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Shelter From the Storm
Budgets for marketing, advertising, PR, corporate communications - media in general - are often the first ones slashed by businesses in tight economic times. Internet marketing is different (if only because there might be no budget to slash)

Other tight economic times Related Articles

THE DUMBBELLS CUT BACK THE SMART PEOPLE DONT THE UPSIDE OF RECESSION
By Robert Croston and Patrick Cahill The market drops 370 points in a single day, corporate earnings disappoint and housing prices continue to sink. We are in uncertain economic times. We may be in a recession right now, or could slip into one next week... or next month. As optimists, we don't like forecasting difficult economic times. But, even optimists have to come to grips with the realities of our uncertain marketplace. With economic anxiety looming, many of our clients are asking: how should I position and market my firm in the year to come? Assuming yours is a healthy company, here are our general recommendations.

Shelter From the Storm
Budgets for marketing, advertising, PR, corporate communications - media in general - are often the first ones slashed by businesses in tight economic times. Internet marketing is different (if only because there might be no budget to slash)
Buying a franchise during recession
In this article Nick Strong looks at the dinamic of franchise purcvhasing and recruitment during times of economic growth and during the downturn. Nick explores how, even in times of economic challenge, business format franching can offer benefits to both franchior and people buying a franchise.
Which Generation is More Able to Handle a Recession?
With the current economic recession, those at the helm of a business who are seeing four generations in the workplace, are gaining additional perspective on the impact of the economy. Those that are struggling more will be able to benefit from saving tips and advice that they receive from those who are more prepared for tight financial times.

Profitable Online Business Ideas and the Recession; Your Lifestyle
There is no doubt that we are in hard economic times. Some say we are in a recession, some say we are not. Whichever you choose to believe, the fact remains, hard economic times are here. Job and business closures and weekly unemployment rates show us that. But does that mean we have to accept that?

The Upside to the Downside
I’m not denying the economic hard times, but I am saying that not only are we finally beginning to see positive news filter through, but that there have also been upsides to this financial upheaval we’ve been going through. Lessons can be learned and fortunes made during tough economic times. It was during the Great Depression that the billion dollar cosmetics industry was launched.
Sun Tzu, Boxing and Leadership: weathering economic down-turn with momentum and timing.
Sun Tzu, renowned general and author of "The Art of War" provides guidance on how to be competitive in times of economic turmoil and scarcity. He explains the role of momentum and timing and how to employ them to the advantage of the modern leader and entrepreneur. Understanding these principles not only informs marketing, but gaining market-share and weathering tough economic times but how China has risen and how we can thrive.
Giving Customers News They Can Use
In times when your marketing budget may be tight, utilizing resources like your customer newsletter can pay dividends.
Crisis Creates Leaders
What a profund statement. Crisis creates leaders. Crisis is certainly more prevalent and dramatic during tough economic times. It is no wonder that we are all being tested during these tough economic times. We must recognize and understand crisis and change management during these times to become more effective leaders to reposition our companies to thrive during recovery. This requires specific recovery and repositioning strategies.

Some Things Are Easier For Your Business in a Recession
If your business is feeling the impact of the economic downturn, think differently about how you could take advantage of the current economic circumstances. Some things are definitely more challenging, but others might actually be easier in these tough economic times.
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