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Lesson #3: You Do Not Need to Be a Pro to See Your Business Grow
“My first vivid memory is watching mom in a restaurant kitchen,” recalls Ray. “She was flipping something with a spatula. I tried to copy her and ended up grilling my right thumb. I was three or four.”

Crazy Dad Stories
Entrepreneurship requires serious determination. So does life. My friend Andy’s story of his dad’s fractured back reminded me of my favorite story about my dad’s dad.

Trained Seals
No matter what price you quote, many customers will automatically say its too high, maybe way too high. Like the seal, that response is so deeply drilled into them that just about every rep they meet gets the same reaction. How do you get beyond the knee-jerk reaction and into a reasonable conversation about their situation, needs, budget, and time frames?
Create Opportunities in our Tough Economy
Every day we’re hearing about how tough it is out there. Prospects won’t take calls. Budgets are on hold. And yet, I remain optimistic, seeing opportunity all around us. While many clients are halting spending, others are getting creative and looking at their businesses from new perspectives. They are seeking ways to leverage these difficult times and evolve their own companies. They refuse to let the difficult economy stall their growth.

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Lesson #3: You Do Not Need to Be a Pro to See Your Business Grow
“My first vivid memory is watching mom in a restaurant kitchen,” recalls Ray. “She was flipping something with a spatula. I tried to copy her and ended up grilling my right thumb. I was three or four.”

Garber on Business: Advertisers, Know Your Market
There's a radio ad on the air these days and every time I hear it, I burst out laughing. And it isn't meant to be funny, either. An essential rule-of-thumb for advertisers trying to win over stingy consumers like me, is "Know Your Market."

Can I Claim These Expenses In My Business?
There have been a few questions recently about certain types of expenditure and whether or not they are tax deductible so I thought I would put them publicly here in case anyone else was also wondering. As a rule of thumb, an expense has to be something directly incurred in the running of your business. You need to be able to prove that you spent the money wholly, exclusively and necessarily in connection with the business.
Startups: Top 10 Funding Sources
Even in today’s stressed economy, there are multiple ways to keep your startup alive and moving forward. I find that many startup founders fixate on one or two, often at the expense of their business. Following is a prioritized larger list of sources, with some “rules of thumb” which may save you a lot of time and energy:

Printing Gets Personal with VIPs
At a time when doing more with less is the rule of thumb in business marketing, direct marketing strategies are making a comeback. How? …by getting personal with VIPs using VIP technology, otherwise known as Variable Information Printing.
Successful Entrepreneurs Have No Drinking Problem
Experts vary on how much water you need in a day. If you are a small person, you might need less... if you're overweight, you need more. But a good rule-of-thumb is 64 ounces, or about two liters, every day.

Media 101 for political novices: Leave the witchcraft out of It
This election season is rife with opportunities to learn about what NOT to do when crafting a public message. One of the most basic rules is to avoid endorsing negative images the public already has. It's a good rule of thumb for anyone in the media spotlight.

Startling ATS Hiring Stats! You Might Double Your Performance
Ever considered all the factors involved in a great hire? Here's a thumb-nail version of what makes a difference: Profiling, Behavioural Interview, Gut Feel - what impact do they all have?
Telemarketing Services for Unconventional and Commodity Products or Services
. A good rule of thumb, if you have to say “but”, for example, “I offer merchant services, but we are unique in…..” Once your prospect registered merchant services, you have been cataloged with that commodity.
Telemarketing Companies Are Not Working, When to Stop?
There is really no formula or rule of thumb to follow in determining if enough is enough with telemarketing companies. Hence, this is not an easy question. There are number factors that we need to consider in order to derive the best decision.
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