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How to Write a Pre Approach Sales Letter that Delivers More Conversions
With email marketing campaigns to Internet landing pages now comprising a significant amount of the marketing budgets, some people have abandon the traditional, word processed pre-approach sales letter. Yet, taking this marketing and sales strategy may be somewhat short sighted.

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‘Tis the Season...
The holidays can be a frustrating time for sales professionals. Telephone prospecting calls end with no appointment the prospect instead saying, “call me in the New Year.” Proposals languish. Decisions are on hold.
Driving to Sales Greatness
Get on the road to success and learn in the fast lane Do you love to drive to your appointment listening to your favourite songs, singing at the top of your voice, sounding fantastic, feeling cool, giving people the look when you get the chance. Yes, we have all been there, well, most days. It's time that you changed your daily habit. It's time to THINK and DRIVE.
Voice Mail - Friend or Foe
What is your instant response to the question? If your belief is voice mail is bad.... it will be bad! You will validate that belief by making sure you get no value from it. If there is one thing guaranteed to drive consultants up the wall, it is trying to get prospects to return their calls. We are in a catch-22, you cannot drop in without an appointment, but we cannot get an appointment because nobody returns our calls. You just cannot win sometimes.
Appointment Letters – Small Business Tips to Get Your Foot in the Door
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.
Successful Appointment Setting in Today's Economy
Many marketers have gradually come to realize that the key to getting your prospective clients to listen to you and hear you out isn't just getting an appointment. If you are in a business that requires you to set appointments first you may hear questions/comments like this: 'Give me the Readers Digest version right now or I'm not making an appointment.' OR 'I need to hear a little more detail BEFORE I meet with you' OR 'If this is going to cost me anything, I'm not interested' OR Gone are the days when the prospective customer just waited for your call or visit so YOU could inform him or her how things worked. How can you get your foot in the door to gain trust and image credibility?
Be On Time and Win More Business!
Have you ever arrived for an appointment at the correct time only to be told the person you are seeing is running late? I'm sure that has happened to you on many occasions. In the story I'm about to relay to you, this incident happened to one of my clients recently.
Emotional Marketing, Part Two
In another article I talked about Emotional Marketing. I concluded it by saying that once the prospect has indicated an interest in what you do, that it wasn't the moment to pitch your service or outline all your product offerings. In fact, it's not even time to try for an appointment. In this article, I'll talk about the next step.
Appointment Setting - Call Guide Methodology
Appointment setting campaign’s single most critical objective is to schedule a fully dedicated and committed time to speak with an interested prospect.
Tips for Effective Appointment Setting – Handling Objections and Listening Skills
Getting your prospect to talk to you is achieving half of the appointment setting effort; the other half which is just as important is addressing your prospect’s issues and concerns. You have made your way through the gatekeeper and have delivered a fantastic opening statement. Now your prospect seems to be listening and finally he responds with a series of questions and states the reasons why your product or service doesn’t measure up to his expectations or it does not answer a need that would merit his consideration for an appointment schedule. In short, he is now in the “objection” mode.
How to Secure an Appointment that Sticks
To make time for the appointment, you push off other commitments, even paid work or time with your children. You have a vision of your successful meeting and you may even drive across town. But then the person cancels at the last minute or doesn’t even show up. Not only did you miss out on a new client, but you lost precious time with your children or income you could have had.

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