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How not to make a prospecting call
I've been selling for more than 20 years and have learnt many things by trial and error, common sense and staying aware of market conditions and how customers like to buy. There is no shortage of information out there about prospecting, sales, etc. However, I am still amazed at how people don't know how to prospect successfully, given the plethora of calls we receive at home in the evenings, with very much similar outcomes to my experience. So why do many businesses still get this part so wrong?

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