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Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

The Adjective Of Your Marketing
Once you have identified your customer’s needs, you need to communicate your offering in language that inspires them to take action. Both the restaurant and consumer paint industries know this very well.

How To Write Articles - Check For Errors
Learning how to write articles can be quite a process and that first article coming hot off the press could get you all enthusiastic. Before rushing to enter your first work to a Pullitzer nomination panel, remember to check and recheck for errors.

The Common Problem with Planning (and why it makes you feel miserable)
In business life and in personal life, planning is generally done with the wrong purpose in mind. It is done to predict when something will finish and a mightily poor tool it is for doing that. This post explains how to make planning truly effective.

How to Find the Right Words Every Time
Creating images in a reader’s mind is what writing is all about. But oftentimes, finding the right words to express the meaning we want our readers to gain can be tricky. Writers toil over their words and nothing seems quite right. And this problem can have several different causes.

The Biggest Domain Name Myth
There are still lots of opportunities to get your hands on a catchy and memorable .com domain name.

PPC: Strategies for success
PPC Strategy is crucial for success. If not done correctly PPC can drain your wallet far more readily than bringing you sales. Find out some of the essentials here.

10 Rules For Great Taglines
A tagline or a slogan is a phrase (for example, “Just Do It™”) intended to get “stuck” in prospects’ heads. The tagline should be short and memorable, like a great piece of haiku.

Other thesaurus Related Articles

Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

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