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three legged stool Tagged Articles
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Your learning/self-improvement process is probably obsolete
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| I don't know enough. The pace of change in the world of sales, sales management and consulting is such that my traditional process for learning simply can't keep up. I know you're in the same boat. Guess what? We can help each other. |
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Other three legged stool Related Articles
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How To Recognize Your Ideal Client, Tips From Your Strategic Thinking Business Coach
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| Do you know how to recognize your ideal client? Do you have know the characteristics of your ideal client? Have you selected criteria to decide whether you will do business with someone or not? The honest answer to these questions from too many of you will be NO! And the sad truth of this is that too many businesses try to be all things to all people and believe that anyone that breathes or has a credit card is a prospect. This approach is definitely not strategic.
I suggest a more strategic approach. Define your ideal client. One of my favorite mentors – Michael Gerber, who says, "The foundation of your marketing strategy is an insightful understanding of your customers. It's a "three-legged stool" - who they are, where they are and how they think and behave;" Here are some questions to ask to define your ideal client.
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Work at Home and Pass Gas On Earth Day April 22
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| What do telecommuters and bovines have in common? They both pass gas. The difference is, the folks who work from home reduce global warming, while the 4-legged methane factories add to it. |
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The Modern Marketer’s Milking (S)Tool
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| The three-legged (s)tool for marketing success: Segmentation, Differentiation, Implementation |
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Over Coming Price Discounting!
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| If you are in sales, you will have come across the expression "Can you sharpen your pencil?" or something similar - meaning that they like what you have on offer but don't want to pay the asking price for it. Your customer is asking for price discounting, or price haggling.
This analogy of the 3 legged stool has served me well in my sales career. If it makes sense to you, try it for yourself. It certainly presents an extremely visual image. |
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The King of Charisma
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| The auditorium is packed with rows of expectant ‘wanna-be’ millionaires in sharp suits; the smell of anticipation adding excitement to noisy conversations. The audience is eagerly awaiting the arrival of an American self-help writer and speaker who guarantees to change lives, changing them within a matter of hours. On this cold, rainy day in February 1991, I sat entranced in Wembley Arena watching one man hold the attention of the audience for 8 hours. The stage was unadorned – just him, a stool and a microphone. Undoubtedly the King of Charisma he was dynamic and simply awesome with an ability to influence and motivate. |
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