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Up-Selling - Do you want Fries with that Burger?
Up-selling your services is a great way to increase business. This article explains the up-selling process. It compares up-selling with cross-selling and explains how and when to use both.

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6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.
Play the Point, Not the Score
I watched Rafael Nadal play two incredible matches at the Australian Open over the weekend. In the semifinals, he defeated Fernando Verdasco in a 5 hour and 14 minute match 6-7(4) 6-4 7-6(2) 6-7(1) 6-4. He returned to the court a little over 40 hours later and defeated Roger Federer 7-5 3-6 7-6(3) 3-6 6-2 in a match lasting 4 hours and 23 minutes. If you are a tennis player, you know this is an amazing physical and emotional achievement.
Etiquette in TV Court
It has come to my attention that people, particularly young people, have no clue as to how to act in a court of law, even if it is on TV. So in an effort to help people stop making a fool of themselves in TV court or any court, I have developed some guidelines.

Minnesota Foreclosure Laws
Are you facing the possibility of foreclosure? Knowing the State law is the key to helping you through the process. Minnesota foreclosures are handled both in court (judicial) and out of court (non-judicial). What does that mean to you? Foreclosures are processed both with and without court intervention, depending on the particular case. The timeline is usually four months, not including the redemption period.

How to Judge a Court Reporting Service
Business advice from the Philadelphia court reporters at Kaplan, Leaman and Wolfe on how to judge the skill of a court reporting service.
LEADERSHIP MEANS BEING EXCELLENT AT ANY PLACE, ANY TIME
I've been playing tennis for nearly five decades. I love the game and I hit the ball well, but I'm far from the player I wish I were. I've been thinking about this a lot the past couple of weeks, because I've taken the opportunity, for the first time in many years, to play tennis nearly every day. My game has gotten progressively stronger. I've had a number of rapturous moments during which I've played like the player I long to be. And almost certainly could be, even though I'm 58 years old. Until recently, I never believed that was possible. For most of my adult life, I've accepted the incredibly durable myth that some people are born with special talents and gifts, and that the potential to truly excel in any given pursuit is largely determined by our genetic inheritance.
Tennis...a lesson in life
The title says it all! In tennis and in life we learn and grow from our experiences and the examples and metaphors in this article are sure to be helpful to tennis players and non-tennis players alike.
Can a Choice of Forum Clause Force a Franchisee to Litigate In the Franchisor’s Home State?
A franchisee who has a grievance against his franchisor is not likely to want to pursue litigation in a distant forum, and thus may turn to a state court in his home state. The franchisor typically removes the case to federal court, 1 and then, invoking the forum selection clause in the typical franchise agreement, seeks to transfer the case to the federal court in the franchisor’s home state.
From the Tennis Courts…Another Lesson in Life
When the wind kicks up, an unexpected gust can be like another player on the court. A good tennis player knows how to deal with this unexpected, unwelcome situation. In business and in life there are frequent unexpected and unwelcome circumstances that we must learn to cope with and handle successfully.
The Inner Game
In 1971 Tim Gallwey, founder of the Inner Game, was working as a tennis coach. Having captained the tennis team at Harvard, he was on sabbatical before finding a serious job. One day he noticed that when he left the court briefly, a student who had been stuck with a technical problem had improved, without his help, by the time he returned. He began to realise that people could teach themselves better while working alone than when being given conventional sports instruction by a coach.
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