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Increase Sales by Selling Sustainable Solutions that Deliver Measurable Results instead of Benefits
Are you still selling benefits? Do you want to increase sales? Then consider selling sustainable solutions that deliver measurable sales results.
How to Build Trust and Credibility
When you are talking with a prospect and you want to boost your credibility, where ever possible back up what you say by showing them something in writing. Research clearly shows that people are far more likely to believe what they see in writing, more than what they simply hear. It boosts your credibility and is incredibly powerful.
Use "Social Proof" to Build Trust and Credibility
Show them what others have to say It is understandable that most prospects have been conditioned to be somewhat skeptical about the claims made by most sales people today. You can't really blame them either. Fact is, some sales people do make exaggerated, unsubstantiated claims about their product, their company, their service etc. So when you make a claim about what you're offering...
How To Use "Social Proof" to build Trust and Credibility
If you say something good about your product or service, yor prospect may believe you...or not. If however you can show them what your other clients have to say, or let them speak with one or more happy clients, this carries a lot more credibility than anything you can say, We call tgis using "Social Proof".
The Most Important Customer
Customer service is false propaganda.

Other testimonial letters Related Articles

A Sample Sales Letter that Works
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
The 4 qualities every great testimonial has
The 4 qualities every great testimonial has

The Anatomy of a Sales Letter
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now?
The 'Being Efficient' Myth In Sales
You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent before and after a sales presentation to reinforce the benefits that you have demonstrated.
Should You Use Sales Letters Before You Cold Call
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.

Reach Your Reader: How to Make Your Letters a Success
Letters—and even e-mails—are person-to-person communications; they are usually written by one person and read by one person. They have the power to win you’re your reader like no other marketing material can. However, there is no such thing as a routine letter. As soon as you start to regard external correspondence as just a task that needs to get done, your letters may lose their personal touch and competitive edge.
Appointment Letters – Small Business Tips to Get Your Foot in the Door
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.
D is for Direct Mail
Direct Mail, otherwise known as sending letters through the post to prospective customers is now pretty much a dying art. By many business owners, sending letters has been replaced by emails – can’t say I blame them really. After all, emails are cheaper, quicker and you can see who has opened it and read it. Why wouldn’t you use emails?
Are You Human?
People are like those websites that ask you to read squiggly letters and type what you read into the little box. Have you seen those? It's a security measure: the website wants to make sure you're human, and not a software program or a robot. Evidently robot software programs can't read squiggly letters, so if you can type the right letters into the little box, you must be human.

How to Avoid Becoming a Digital Prospecting Lemming
My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects.
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