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A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

Lesson #4: Give Your Business a Little Brand Aid
“Originally, it was Jerry’s Guide to the World Wide Web, but we settled on Yahoo!,” says Yang. “It is a pretty recognizable brand name.” Despite Filo’s admission that he was “not crazy about the name at first,” he now concedes that they made the right choice. “It grew on me,” says Filo, who is now grateful they selected a name that is “so memorable and that conveys the sense of fun involved in all this, the sense of adventure. This is what really distinguishes our site.”

Are you dialed into radio advertising?
Have you ever wondered whether or not you should include radio advertising in your marketing mix? In this article, you'll learn some very specific reasons why radio is a good buy for small businesses from a 25-year advertising industry expert.
Crafting Copy That Compels Your Customers to Act
Do you regularly guide prospects towards a sale? What are you asking? One of the best pieces of advice I can offer when creating copy is to always include an offer, otherwise known as a call to action. What do you want your customers to do? Don’t assume they’ll come to your website or storefront just because you’ve told them you’re there. Results driven advertising, marketing and promotions take more planning and effort than an “If I build it they will come” approach. Give your prospects and customers a reason to support your business. Invite them in to your storefront, request they visit your website and be sure to ask them to take action by giving them a compelling reason to do so. What are you “asking” your clients and prospects to do?

THE THREE R’S OF SERVICE BRANDING: REACH, RECOGNITION, AND REPUTATION
By Robert Croston Think about your most recent branding campaign. Were your television ads as successful as you'd like them to be? Perhaps the billboards didn't create the recognition that you were looking for, but your online ads on Yahoo! and AOL worked quite well. Did you pick the right professional athlete to represent your firm's services? If you're reading this far, and you work at most service businesses, you probably think I'm nuts. You don't do any of this. Well, maybe you're a big firm and you do (kudos to you), or you've tried something here and there. But in most of our service business realities, advertising-as-a-primary-branding-vehicle is not the norm. And it shouldn't be.

Other television ads Related Articles

The PR Doctor’s Advice For Television Appearances
The opportunity for a television appearance has great value if you are prepared for the opportunity. Business owners and key management people need to be prepared for new opportunities for television appearances on an ever-increasing number of TV programs and Internet podcasts that focus on business. And when you do get the call for the appearance, you want to make sure you will look good on camera.
Taking a Bet on BET: Johnson Jumps onto the Small Screen
Johnson was in a business meeting at the NCTA when he met a businessman who wanted to start a television station for the elderly. “I said, hmmm, let me see that,” recalls Johnson. “So I looked at it, and I said, wherever he had elderly I crossed out and put black people. Black people are a certain demographic, black people are poorly depicted on television, so on, and so forth.”

Discover The Secret To Boosting Sales During Those Slow Months
No matter what business you are in, there is always going to be a slow period. That is simply a part of business. For the construction companies of the world there is the winter months when there is little that can be done outside without a lot of problems. For cable television companies it is the summer, when people are spending more time outside then watching television inside.

"Free Report How To Gain More Clients and Increase Sales"
No matter what business you are in, there is always going to be a slow period. That is simply a part of business. For the construction companies of the world there is the winter months when there is little that can be done outside without a lot of problems. For cable television companies it is the summer, when people are spending more time outside then watching television inside.

Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.
"Gotcha TV"
You’ve seen it on TV dozens of times. The businessman is walking casually to his car when a reporter and television crew ambushes him on the sidewalk. Sometimes the businessman shields his face. Other times he tries to answer the impromptu questions. When television is at its best, a camera gets shoved and doors get slammed. But what should you do and how should you respond when confronted with this situation? Here are a few simple steps you should take that can ensure your reputation remains intact.
Exploring NLP-related topics on TV:
Neuro Linguistic Programming (NLP) and Hypnosis has been increasingly featured both covertly and overtly in several television shows recently. This article explores two popular recent television shows and unpacks some of what can be learned about NLP, just by watching them.
What You Should Do Instead of Television
Recently I have heard statistics about how much television America’s watches. The numbers are pretty alarming. Some of us are watching five, six or even eight hours of television a day.

Independent Film Financing via a Film Tax Credit Finance Strategy
Film, Television, and Digital Animation tax financing in Canada ;Information on how owners of Canadian productions in film, television and digital animation can recoup significant financing costs via the utilization and monetization of government tax credits prior to and pre-filing in some cases.

Passion is the Key
One of the benefits of being president of the Narrative Television Network is that I have the privilege of interviewing many celebrities. These celebrities represent those who are at the very top of their field in sports, politics, television, and movies. These people can teach us many lessons. My very first interview was with legendary film actress, Katharine Hepburn. After I got over the initial intimidation of talking with her, I began to understand more about her and why she was so successful.

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