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television viewers Tagged Articles
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The Perpetual Pitchman: How Popeil Became a Multi-Millionaire
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| There are some who say that what Popeil has been able to accomplish in his career is nothing short of magic. To create an empire out of seemingly nondescript kitchen wares is without a doubt an impressive feat. It was not, however, magic. The secrets behind Popeil’s success are as simple to follow as the instructions on his Veg-O-Matic. |
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Don't Be a Media Bimbo - Three Rules To Media Communications
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| Many waste their media exposure with empty words and antics. To actually touch the hearts and souls of your audience you should follow these three rules. |
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The Rise of Video Syndication: The Death of The Article Star
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| If you've been an avid internet marketer for the past three years, you know that video syndication is a hot way to explode your hits. Or so says everyone who's doing. The thing is nearly everyone is doing it. |
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Internet video a winner in tough economic climate
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| A new survey suggests that the current economic crisis will make Internet video a champion in 2009.
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Other television viewers Related Articles
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Are you talking to me
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| Are you talking to me? Many businesses advertise in the local media without thinking about who really are the readers (although I’ll reference print media, the same applies for broadcast and their viewers/listeners, or outdoor/billboards’ viewers). Many business owners stand up at networking meetings and say “Hi my name is John from ABC. We sell widgets. A good lead for me is anyone who needs widgets.” In other words, you’ll sell to “anyone,” but you don’t know who “anyone” is. This is not an effective way to target your marketing activities. Your “advertising wastage” will be very high. |
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The Courageous Captain: Turner Takes Television By Storm
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| Wary of the increasing popularity of television and radio, Turner decided to purchase the struggling Atlanta-based television station WJRJ in 1969. He renamed Turner Advertising to Turner Communications Group and began plans for realizing his grander vision. Just six months later, Turner purchased WRET, a similarly weak station based in North Carolina and in four years managed to make a profit of $1 million. Turner had bought the rights to classic black and white films, and by airing these he was able to increase his number of viewers dramatically. The U.S. Federal Communications Commission (FCC) had also changed their rules to allow cable providers to import signals from far-away stations, which Turner would soon begin to take advantage of. |
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Job Satisfaction: I Can't Quit; I'm A Star
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| Job satisfaction comes in many guises. Perhaps, some workers feel connected, some receive recognition for jobs well done, some believe in what their company is accomplishing in their community, in their industry, or in the world, perhaps they have a manager who has inspired passion in their performance. In Roger Miller’s Country-Western song, Kansas City Star, the story has a hero that believes his job has almost all of that. He is the host of a kid’s television show, where he has admiring viewers, he’s recognized for what he does, and he is sought after in the community. |
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How to Become An Expert In Online Advertising
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| If you've delayed learning about the myriads of ways you can earn money in advertising online, now's the time to jump in. While the economy may be soft, this gives companies more of an incentive to advertise online a bit more. The traditional avenues of advertising like television, newspapers, and magazines are struggling with fewer viewers, subscribers, and buyers. However, free sources of entertainment and media like the Internet and radio are bound to gain in audience during the recession. So, while companies are advertising more in this media, there should be a greater opportunity to make money in advertising online. |
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What You Should Do Instead of Television
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| Recently I have heard statistics about how much television America’s watches. The numbers are pretty alarming. Some of us are watching five, six or even eight hours of television a day. |
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Lessons on Friendship
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| You can learn a lot about friendship from watching the television show The Golden Girls. The long-running sitcom about four housemates in Miami touched the hearts of many viewers. Amidst the laughter, the show offers important lessons about friendship for men and women of all ages. |
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Who owns the new telephone at your TV Station?
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| Not long ago the only interaction viewers had with TV was stations was writing a letter, sending an email or calling them on the phone. It was all very personal and private and the viewer had to really want to communicate with the station. It was an effort. Now if viewers want to communicate with stations they can through a new pipeline called Social Media which is no less important than the telephone, email or the almost extinct letter. In fact, one could argue it is more important because it is immediately relevant, urgent and very public. |
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The YouTube Star Making Machine
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| More than 13 million hours of video were uploaded during 2010 and 35 hours of video are uploaded every minute. Whereas YouTube used to be primarily a site to visit to watch goofy, crazy videos, it is now the new engine for launching talent and careers. It is a community where viewers go to find news, sports, science, music and how-to information. Like a social network it also allows viewers to subscribe to different channels, friends, etc. The Justin Bieber story signaled a new phenomenon – a combination of digital/viral social media and a crossover of digital/ analog/ print phenomenon. |
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People Behind Moderation
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Moderators are skilled people developing your business website to make sure that no item online will give your business bad image. They are granted access to the content of your website to make sure no item online contains undesirable remarks about your business.
Because they have the access to the content of website, one of their concerns is to answer questions of viewers about your business and service. They stay awake, 24/7, to monitor forums and posts that ask specific things about the business and its offers. They also process complaints from viewers. |
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Small Business Essentials
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| In response to a recent e-mail question regarding how to succeed in a small business venture, I began to distill what I’ve learned from over one-thousand business owners of all sizes, categories and ethnicities. They are people whose television stories I’ve presided over as executive producer of the Making It! weekly TV show. Though the end goals are consistently familiar, the pathways to a thriving enterprise are many. Here are several important things they’ve taught me and our viewers. |
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