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Connecting with a purpose Part IV
Perhaps we ought to challenge the way people view the ordinary. This article shares how one young man did just that.

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Carved in Granite
In the Black Hills of South Dakota, carved in granite, the six-story faces of George Washington, Thomas Jefferson, Abraham Lincoln and Theodore Roosevelt create a grand impression viewed from a distant, or standing on the national monument's viewing terrace. Visiting Mount Rushmore on vacation, I found the documentary of its making fascinating. Weeks later, one story stayed with me.

Saying Thank You
US President Theodore Roosevelt has been described as founder of the Bull Moose Party, the man who led his troops up San Juan Hill in the Spanish-American War, a big game hunter, family man, civic servant and a host of other things.

Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
Organizing For Growth
It has been a long time since I read the most extraordinary business book I have ever read, Organizing For Growth by Theodore Levitt.

Horton Hears an Opportunity - What Dr Seuss' Beloved Character Can Teach Us About Marketing
One of the most common challenges that small business owners face is the lack of funds to properly promote themselves. One way to stretch those promotional dollars is to focus on leveraging creative marketing opportunities. Discover how to develop a keen marketing ear by following the lead of Dr. Seuss' beloved character, Horton the elephant.
An Uncertain Trumpet Makes Only Noise and Will Not Deliver Your Business Results
Blowing an uncertain trumpet makes only a noise and not beautiful music. Theodore Hesburgh noted this when he said: "It's got to be a vision you articulate clearly and forcefully on every occasion. You can't blow an uncertain trumpet."

Ecommerce Governance for Starting Businessmen
Theodore F. di Stefano of ecommercetimes.com reminded us that running a business demands thorough and regular rounds of housekeeping. He added that businessmen must be aware of the filing and payment of a multitude taxes, regulatory forms and statements.

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