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Bad Boy Makes Good: Turner’s Success Factors
With his background in the classics, Turner had a penchant for recounting the successes of its greatest heroes: “When Alexander the Great took control when his dad died, he was twenty years old. He took the Macedonian Army, which was the best army in the world at the time, and conquered Greece, got the Greeks to all join with him, and then marched across the Hellespont and invaded Asia. They didn’t even know where the world ended at that time. And he was dead at thiry-three, thirteen years later. He kept marching. He hardly ever stopped. And he never lost a battle.”

Finding Success in the Great Outdoors: How Bean Lived his Dream
When Bean died in 1967, the executives at the company he had founded were not sure if they should publicize his death. Bean’s attachment to the company was such that most customers believed he himself still personally tested each product and tended to each of their orders. His successors feared that if people knew he was gone, that perception would be eroded and the company would lose ground. They considered keeping his death a secret, until a television news show got wind and broke the story. That was the importance that Bean, at 94, still had on his company. But just how did this outdoorsman create one of the most successful and innovative mail-order catalogue companies of his time?

Lesson #1: Do Not Let Where You Have Been Determine Where You Are Going
“I’ve always wanted to be a star,” says Jameson. “I think my life is one everyone can relate to at one point or another in their own lives; and hopefully my surviving so many of the things I did will help them believe they can overcome anything as well.”
Checklist to Capture Media Attention
Find out what's behind a well written media release and how it can affect your business.
Are You Marketing With Adrenalin?
Someone recently asked me if the only way to cause people to react emotionally to your marketing message is by using fear (fear of the unknown, loss, death, family, job, etc.).
A Quick Public Relations Media Review
A quick overview on how to pitch the various media outlets.
Think Your Way to The Top!
Invest in your education, but just importantly, create opportunities to USE what you know in fresh and creative ways. Expand the boundaries and stretch the possibilities!
The PR Doctor’s Prescription For A Great TV Guest Appearance
One of the media opportunities that you will seek is to appear on TV as a guest of a show or to be interviewed. This article will focus on the times you are a guest on a specific show. First, it is important to note that the television news media are literally inundated with pitches for media appearances every day. So when your chance arrives you want to be prepared. So what are the strategic actions you can take to be a top TV guest? The PR Doctor offers the following prescription of strategic actions to help you achieve that goal.

Other television news Related Articles

The Business of Ethics and The Ethics of Business
In 2002 the corporate world in the United States was rocked with scandals. Enron, Arthur Anderson, WorldCom, Citi Group, HCA, Tyco and others were headline news in print and the lead story on the television news because of business ethics failures. This caused me to reemphasize and stress to each of my clients then and now, the importance of business ethics and to challenge each of my clients to integrate their core values into their policies, practices and decision making. And I recommend that they rededicate themselves to conducting business to the highest ethical standards.
More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Things I don’t think we’ll see: a 99 buck iPhone, an Apple television
"Macsimum News" Editor Dennis Sellers doesn't think we'll see the cheap iPhone and Apple-branded television that some analysts are predicting.

Success Isn’t a Mystery in any Economy
My first piece of advice on success today for anyone willing to listen is simply to turn off the news. Don’t listen to CNN. Turn off the Fox News network, NBC, CNBC and all the other networks that are sensationalizing everything that is happening in our economy on a minute to minute basis. I have made a conscious decision not to listen because a high percentage of what you see on television today is pure garbage designed simply to improve ratings. I refuse to listen to a constant diet of negativity. In fact, I refuse to even associate with negative people. I suggest that each and every one of us has an obligation to protect our attitude.
Where is This Country's Integrity --- Navy Seals
Media sensationalism can have a dramatic impact on public opinion. It's often times hard to ignore. Think about the Tiger Woods incident or what the American Idol's Adam Lambert who Tracy used to adore until he performed his perverted sexual imitation on stage at the American Music Awards. Then there are the White House party crashers; the media just can't seem to get enough of these stories that really have nothing to do with the substance of society except that they demonstrate how low we have sunk. The major news papers and most of the television news channels just can't get enough of "Balloon Boy", "The Octamom", Tiger's Sex Life", "The Health Care Fiasco" and many other non sense stories and yet one of the most devastating- patriotism destroying morale destroying decisions of the century is getting very little coverage.

What You Should Do Instead of Television
Recently I have heard statistics about how much television America’s watches. The numbers are pretty alarming. Some of us are watching five, six or even eight hours of television a day.

News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Historical Perspective
If the name Edward R. Murrow is not familiar to you, you need to talk with your parents or grandparents, and they will likely tell you that he was among the first, and certainly most significant, television news reporters of all time. If you were to poll the news industry to determine the most influential news person of the 20th century, the top response would likely be Edward R. Murrow. He became famous for his reports from London during World War II.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
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