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Costing cutting at the expense of sales? Bad move
I don't know about you, but when markets start to tighten or when things feel a bit uncertain, instead of cost cutting and bunkering down, I have found that you need to do precisely the opposite. You need to invest in your sales efforts with good strategy, sales training, good sales management and good sales coaching.

Other tight times Related Articles

Lesson #3: Knowledge is Your Most Important Capital
“Times were really tough in the beginning,” recalls Li Ka-shing. “When I started my business in 1950, I only had HK$50,000, so I was in a tight spot financially. I already had some work experience, but I had an advantage in competing with other companies – I was willing to learn the latest industry trends.”

Shelter From the Storm
Budgets for marketing, advertising, PR, corporate communications - media in general - are often the first ones slashed by businesses in tight economic times. Internet marketing is different (if only because there might be no budget to slash)
Michigan Attorney Tells Entrepreneurs How Michigan Families Can Pay Major Unknown Costs From a Car Accident
Without warning, Michigan families when involved in an auto accident find themselves on a tight budget are faced with almost overwhelming questions, such as: who will pay for my medical bills, now and in the future? Who will pay for my car that’s damaged or totaled? How can I keep food on the table and the roof over the head of my family when all these sudden major costs have to be met? Entrepreneurs, although likely not on a tight budget, face some of the same issues the next day after a car accident.
Which Generation is More Able to Handle a Recession?
With the current economic recession, those at the helm of a business who are seeing four generations in the workplace, are gaining additional perspective on the impact of the economy. Those that are struggling more will be able to benefit from saving tips and advice that they receive from those who are more prepared for tight financial times.

Some Inexpensive Business Ideas For The New Entrepreneur
So you want to start your own business – you are a new entrepreneur so to speak. Maybe you have just become unemployed and are trying to start a business from scratch or you’ve just got the yen to start a new business. In these recessionary times starting capital is going to be tight. So how do you start a new business without spending too much of your hard earned money?
7 Golden Rules for Recession Survival
During good times in ancient China, surplus food and wealth was stored in great strong houses to provide succour for future famines and droughts. Are you one of many business people left wondering what will happen next, now that the Celtic Tiger has passed on and the winter of recession and customers with tight wallets is upon us?
Slow Pay or No Pay? Tips on How to Get Businesses to Pay-Up
In today’s turbulent times with money being tight in this new slow economy, many customers who normally pay their bills on time are now delaying payments or choosing not to pay at all. Is this happening to you? If so, here are a few tips to recover your money and to prevent this from happening in the first place.
WHY A DOWNTURN IS THE IDEAL TIME TO INVEST IN PR
PR guru Richard Swancott explains how public relations will give you the best possible return on your marketing spend - especially when times are tight.
Giving Customers News They Can Use
In times when your marketing budget may be tight, utilizing resources like your customer newsletter can pay dividends.
No Cost Marketing Strategies to Increase Sales
In these times of tight budgets, many of my clients are looking for low cost and no cost marketing strategies to promote their services and make more money. We still need to get the word out about our business and continue to be visible, and there are many ways to do this even on a limited budget. Here are four no cost ideas to promote your services and increase your income:
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