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What is CRM?
CRM stands for Customer Relationship Management. It is a strategy used to learn more about customer’s needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success.

Other theoretical analysis Related Articles

Certified Lender Programs
The Certified Lenders Program (CLP) is designed to provide expeditious service on loan applications received from lenders who have a successful SBA lending track record and a thorough understanding of SBA policies and procedures. CLP lenders are expected to perform a complete analysis of the application and, in return, SBA promises a fast loan decision. SBA reviews the lender's credit analysis rather than conducts a second analysis. SBA still makes the final credit and eligibility decision but, by completing a credit review instead of an independently conducting analysis, SBA strives for 3-day (working days) turn around in arriving at its decision.
Old New Ways to Motivate Employees
Over the last quarter century, I have studied and taught the theories on motivation of Taylor, Maslow, Herzberg, McGregor, Argyris, and McLland. Although each of those management and behavioral scientists has tackled the topic from a different point of view, defending his opinion with both theoretical research, observation, I find Herzberg’s theory the most practical and easy to implement in the workplace. Naturally, the work of all those scientists complements the whole approach to the very important topic of motivation, but herzberg’s points more clearly at the satisfiers and dissatisfiers in the workplace. His focus on the job content as a lasting motivator qualifies for more analysis and serious consideration.

Empirical Evidence: Does Human Capital Matter?
Although the theoretical literature on FDI presumes human capital to be among the key ingredients of inward FDI (Dunning, 1988; Lucas, 1990; and Zhang and Markusen, 1999), there are only few cross-country analyses done to identify the determinants of inward FDI in developing countries.
SWOT as a Public Relations Planning Tool
Used properly SWOT analysis is a remarkably simple and powerful PR planning tool. Here are a few thoughts on using the technique in the analysis of strengths, weaknesses, opportunities and threats when developing a PR campaign. Here are ten things you should do and ten things you should not do.
Market Analysis Template
When looking into a new business proposition or else brainstorming for your current market a market analysis template can be used rather effectively. What this does is break down your market segment into clearly defining traits that your market has to help you figure out how to better serve you customers. There are more than a few market analysis templates floating around for free, a simple web search will net you more than you would ever use. However, an understanding of the components that make up a market analysis template and making sure you have everything you need in place can be very helpful. I just so happen to have a few ideas on that.
Use Creativity when Generating a SWOT
A part of the Strategic Process is a SWOT analysis ( It stands for Strengths, Weaknesses, Opportunities, and Threats). Many groups do a perfunctory job of this analysis, and this is a big mistake. This article shines a light on some best practices in doing a SWOT.
The Infinite Loop to Nowhere
We've all experienced it in business. The analysis of every detail, every potential outcome. We search and search for facts, figures, consenting opinions, a quorum vote - we want to be sure. We let analysis get in the way of success. Especially as our world accelerates around us. All that analysis puts us farther and farther behind.
Ilusions in Regression Analysis
Soyer and Hogarth’s article, “The Illusion of Predictability,” shows that diagnostic statistics that are commonly provided with regression analysis lead to confusion, reduced accuracy, and overconfidence. Even highly competent researchers are subject to these problems. This overview examines the Soyer-Hogarth findings in light of prior research on illusions associated with regression analysis. It also summarizes solutions that have been proposed over the past century. These solutions would enhance the value of regression analysis.

Highest and Best Use Analysis
Highest and best use analysis can assist an owner in maximizing return. Highest and best use analysis can be performed for acreage, site development, and for improved properties. Research and planning can substantially increase investment returns.
Cost-Bnefit Analysis
Cost/benefit analysis means comparing the cost of a proposed investment and the benefit that will be achieved from investment. Normally financial costs and benefits are considered in cost/benefit analysis but in some sophisticated analysis models intangible benefits are also taken into account.
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