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How to get an article in a business magazine
Business magazines have specific preferences and rules of engagement. Maximise your chances of getting published by following these seven rules.

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J u s t K id d in g
Giant or double sided Chupa Chups, Barbapapas, Lomo cameras, fascination with 70’s cult series and heroes, champagne with a straw, resurgence of retro-brands such as Adidas or Converse, comfort food and fluffy toys… Kidults, adulescents, rejuveniles, mid youth rebellion… call it what you want, but any magazine editor or marketing expert will tell you: we’re living in an increasingly ageless society. A growing number of adults all over the world is embracing and adopting the culture of teenagers and children as never before. Judging from our recent visits to Paris fashion and home ware tradeshows, this widespread trend is here to stay and is affecting many areas of life and businesses. So how can your brand address the consumers’ inner child?

The Daytime Cooking Diva Rachael Ray Is Born
The fact that Rachael Ray did not know where she was going makes where she wound up today all the more impressive. Despite never working at a five-star restaurant, attending a single cooking class, or training under a revered chef, Ray has made a name for herself as one of the industry’s most successful cooks. She is one of Food Network television’s most popular hosts, the author of numerous bestselling cookbooks, and editor-in-chief of her own magazine. More recently, Ray stepped out even farther into the limelight with her own hour-long daytime talk show, “Rachael Ray”. So, if not from a culinary institute, where did this daytime diva get the cooking know-how that has taken her on a meteoric rise to fame?
You Think Editors Have Time To Read?
Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it.
The Unbridled Entrepreneur: The Early Years of Vera Wang
Fashion legend Vera Wang was born into an affluent family, but that did not prevent her from knowing failure. Her dreams of becoming an Olympic figure skater never managed to materialize. And, when she was rejected for a position as Editor-in-Chief of Vogue magazine, Wang thought she was all out of options. It was then that she decided to turn a personal dilemma into a business venture. Today, Wang is the Chairman, CEO, and owner of one of the most successful fashion houses in history.

Art in the Corporate Environment
I want to take up the subject of presentations and hope to pass on some of our hard won and often challenged, expertise in this area! This is kicked off with the help of Stuart Price whose article in an old old edition of the MacUser subscribers newsletter, ‘MacUser 2’, took the words right out of our mouths back in 1997 when we first saw it. Well done Mr Price, all these years later your article is still valid! Perhaps that’s not such a good thing, but we’ll take it up now anyway! So with the very kind permission of the wonderful MacUser (leading Mac Magazine), it’s equally wonderful editor, Karen Harvey and the no less wonderful writer himself Stuart Price, we are including here the very same article.
Laughter isn't just the best medicine - it's easy to take too!
In his book ‘Anatomy of an Illness’, Norman Cousins tells the story of how he ‘laughed his way out of a crippling disease’ that doctors believed to be irreversible. Cousins was an author, diplomat and editor of the literary magazine ‘The Saturday Review’. In 1964, he contracted ankylosing spondylitis – the connective tissue in his spine was disintegrating. He was told that there was no record of anyone ever beating the disease and that adrenal stress could have been the cause behind it.
Bola Atta, Editor-in-Chief True Love West Africa, Personality of the Month!
Fashion icon and Editor-in-Chief for Vogue, Anna Wintour, is one personality that helped raise the profile of fashion/lifestyle magazines from mediocre to excellent. In Nigeria, Bola Atta, Editor-in-Chief for TRUE LOVE West Africa Magazine a subsidiary of South Africa's Media24 Publications, has had the same effect. Atta through her management of TRUE LOVE West Africa has succeeded in raising the bar of fashion and lifestyle magazines in Nigeria from mediocre to superior quality, commanding millions of loyal readers. Her hard work, brilliant creative vision and managerial skills earns her Ladybrille®Nigeria Personality of the Month for August. Read on as we delve into media/publishing in Nigeria and of course reveal a lot more in our exclusive about the seemingly mysterious brilliant Ms. Atta!

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

So, You Want to Be a Writer? Read This First.
Neil Strauss has written six New York Times bestsellers and is a contributing editor for Rolling Stone magazine. From the standpoint of most aspiring writers, he’s reached the pinnacle of success.
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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