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Lesson #2: True Entrepreneurs Never Stop Thinking Outside the Box
“The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges,” says Case. “You can be entrepreneurial even if you don't want to be in business.”
Case in Point: How Steve Case Achieved Success
“I focus less on looking back and more on looking forward,” says Case. “That was all interesting. It was a great journey for 20-plus years. Some ups, some downs but overall a great experience. The question now is ‘What’s the next journey? What's the next challenge?’” From selling fruit baskets in college to ranking on Forbes’ list of the wealthiest Americans, Case had come a long way to create a company that would soon become a household name and go down in history for its impact on people’s lives as well as its multi-billion dollar merger. Just how did this boy, who once dreamed of becoming a rock star, become the successful entrepreneur that he is today?

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