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Quit Swinging the Bat and Start Hitting the Ball
Correct technique can assure favorable outcomes. But focusing on technique alone can become a distraction.

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Story ideas the media will love
Presenting story ideas and media releases the won't end up in the editor's wastepaper basket.
How to Make Your Web Site Press Friendly
Many companies spend lots of money on public relations and media relations, trying to get coverage for their products and technologies. However, when it works, and the editor visits their web site, they often can't find what they need and then go elsewhere. This means that much of the company's time and budget was wasted. Here are a few simple hints to make sure you get the most bang - press wise - from your web site.
Need Inspiration? Get A Deadline
If you are looking for inspiration, maybe one of your best moves is to get a deadline from an editor. It will eliminate any time to fool around and waste time.

Flying High: How Kelleher Took Southwest to the Top
“I took an aptitude test in college, and it said there were three things I’d be fairly decent at,” says Kelleher, “being a journalist, an editor, or a lawyer.” Nobody – not the other airlines, not the financial community, not even his own aptitude test – believed Kelleher had what it took to start a successful company. So how did this man who was so destined to be a lawyer defy fate and become one of the most successful CEOs of his time?

You Think Editors Have Time To Read?
Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it.
Book Review: Fundraising For Social Change
If you work for (or with) a non-profit, this book is a must-read. Kim Klein (the editor) focuses on key problem all non-profits face: acquiring, retaining, and upgrading donors.
Productivity Management 555 for Today
I wrote this advice for my son as he entered his first management job, as a managing editor of an e-zine. Shortly it went under in the dot com bust, but the content is still sound.

Things I don’t think we’ll see: a 99 buck iPhone, an Apple television
"Macsimum News" Editor Dennis Sellers doesn't think we'll see the cheap iPhone and Apple-branded television that some analysts are predicting.

Bola Atta, Editor-in-Chief True Love West Africa, Personality of the Month!
Fashion icon and Editor-in-Chief for Vogue, Anna Wintour, is one personality that helped raise the profile of fashion/lifestyle magazines from mediocre to excellent. In Nigeria, Bola Atta, Editor-in-Chief for TRUE LOVE West Africa Magazine a subsidiary of South Africa's Media24 Publications, has had the same effect. Atta through her management of TRUE LOVE West Africa has succeeded in raising the bar of fashion and lifestyle magazines in Nigeria from mediocre to superior quality, commanding millions of loyal readers. Her hard work, brilliant creative vision and managerial skills earns her Ladybrille®Nigeria Personality of the Month for August. Read on as we delve into media/publishing in Nigeria and of course reveal a lot more in our exclusive about the seemingly mysterious brilliant Ms. Atta!

Writing and Publishing eBooks Made Easy #01 - Introduction to Creating eBooks
Here are some of the advantages of being an eBook writer: You have total control over your work. You are your own boss, you decide what, when and where you will write, and no publishing company or editor can put you on a deadline.

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