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Begin Your Publicity Campaign
Begin your publicity campaign with a master plan. Long before you even put your site online, focus upon the key messages you want your prospects to know about your company, they online and offline publications where you want those messages to appear, and specific ideas for articles.

What affects your credit score?
The FICO scoring model takes into account the information in a consumer’s credit report, with different kinds of information carrying differing weights. The FICO scoring model takes into account five categories of data:

Can a Manager Be Too Nice?
Managers can make or break motivation and productivity for employees. Having the right employee in a management position is crucial for any company.

Good Employees for your Franchise Company
The employees that you hire can, to a large degree, make or break your business. Here are some characteristics to look for when hiring employees. Does the perfect employee exist? Yes, but you have to look for them, and then develop them.

Out with the old and in with the new…
Common Communication Strategies It has been my experience over the last 10 years most corporate intranets are modeled in the following fashion; new information comes into the intranet group and is then coded and released for general consumption. Before information is released to the internal network it will go through a variety of checks and balances, approvals and re-edits, before finally “landing on the desk” of the intranet team. It is then coded and released in priority order. This model relies exclusively on the intranet team to get messages and information out to employees. Does this sound familiar?

How to Be Different in a Homogeneous Business World
It's hard, isn't it? Making your service business stand out from the rest is a challenging task. When it comes down to it, every realtor helps people buy or sell property. That's it. Every consultant offers advice that will either help people avoid pain or increase pleasure. Every doctor diagnoses illness and prescribes a remedy. Every salesperson offers a product that is strikingly similar to the competition's offering. What do you need to do to stand out?

Dangerous Supply Chain Myths (Part 3)
Segment 3 – Multiple Supply Chain Networks: An Issue of Timing versus Concept Validity? Multiple Supply Networks The tail of the supply chain needs to be tailored to each developing market and this will require domestic partners to help execute fulfillment and delivery. In addition, good risk mitigation requires flexibility and diversity in your supply chain and supporting networks.

5 Easy Ways to Make Your About Us Page More About Your Customers
For many sites, visitors that find their way to your About Us page tend to have a somewhat higher conversion rate than those that don’t. Potential customers that do visit this page are showing a bit more than a casual interest in what your site has to offer and are looking for additional signals of trust. The About Us page can play an important functional role in the process of providing visitors comfort and assurances in your company and your ability to meet their needs. Here you can provide specific information that visitors both expect to find and that will help them feel "safe" with the offerings you provide.

Details, Extras & the Personal Touch of Extraordinary Service
Success can be an early warning indicator for failure. Extraordinary service delivery is simple in concept but difficult in execution. It means paying attention to the details, including the nuances of relationship. Remember that all business is personal so the personal touch is one of your most powerful tools.

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