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The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
Good Times, Bad Times
Good times and bad times are like day and night. They alternate and affirm the passage of time.

Other tempting fate Related Articles

Hands Off Management Frying Pan Fire or Neither
How tempting is it to fix things? You know, you are passing by one of your teams cubicles and they are doing something you know all about. So you give a hand...
Top Qualities of Small Business Owners
Many people dream of owning their own business. The idea of getting rid of the boss, making your own hours, and doing something that you love is quite tempting, especially if you are burnt out from the corporate rat race.
Media survival tactics in an economic downturn
When trouble strikes and your business is hurting, it is tempting to retreat from the public eye and refuse all media interviews. But sometimes there are good reasons to speak out.

Ad battling in a crisis
It's a financial crisis, and it's tempting to sacrifice ads when you don't have the cash. Here's a few pointers on how you can get the most for your money.
Is California’s Economic Woes a Glimpse of the Future?
The State of California’s economic problems continue to mount as Fitch downgraded their rating on their bonds earlier this week, and one can’t help but to think is this the fate of the US on a national level?

Businesses To Think Twice About Starting In A Recession
You’ve recently become unemployed and the idea of starting a business is very tempting. There are a few businesses that you should be wary of starting though. Here are a few and the reasons you should think more than once.
The Substance Abusing Employee
When you care about a substance abusing employee, it can be tempting to cover for him in the hope that s/he will see the light and get a grip on the addiction. Here's why this strategy never works.
Net Promoter Score and the Ultimate Question
If you are wondering about the fate of your customers and the long term growth potential of your business, look no further…all you have to do is ask!
Why Aren't People Buying From You?
The reason most entrepreneurial ventures fail? Quite simply, they overestimate the number of people that will buy what they are selling. As entrepreneurs, how can this doomed fate be avoided?
Are Some People Born Lucky, Or is it Just an Attitude of Mind ?
What is it about luck and good fortune - how much of it is fate looking out for us. In truth, spotting those opportunities as they come along and making them work for the us is an important factor in many peoples success.

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