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How to Formulate Your Copy to Increase Sales
Once you’ve determined that you’re ready to create a promotional or marketing piece and you’ve considered who you want to speak to and how you want to present your information, you’ve examined features and benefits, plus brainstormed headlines, you’ll want to take the process a step a further. Creating the content for your marketing materials is a craft. It takes thoughtful perspective and planning.
Tanzania launches first ever US television campaign on CNN
Two weeks ago I attended the African Travel Association’s Second Annual Presidential Forum on Tourism at New York University. The forum, organized by the ATA - a global travel trade association promoting tourism to Africa - and hosted by NYU’s Africa House, was put together to provide African leaders from Tanzania, Ghana, Cape Verde, Lesotho, Zambia, Malawi, and Rwanda with the opportunity to “present the continent’s rich travel opportunities to almost 200 leaders from government, non-government and business communities, the tourism industry, travel trade media, and education”.

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The 5 Must-Have Items for a Successful Work-at-Home Business
You've picked the perfect spot in your home for your new Work-At-Home office. It's a quiet and cozy corner, with a desk and a cordless phone. You've just finished setting-up your new computer and you think you're ready to start looking for home-based work. In your haste to grab the spot between the picture window and the Monet, you didn't notice that you forgot a few home-office essentials. No home-based business should be without the following five items.
Discover The Secret To Boosting Sales During Those Slow Months
No matter what business you are in, there is always going to be a slow period. That is simply a part of business. For the construction companies of the world there is the winter months when there is little that can be done outside without a lot of problems. For cable television companies it is the summer, when people are spending more time outside then watching television inside.

"Free Report How To Gain More Clients and Increase Sales"
No matter what business you are in, there is always going to be a slow period. That is simply a part of business. For the construction companies of the world there is the winter months when there is little that can be done outside without a lot of problems. For cable television companies it is the summer, when people are spending more time outside then watching television inside.

Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.
"Gotcha TV"
You’ve seen it on TV dozens of times. The businessman is walking casually to his car when a reporter and television crew ambushes him on the sidewalk. Sometimes the businessman shields his face. Other times he tries to answer the impromptu questions. When television is at its best, a camera gets shoved and doors get slammed. But what should you do and how should you respond when confronted with this situation? Here are a few simple steps you should take that can ensure your reputation remains intact.
Exploring NLP-related topics on TV:
Neuro Linguistic Programming (NLP) and Hypnosis has been increasingly featured both covertly and overtly in several television shows recently. This article explores two popular recent television shows and unpacks some of what can be learned about NLP, just by watching them.
Blind Spots
In my classes and consulting work on leadership, I often discuss the concept of a blind spot where the worst leaders are often blissfully unaware of their problems. My own observation in numerous organizations is that this is abundantly true. Hr Managers and subordinates are often frustrated at not being able to communicate how leaders undermine the very cause they wish to pursue due to this blindness. Daniel Goleman, who invented Emotional Intelligence, observed that leaders who are most deficient in EI are the ones who have the biggest blind spot. They simply cannot see themselves as others do, so they are deceived into thinking incorrect thoughts about how they are coming across. How can you remove the blind spot of a leader who has low Emotional Intelligence? My own ideas on this topic are contained in this article.

What You Should Do Instead of Television
Recently I have heard statistics about how much television America’s watches. The numbers are pretty alarming. Some of us are watching five, six or even eight hours of television a day.

Passion is the Key
One of the benefits of being president of the Narrative Television Network is that I have the privilege of interviewing many celebrities. These celebrities represent those who are at the very top of their field in sports, politics, television, and movies. These people can teach us many lessons. My very first interview was with legendary film actress, Katharine Hepburn. After I got over the initial intimidation of talking with her, I began to understand more about her and why she was so successful.

Hitting the Sweet Spot
Anyone who’s ever played golf knows about the ‘sweet spot’. It’s that favoured spot on the clubface – hit the sweet spot and it feels good, you’re in control of the ball and that birdie is yours for the taking. If you don’t hit that spot, it doesn’t feel right, you spend your time hacking in the rough and before you know it you’re in a bad patch.
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