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Small Business Marketing: The Truth About Building a Referral Based Business
We've all heard that referrals are the lifeblood of any small business, but here's another look. If you're depending on referrals to grow your client list, you could be waiting a long time. Learn how to develop a sales cycle that keeps new business coming in from many different sources.

There Is Only One Certainty About Starting Your Own Business
What happens when you first start out on your own.
One Serious Sales Tool Everyone can Use to Increase Sales
No matter what business you’re in no matter what you’re selling there is one sales tool you must know how to take advantage of. That tool is networking. The problem is far too many business owners, entrepreneurs, and even sales professionals treat it like a social event rather than the serious sales tool it should be.

Doing, Doing, Done! - Finishing that Big Project
During a large project it's easy to become distracted. Procrastination sets in, you lose focus, you become frustrated, and you check email 47 times a day. You doubt your competence and ability to do what you set out to do. These factors pull you away from the task at hand. What is needed to stay on track, feel good about your progress and finish? In this article, you will learn two perspectives on tackling the project along with 7 ways to ensure increased productivity and completion.
Ever Dance the Google Dance?
For those who know Google well like us, the Google Dance is not a dance at all. It's when Google changes their ranking algorithm significantly to try to get better search results on a Google search. Google calls it 'improving the users experience'. Companies that depend on natural search listings on Google probably see it as the 'dodge the bullet' dance. They hope they don't get impacted much by the algorithm update. This comes along only 1-3 times a year and is referred to as the Google Dance and is NOT advertised in advance.

Other time event Related Articles

Marketing 201: Networking Goals
Have you dreaded going to a business event? While at the event, found yourself wishing that the event would end soon so you could go home? Once at home, you then wished you were more outgoing and could connect with people at the events?

TIDE Series-Taking Shape
This week we've spent time working ont he next TIDE Innovation Series event which is slated for October 11th and will feature with the Chief Operating Officer of Nakumatt Holdings. When I look back at how TIDE came about and what it's becoming I can't help but be amazed, like a small seed that grows into a giant tree this event is beginning to take shape.
Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?
Is an Excellent and Engaging MC Essential for your Event's Success?
You have an impressive line up of speakers, and you have managed to fill all the seats at your event, so how can you ensure that your event is an outstanding success?

60-Second Commercial
At some point during a networking event, you will have a chance to talk about your business - whether it's a formal part of the event where you speak in front of everyone or it's during informal one-on-one conversations. You need to have a 60-second commercial prepared and memorized before attending the event so that you can easily, calmly, and succinctly talk about your business.
Guest Post: From Nateedmondson.com
I don’t want to publicly criticize anyone in particular, so I’m going to try and be careful with this explanation, but the reason I started thinking about this whole “God thing” idea is because of a recent use of the phrase that I thought seemed a little skeptical. There was an event that had been planned for months and about a week or so before a few details hadn’t been worked out yet. Thankfully everything ended up working out and the event was a success. After the event was underway and all systems were functional one of the leaders of this event made the statement, “man.. it’s just really a God thing. We had a lot of last minute details fall through on us and I’m just so pleased God worked everything out to his glory..”
3 Simple Ways to get RESULTS at your next event
Event marketing is hardly a sure thing for attracting new referrals and new business. You may be able to get the crowds through the door, but what are they there for? Even with its challenges, however, event marketing is still one of the best ways to gather potentially interested individuals for a specific purpose - the scheduled event. But there are three simple things that may significantly improve the results of your next event.
7 Helpful Tips Before Attending Your Next Conference
Conferences can be very worthwhile, both for business and pleasure. You look forward to the event and can't wait to see friends or colleagues you haven't seen in a while. I attend many conferences each year, both trade shows and meetings. Whether I am a speaker or an attendee, I have learned how to be well prepared for the event. Here are 7 things to do before heading to your next conference that will ease some of the challenges and help you enjoy your time there:
Calculating Probability in Your Business Success
Much success in business can be calculated by using simple laws of probability. When we say that one event is more probable than another, we mean it’s more likely to happen. The branch of mathematics called probability tries to express in numbers, statements of the form: An event (A) is more or less probable than an event(B).
The Value of Connecting
“I am so tired of going to business meetings that turn into social event – they are a waste of time”. Attending a networking event or business meeting is only as valuable as you make it. Many of us tire of attending events where we feel it turns into a social event – and we wonder at the value we receive by attending. Sure we may get a meal, or free drink or snacks – but let’s be realistic – it takes time out of our schedules and costs money too.
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