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The One Sales and Marketing Idea That Will Separate You From the Crowd
Direct mail, telephone, e-mail, internet, personal sales, networking, newsletters, articles, press releases, e-newsletters, radio shows, radio ads, TV ads, infomercials, billboards, signage, company cars, posters, letters, blogs. These are all good ways to market your business. Every business that employs these techniques will get a certain amount of results. There are dozens of marketing tools that can be used to promote your business, but none of them will make an enormous difference if they are not partnered with something even more important.

Is your business a kitchen table or barstool?
The most effective way to multiply revenue is to build your business like a solid kitchen table. What are you talking about, you say! Consider that each leg of a kitchen table represents a potential revenue stream; most businesses generate significant from only one, perhaps two legs. If you want to maximize the revenue potential of your business, read on to learn about all four legs.

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II. How Can MicroFinance Succeed In Africa?
African microfinance is as diverse as the continent itself. An array of approaches have been used, ranging from traditional group-based systems, to specialised lending by banks and funded by international nongovernmental organisations (NGO) financial intermediaries. Consequently, examples of African microfinance offer an array of lessons of what works and doesn’t work. Drawing from these lessons, and those from non-African examples, OSCAL developed a Microfinance model based on four principles:
Private Chinese Direct Investment in Africa: Some Examples
The examples below are based on Naidu (2007) and a Chinese government website (http://preview.english.mofcom.gov.cn). The examples are by no means comprehensive; nor are they necessarily consistent with official statistics. Nevertheless, they suggest the scope and scale of private Chinese investment in Africa.
How to Find the Compelling Reasons Behind Seth Godin's Intangibles
Seth Godin's recent column on Intangibles was great. As a matter of fact, I haven't disagreed in more than two years with anything he has written about selling. Today he provided many examples - great examples - of how your intangibles create value. This article explains how your salespeople can uncover these - and other - reasons why prospects would pay more to do business with you.
Be Your Most Unstoppable Self
When was the last time you really, really wanted ice cream at some crazy hour of the day - and actually went to go get it? Or maybe you had an urge to call someone right NOW - so you did it right that second? Or someone stood in the way of you doing something you really wanted to do, so you figured out how to do it anyway? In case you haven't seen the pattern yet, these are all examples of you being unstoppable because the thing you wanted was greater than the thing that could have stopped you.

Context is Everything - ideas for increased productivity - Part1
How come "Context is Everything" is getting more and more attention these days? And what does it exactly mean also in the context of time management and stress management? This is exactly the question this article is going to go into - illuminating the topic with three very different examples. Enjoy the read!
Business Plan Examples
There are lots of business plan examples on the internet available for download. Some of these plans are easy to follow while others can be a little complicated. We will look at the advantages and disadvantages of using business plan examples available to the entrepreneur online and maybe help you make a choice that would be best for you. The average business plan will have the same key elements. This is important for consistency sake. Think about it from an investor's standpoint; they see many business plans and having the same format, more or less, will save them a lot of time, effort and more than a few questions. These are busy people and will not think twice about rejecting your proposal based on a business plan that does not meet the basic requirements. That is to say, the following

Measures that Drive Wrong Behavior
It is a common problem that measures intended to halp an organization reach goals actually work to the disadvantage of the organization. That sounds illogical, but it happens all the time. This article describes three typical examples of this phenomenon.
Zero Tolerance Means Zero Leadership
We have all heard the horror stories regarding zero tolerance policies in the past. Stories about a teenager being expelled for having a Tylenol in her purse or a five year old removed from the classroom for bringing a toy gun to school are recent examples that have generated buzz in the press. Most of us laugh at the ridiculousness of such examples and consider them to be the exception rather than the rule for today's society. Why do such policies exist and what purpose do these extreme measures provide the organization? Do such extreme positions provide any benefit? How does such a policy reflect on the leadership within these organizations? And finally, what might be the cost for an organization that must act upon the violation of such a policy?

Stupid Is Not A Protected Class
Harassment comes in many forms & many times can be prevented simply by taking the time to think. Betsey presents a few examples of people who simply made "stupid" choices.
Assessing Our Ability to Influence Others
In our personal and leadership development workshops we often conduct a 'degrees of control' exercise. We ask participants to come up with examples in the following areas: 1. Direct Control; 2. Influence; and 3. No Control. While there's often lots of debate and not always full agreement, examples under No Control generally include things like the weather, the economy, natural disasters, freak accidents, and the like. Discussions about my degree of Direct Control usually boil down to just one thing - me. However, some autocratic people fool themselves into thinking they have direct control over their teams, kids, or people reporting to them. Many other people are quick to surrender to the Victimitis Virus and declare they have no control or even influence over the behavior of anyone else.
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