telesales. Absolutely not. Read this fantastic article to find out why...

Telemarketing: When to Use it.
Telemarketing can be a powerful tool to generate and nurture leads, process orders, keep data current and improve the efficiency of all your sales and marketing activities.

The Marketing Challenge: Tying It All Together
There are so many ways to market your product or service, but which is best for you? Do you try one method, do you try them all? Information overload can stop you in your tracks. You need to adopt a marketing plan and system that will give you the best results overall for your time and budget.

THE PSYCHOLOGY OF SELLING
Telemarketing 1

Telemarketing Victory - Target Market Definition: Select Your Suspects

UK Telemarketing Expert Shaun Gisbourne looks into the first vitally important actions to take in order to ensure a successful start to any telemarketing activity. In this first article, Shaun focuses on the key questions to ask yourself before selecting, acquiring and calling on contact data for your intended target market and shows how the effort you devote to this step now will reward you later on.

Pre-recorded phone messages do more harm than good
Think carefully about pre-recorded phone messages.

Skill and Knowledge are Telemarketing Partners
Telemarketing is nothing new. Since early in this century, Wall Street brokers have used the telephone to sell securities, commodities, stocks and bonds to customers scattered across the country. Then, it was primarily a matter of logistics. The world was large, and telephone sales offered a practical alternative to the inconvenience of telegraphic communications.

An anthropological view of marketing
Hunting, Farming or Fishing: What Are You Doing?

Is cold calling right for my business?
Cold calling or telemarketing is seen, by a lot of business owners as a good way to market and promote their business. It’s one of those marketing methods that many people try some with great success and others with no results at all. When success occurs though, all business owners want to give it a go, thinking that success can occur for their business too.

Tele-phony
Using the phone poorly can inadvertently act as a detriment to our success. Understand that the phone conveys our personality, our sincerity, our belief, our energy, our attitude, our professionalism, and our message. If you aren’t aware of how you sound, you may very well be sending the exact oppo

Going back to basics
Going back to basics and having focus on what made you successful in the start of your career (learning, learning, and learning) becomes vital in selling in 21st century. In fact, one of the rewards of a successful sales career is the stimulating learning process - it’s never dull unless that’s how you make it.

C-Level Selling, 4 Steps for Closing Phone Inquiries
Turn 70% of incoming calls, Telesales and Call Center inquires into sales by establishing credibility and excitement within the first 30 seconds.

Part Nine - Prospecting for More Sales
Part Nine of a Ten Part Series. In this series, we explore all the different avenues of prospecting necessary for a business to succeed. Think of your business as a a beautiful garden, and then consider all the things you need to do to keep that garden beautiful and growing, rather than dreary, dead or decaying. Need help with Prospecting? Feel free to get in touch with us via our website.

The Magic of Marketing in Action
The buzzword in business is MARKETING. However, people often get its meaning confused with the other ways they interact with their customers. Here's an eight step at-a-glance understanding of this tricky subject. See if you can apply it to your business.

YOUR OWN INCOME ON YOUR OWN HOURS
A pep talk, with examples, showing a few ways to set out on a business career of your own

How to Click with People on the Phone
Telephone. Tell a phone. There are times when I get the feeling I’m talking to a phone instead of over the phone. Incoming telemarketing calls don’t allow for meaningful connections. And by all reports, cold calls are another example of missed opportunities. Yet there’s no question that you can build connection with people over the phone.

4 Home Based Income Ideas To Consider
Often the sole thing that comes to mind when most people think of home based income ideas is the internet. But in actuality, there is a wide array of opportunities that you have to choose from.

What is the Most Important Selling Technique?©
Companies spend thousands of dollars on sales skills training and virtually nothing on Prospecting training. Yet what is the only skill that puts a sales person in a position to use all those other selling skils? Prospecting. Most sales professionals will never have a formal Prospecting training in their entire career.

When you're thinking about using a marketing company
For many small companies, the thought of doing marketing could definitely be classed as hard work! Where do you start? What should you do? Have you got enough time to do it? Helen Dowling from Exceptional Thinking (http://www.exceptionalthinking.co.uk) gives you some tips to get it right first time.

The Keys to Multi-Channel Success
This article reports on a webcast where an executive from Accudata talks about the importance of integrating multi-channel marketing into your overall strategy. If you're interested in learning more about this topic, just email us and we'll send you our whitepaper on Effective Multi-Channel Marketing Techniques. Our general email is info@rrwconsulting.com. Enjoy!

Perception is Reality
I was never supposed to be a speaker, author and sales trainer. I was supposed to be a ballerina.

When Will They Ever Learn
Yet more telemarketing stupidity...

Telemarketing Solutions of a call center
Its telemarketing outsourcing that has emerged to be a new phenomenon for business companies these days. The decision so as to outsource the telemarketing needs to a call center is not always easy. You need to judge your business operations and opt for telemarketing services accordingly.

The Do Not Call List
The National Do Not Call Registry is a federal registry that telemerketing companies need to register with and bleed their contacts against to make sure those on the list do not receive unwanted telemarketing phone calls. If you are a consumer who does not wish to receive solicitations or a telemarketing company, you need to be familiar with the registry.

Telemarketing Services: Per Hour Versus Per Appointment Compensation
A seemingly clear question, all telemarketing services should be based on per appointment compensation. Shouldn’t telemarketer only receive payment when they are successful? Why should a telemarketing company charge per hour even if they are not producing results?

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