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television station Tagged Articles
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As Seen On TV: Popeil Goes From Poverty to Prime Time
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| Popeil now split his time evenly between working for his father and working for himself, selling goods on Maxwell Street. It did not matter what he was selling – shoeshine spray, plastic plant kits – Popeil just wanted to sell. “Through selling I could escape from poverty and the miserable existence I had with my grandparents,” he says. “I didn’t have to be poor the rest of my life.” |
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Taking a Bet on BET: Johnson Jumps onto the Small Screen
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| Johnson was in a business meeting at the NCTA when he met a businessman who wanted to start a television station for the elderly. “I said, hmmm, let me see that,” recalls Johnson. “So I looked at it, and I said, wherever he had elderly I crossed out and put black people. Black people are a certain demographic, black people are poorly depicted on television, so on, and so forth.” |
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Lesson #4: Every Opportunity is Yours for the Taking
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| “I’m in business to make money,” says Johnson. “You can do well and do good. But at first, you have to focus on the blocking and tackling of running a good business.” |
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Video Killed the Video Star
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| In my mind and in my car, we can't rewind we've gone too far
Oh-a-aho oh, Oh-a-aho oh
Video killed the radio star.
-- "Video Killed the Radio Star", The Buggles |
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Advertising Techniques in Broadcasting Media
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| Advertisement is driven with several motives. It establishes brand identity. It also promotes the products or services. Businesses also see advertisement’s potential in communicating to the world about the value of their products or services. No matter what objective advertisement has, they all boil down to one thing: profitability. |
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Media Buying: Tips and tricks for buying television advertising time.
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| Buying television advertising time can be more than a little tricky. |
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Storytelling as a Key Leadership Tool
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| Whether you are leading an organization of five people or 50,000, enveloping important business lessons within the framework of a story helps effective leaders do more than just pass on knowledge and know-how. |
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Today's rant - TV Sales Managers
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| TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales? Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future? |
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Other television station Related Articles
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The Courageous Captain: Turner Takes Television By Storm
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| Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of. |
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Finger Lickin’ Good: Sanders Opens Kentucky Fried Chicken
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| In 1930, Sanders opened up a service station along U.S. 25, a busy highway which ran through Kentucky. It was not just a regular gas station. When people stopped to refill their gas tanks, Sanders made sure they refilled their stomachs as well. With home-cooked meals that his wife and children helped to prepare, Sanders’ first venture into the fast-food industry had begun. His station might have been simple, with only one table and six chairs, but it was a start. |
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Taking a Bet on BET: Johnson Jumps onto the Small Screen
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| Johnson was in a business meeting at the NCTA when he met a businessman who wanted to start a television station for the elderly. “I said, hmmm, let me see that,” recalls Johnson. “So I looked at it, and I said, wherever he had elderly I crossed out and put black people. Black people are a certain demographic, black people are poorly depicted on television, so on, and so forth.” |
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Business Ethics Cannot Ignore the 800# Gorilla
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| Pick up any newspaper, watch any television network, listen to any radio station or scan the Internet and you can learn a myriad of reasons about why the U.S. is in its current economic crisis. After hearing or reading hundreds of economists to political pundits, I have yet to hear the real problem why our economy is in its current fix. |
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Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”
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| You have to be more popular than Howard Stern.
You also have to be cooler than Opie and Anthony too.
Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople.
Here's why. There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...).
This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!
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Why a Top Sales Manager Must Always "Tune Into the Right Frequency"
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| It's definitely clichéd, but I think this is one of the most critical elements to successful sales management and that is to make sure you are tuned into the right radio frequency with your salespeople.
There's only one radio station that your sales executives like to listen to and that radio station is: WIFM. (You might say WIIFM, but let's not get too technical here...).
This is the "What's-In-It-For-Me" radio frequency. This is the only station they pay any attention to and if you're not broadcasting on it all the time, 24-7, then your sales reps are gonna switch you over to some other station on XM or Sirius radio...or worse yet, turn off the radio completely!
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What You Should Do Instead of Television
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| Recently I have heard statistics about how much television America’s watches. The numbers are pretty alarming. Some of us are watching five, six or even eight hours of television a day. |
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How to Dress and Act on Camera
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| If you are going to be on camera giving a speech or being interviewed by a television station, this is a great brief article of some do's and don'ts of how to dress and act on camera. |
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TV Stations –9 Basic Social Media Suggestions
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| One thing certainly has changed this past year. I am no longer asked by TV Stations if they need to be in the social media space! Now I get asked, "How do we do it and Facebook or twitter?" The good news is TV Stations have realized the train left the station. If TV stations are to remain relevant they need to reach out to their viewers and establish an entirely new relationship with them. It is no longer a one-way street of "push and pray" content providing. So what's a station to do with limited resources and, for many, lack of understanding? Here are a few very basic suggestions: |
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Today's rant - TV Sales Managers
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| TV Sales Managers, it is up to you to change your current job. You are in charge of Sales for your television station – national, local, regional, online, and/or all of the above. How much of your time is truly spent focused on Sales? Nurturing your advertisers, building your people and developing solutions? Are you spending enough time looking to the future and developing a plan to increase sales in that future? |
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