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ANATOMY OF A GOOD DIRECT MAIL PACKAGE
An analysis of a good direct mail package.

NOSTALGIA, A POWERFUL BUT OFTEN NEGLECTED SELLING TOOL
Nostalgia can be used as a powerful selling tool. Here's how:

THE FOUR MAJOR DIFFERENCES BETWEEN EMAIL AND DIRECT MAIL
While there are many similarities between email and direct mail copy, there are four key differences to be aware of. Here are four of them:

Innovation In A Static World
Everett Rogers' theory on the Diffusion of Innovators. Rogers was a sociologist who, at the age of thirty, wrote that diffusion is, "the process by which an innovation is communicated through certain channels over time among the members of a social system." Rogers basically demonstrated that change agents can be broken down into their rate of adoption.

Internet Home Based Business--Always Use Caution in Choosing the Right One for You
Internet home based business is a great option in the midst of this economic depression. However, you must be alert and aware of less than honest companies masked as legitimate. This article will focus on that issue and how to choose the legitimate opportunities...

The Leadership Genius of George Washington
Leadership advice you can use starting right now from America's premier leader,

Home Based Business Opportunity--Despite the Rumors There are Legitimate Opportunities Out There
This article is about using caution when choosing a home based business opportunity. Despite the negative thoughts by many people, there are legitimate home business opportunities from credible network marketing companies...

Are You A Dinosaur
Do you really know your business? To know your business you must know all the operating metrics as well the core of your business model. Business is part art and part science.

Low Hanging Fruit
Begin anew with the basic fundamentals everyday and one of the best business fundamentals is to remember to pick the low hanging fruit.

Internet Home Based Business--Create Wealth from Home
Do you have a strong desire to accomplish more with your life, spend more time with your family and work toward financial freedom? If so, an Internet home based business opportunity is the right opportunity at the right time for you. find out more...

Internet Home Based Business--Plan for Mastery
Internet home based business; planning is essential to your business success. One of the most effective ways to market your product or service is through the Internet. This article will address a business plan for home based business...

SEVEN WAYS TO RELIEVE STRESS IN YOUR LIFE
To help you relieve stress in a crazy world seven examples are provided to give you actions you can consider when dealing with some of the often-cited causes of stress.

Resonsible leadership in an interconnected universe
What does a leader's responsibility mean in times of crisis and the established knowledge that we are living in an interconnected universe consisting of energy and consciousness only?

Understanding and Managing Your Stress
Stress management is, in its simplest terms, your ability to deal effectively with all the combination's of pressure that come at you on a daily basis. It is your ability to operate under optimal levels of stress without letting the pressure build to the point where you cannot cope. This is normally accomplished by developing a process of both prevention and intervention.

Role of the Supervisor: Retain Your Best Talent
Employees’ confidence in the ability of their supervisor is one of the most important predictors of retention. Employees want to feel proud of being part of a successful organization and therefore worth an investment of their time. Supervisors must accept the fact that to a large degree employee turnover is their responsibility.

Are You Prepared for the New Workplace?
Preparation of the future workforce must become an integrated and inclusive system which ties training (skills) and education (concepts and theory) with the reality of economic and social development.

Management Technique: Reverse Feedback
Managing people can be a challenge, especially when you’re new at it. But it’s even harder if and when your goal is to inspire people to want to do something in lieu of making them feel as though they have to. We all know that the quality of the end result is far better when people are interested in what they are doing and care about the outcomes they produce. So why is it so common for so many managers to fall back on the old, ho-hum hierarchical management model of, “Do it because I’m the boss?” These are remnants of stale power structures which carry assumptions that bosses get things done because they “say so.” At its best, it’s a highly unimaginative and weak approach to managing people, and at its worst it’s ignorant.

Making the EXCEPTIONAL Normal - Part 6 Measuring Success
If you want your team to produce exceptional results, you need performance measures to guide your and their efforts.

How to Leverage Your Work to Make More Money in Less Time
When you create a product, service, process or system for your small business it takes a lot of thought, planning and time. It's important that you find ways to leverage your work by using it again and again to make more money in less time.

How to Create an In-Demand Information Product in 30 Days
It doesn’t matter what kind of small business you have, you can create a downloadable information product in 30 days or less. Information products are in demand, and you can use them in multiple ways.

Create a 6-Figure Income with a Proven Business Design
I’ve been a successful entrepreneur for over 20 years and I ran my first two businesses without a real business design. In other words I did what most small business owners do. They sell a few basic products or services. They find a few ways to market them and they get clients. They sell time for money and they create an income ceiling. So what was the problem?

Transform Your Small Business Marketing
I regularly interview small and solo business owners who call my coaching company looking for help. After getting a sense of what their business is all about, what their biggest goals are, and what lifestyle they are trying to create, I ask them what their biggest challenges are. Nine times out of ten, it’s getting more clients and the problem is marketing.

Skip Perfection and Go after the Easy Sales First
If you are still at the early stages of building your small or solo business and you’re struggling to get clients, what you need now are easy sales that generate cash flow. Cash flow will allow you to pay your bills and invest in growing your business

Internet Home Based Business--Are There Any Legitimate Businesses Out There?
If you are interested in a starting a legitimate home based business on the Internet, you need information about how to start. This article will provide sufficient information to help you decide.

Why Starting a Home Based Business is Appealing to an Increasing Number of People
If you have been thinking of starting a home based business, you are among the thousands of individuals with the same mind set. Most people do not have sufficient information to make an informed decision. This article will provide enough information for you to decide if you want to do it.

Five Elements to Financial Freedom AND Fulfillment
In ancient times, five elements were used to symbolize the harmonious workings of the universe. Using a similar approach, I have identified five elements that, when properly deployed, will help us build a solid financial structure and reach high for our dreams - elements that will lead us to our ultimate joy and fulfillment in life.

The 7 Pillars of Purpose Driven Entrepreneurship
Follow your passion, uncover your purpose, and create a successful business, living it. Learn the 7 pillars essential to create a purpose driven venture.

Starting a home based business--What you need to Know before You Start?
Are you looking for a home based business opportunity? You are not alone because an increasing number of individuals are doing the same. Before you get involved there are some facts you need to know. This article provides those facts. Read more ...

Starting a Home Based Business Opportunity and What it Requires
Starting a home based business opportunity on the Internet is appealing to more people on a daily basis. Before accepting the challenge, it is important for you to know what is required. Here you can get information that will help you to make an informed decision whether it is something you can and want to do.

5 Tasks a Virtual Assistant Can Do For a Business or Executive Coach
Are you a business or executive coach overwhelmed with administrative tasks? By working with a virtual assistant you will have more time to create additional revenue and build your practice. Here are 5 tasks that you can easily delegate to your virtual assistant.

THE ACORN THEORY
The Acorn Theory was first postulated in the modern era, at least in the public domain by James Hillman, author and psychologist, in his bestselling book; The Soul’s Code. It is Hillman’s view that one of life’s greatest mysteries is the question of character and ones destiny. In this theory he proposes that our calling is inborn and that it’s our mission in life to realize its imperatives. He has called it the “acorn theory,” the idea that our lives are formed by a particular image, just as the oak’s destiny is contained in the tiny acorn.

Role of the Supervisor: Employee Engagement!
Your role as a supervisor is to set very clear expectations, give employees the right training and materials, focus on the engaged employees needs, and recognize your best performers contributions…those are the strategies that drive engagement. Those are the strategies that will make you a great supervisor. Take care of your engaged talent and they will take care of you.

Home Business Opportunity-Research a Company Thoroughly Before Investing Your Money
Who is the ideal candidate for starting a home business opportunity? If you have been laid off recently or have been unemployed for too long, you need to get busy and look for a legitimate home business opportunity on the Internet. You will find information in this article to help you.

Starting a Home Based Business to Put You on the Path to Financial Freedom
Have you considered starting a home based business on the Internet? Okay, that is a great idea! But first you need to be educated on what it is and then make an informed decision whether or not you can and want to do it. Read this article for needed information.

Internet Home Based Business Opportunity and What you Need to Start
These tough economic times call for an alternative to the traditional job. As more jobs continue to be outsourced and the unemployment rate climbs to double digits, an Internet home based business is the only viable alternative. This article will provide information you need before you join a business opportunity. Be careful not to make your move too soon.

Resume Writing: 3 Quick Tips To Get You Noticed
Resume writing is as much an art as it is a skill. This article gives practical tips on improving your resume.

Landing Your First or Next Human Resources Job: 15 Tips
Landing a job in human resources can be difficult. This articles gives students, graduates and those seeking their next HR opportunity practical advice in their job search.

5 Things to do on Facebook to get your prospects attention.
Facebook is about developing relationships, not adding as many friends as possible. Here are 5 steps to create a star online presence.

Starting a Home Based Business-to Start or not to start is the Question
To start or not to start a home based business is the question most asked by individuals looking for an alternative to the traditional job. If you have lost your job recently or have been unemployed for more that 9 months and your benefits will soon expire, we need to talk. This article will provide information to help you make an informed decision.

Home Based Business Opportunity--Working Towards Maximum Productivity
If you already have an Internet home based business, this article will provide tips and ideas for increasing productivity.

Unemployed or Employed: Are You Prepared for the New Workplace?
The driving force of the knowledge age is the human mind! Our economy will grow only if we grow our human capital potential. You will grow as an individual only if you grow your knowledge base. Most importantly, because job requirements change so often “life-long learning skills” have become critical to staying employed. A solid worker in the knowledge age – one who will stay employed – must have the ability to move effortlessly from project to project.

Making the EXCEPTIONAL Normal Part 5 - Dealing with Difficult Employees
The Dalai Lama says that we ought to be most grateful to those who cause us the most problems for they afford us the greatest opportunity to learn. For those of you who feel that you've learned enough, here are some tips.

U.S. Education: Beyond the Tipping Point – On the Way to Oblivion
U.S. education, once the envy of the world is on a downward spiral. Rest assured… America education is madly rushing past the critical tipping point.In spite of many national, state and local initiatives, schools have failed their students for years with little or no improvement in achievement.

Making the EXCEPTIONAL Normal Part 4 - The Trust Factor
Productivity suffers when your employees stop trusting you. How do you gain and retain their trust? Read on!

Which Type of Advertising Works Best?
One of the greatest problems businesses have is knowing which type of advertising works best.

Making the EXCEPTIONAL Normal Part 3 - Employee Perspective
Now that you have a sense for what the Making the EXCEPTIONAL Normal system can do for you and your company. Let's see how employees feel about it.

The Importance of Vision for Any Business
Having a vision to make a profit is good, but having a vision that puts people above profit is even better.

Making the EXCEPTIONAL Normal Part 2 - More Benefits
Six more benefits from this powerful leadership system including shared vision, better coordination, more effective workload allocation, cross training, creativity and team spirit.

Internet Home Based Business Opportunity-Effective Research Tips
This article is all about helping you with starting an Internet home based business opportunity. You will see effective tips on researching and selecting a legitimate opportunity. Continue reading and take advantage of the valuable tips.

Home Based Business Opportunity and this Business Known as Network Marketing
For your information, there are an increasing number of individuals searching for a home based business opportunity on the Internet. It does not matter whether you are employed or not; you should consider a home business opportunity. For detailed information continue reading this article.

20 Ways to Say No
Saying no is tough sometimes. But it’s a necessary skill if you want to live a life with any kind of balance. Demands on our time, money and other resources can take all that we have if we allow them. And failing to use this important word leads to resentments in our relationships, over-scheduling, overwhelm, over extending, frustration and inattention to our own needs or goals. When we aren’t good at it, coming up with a “no” on the fly can be very difficult. I encourage my clients to create some ready phrases so that they are prepared. The trick is to:

Making the EXCEPTIONAL Normal Part 1
Help your employees enjoy greater success. Show them how to overcome the natural tendencies we all have, by virtue of our human nature, that get in the way of their success. In the process your organization will enjoy exceptional success as well.

Starting a Home Based Business--What You Need to Know
If you are interested in starting a home based business on the Internet, this article will give you basic information you need to know before you jump in with both feet. It is a wise decision, but you need some basic information first. You will find it here.

What Is The Definition Of Financial Freedom?
For many people the definition of financial freedom is the position in life where they think all their money problems are over. Is that truly when financial freedom is achieved?

How To Evaluate The Performance Of Your Top Sales Executive
This article present the performance appraisal factors that should be used to assess the performance of a top sales executive. Also, it provides the format of a monthly sales call report that should be used to record the sales call activity of sales reps.

CHOOSING AFFILIATE PROGRAMS TO PROMOTE IS HARD WORK
Those who are in charge of affiliate programs care if you choose the best affiliate offer to promote. In fact, it is part of their job requirement to assist you in making this kind of selection. You are working for them as an online sale professional. This means that you get paid to drive traffic to the offer that the affiliate manager is in charge of heading. The hard part comes when you view the webpage of the program in question. Do you choose to get behind the site that is promising their top reps a new computer, a dream trip to a place that is known to be lovely, or the program that rewards its tops affiliates with 2000 dollars in cash? Your job as an internet marketer is to see clearly, and base your decision on the facts so that you can start promoting as fast as possible.

SQUEEZE ALL YOU CAN OUT OF YOUR AFFILIATE PROMOTIONS
Selling to current clients is one of the easiest jobs in existence. It is tons easier to sell a product in this manner because you already have a relationship with this person. They know that you can deliver, they have already bought what you have offered, and you do not have to prove that you can be trusted.

Home Based Business Opportunity--Information to Avoid Fraudulent Business Opportunities
If you have been frustrated to the point of giving up on your search to find a legitimate home based business opportunity because of illegal network marketing companies and fear of being ripped off, we need to talk. Continue reading this article for details.

Employee Turnover - What is it costing you?
In today's economy it is more important than ever to avoid turnover. Turnover is extremely costly. These are the factors you need to consider when estimating what the bottom line is when it comes to calculating turnover.

Top Ten Tips For Resume Writing
We are all well aware that the job market is very tight and there are many people who are competing for the same positions. The first step in the process is for employers to review the resumes of people applying for a position. What are they looking for and what can you do to increase your chance of landing an interview?

When Does the Foundation Become an Anchor
When do the products and services you offer switch from being the foundation of your success to an anchor that prevents you from moving forward?

The Spirit of Expansion
What exactly is an entrepreneur and how does it relate to small business expansion? There are many differing views on what makes someone worthy of this title. Investorwords defines entrepreneur as “an individual who starts his/her own business.” In a general sense, the word applies to any person starting a new project or trying a new opportunity. However, this definition leaves out other essential characteristics of an entrepreneur.

What is the Secret to Success?
What is the Secret to Success? What is the mystery or magic formula for success?

What's Hot and What's Not: A Six Step Process to Identify Promotional Opportunities for Your Small Business
According to the experts, new technology appears online approximately every two and a half seconds – and theoretically, every new application has the potential to transform your business. How do you know what’s worth your time and what’s a total time-waster? That’s a serious question, when you only have 24 hours in a day and still have a business to run. Save time and minimize frustration by adopting this six-step process for approaching new technology.

Increase Profits Without Adding Resources Part 3
Two often overlooked profit drains are quality and vendor payment terms. Changing your approach in handling both of these factors can help you increase profits without adding resources.

CHOOSE YOUR AFFILIATE PROGRAMS WISELY!
What affiliate programs are you currently promoting? Did you choose 3 random affiliate offers, throw them in a hat, and just pick the first one that you could grab? Unluckily, there are too many new affiliates who choose what they will promote unwisely. Picking an offer should be done in a way that will greatly increase your chances of doing well. If you pick in an unwise manner, you may be wasting a large amount of time and effort promoting something that is doomed to fail from the beginning. The good news is that there are several tips that you can follow to decide on which offer is best.

MEMBERSHIP PROGRAMS CREATE PASSIVE ONLINE INCOME
Membership programs are the rental real estate of the internet kingdom. In other words, these types of programs provide passive income on a monthly basis for those who operate them for a living. This type of business is smart for any online marketer to have in their online bag of tricks. In this article we will mention several types of membership site models you may want to consider.

100% Positive Employee Performance Appraisal
Performance appraisal meetings between boss and subordinate are too often disastrous encounters in which anxiety is generated in both parties, the motivation and trust the boss generated throughout the year are undermined, and employee dissatisfaction with his/her work and the company is planted. This article explains how to avoid these performance appraisal session mistakes and make employee appraisal 100% positive and motivating every time.

Increase Profits Without Adding Resources - Part 2
Are problem employees and troublesome customers draining your energy AND wallet? Here are a few tips for dealing with both.

Why You Should Consider Starting a Home Based Business
You need a home based business even though we have been led to believe there is a recovery happening as we speak. However, average citizens, the little guy and gal continue to suffer as the unemployment rate moved into double digits. A home business on the Internet is the best option.

Some Tips for Starting an Internet Home Based Business
Any business can be promoted online if you have a website. The blog on your website helps you interact with your customers and build strong business relationships. You could also look for many free methods available on the internet to market your business. Therefore, a website is an absolute must for any Internet home business.

Why Social Media is Just Like Sex.
Let me start with an apology. For those who don't know me, you might be put-off by the title of this article, "Why Social Media is Just Like Sex." But if you do know me, you might be a little more comfortable with the title. After all, there really are some parallels between the two. So check out the article and find out for yourself why social media actually IS like sex.

Which Social Media Tool will be the First to Become Irrelevant?
A recent survey conducted by the 60 Second Marketer with marketing directors around the globe asked "Which social media tool will be the first to become irrelevant?" The answer may surprise you. Check it out.

The Top 13 Social Media Tools for Marketers
There are hundreds of different Social Media tools available, so it’s easy to get confused by them. But social media tools are a little easier to understand if you break them down into three categories - tools that help you network, tools that help you promote and tools that help you share content. Here’s a quick rundown of the top 13 Social Media tools for marketers. I’ve also included some brief tips on how to use each of them.

CPA CAN BE PROMOTED TO AN OFFLINE AUDIENCE
CPA Networks provide a fantastic vehicle that can take you to the destination of your small business dreams. However, you may not ever reach your online destiny without the proper marketing knowledge. Simply put, a CPA company will pay its members when someone takes a particular action. If you are promoting an offer that requires a person to buy a fat loss product, that person must be able to find your product on the internet in order to purchase. It is very simple in theory, but many people who promote to others have a tough time driving traffic to their offers. You can have the best offer in the world, but it means nothing if not a single soul realizes that it exists.

TARGET MARKET YOUR WAY TO THE TOP OF THE ONLINE BUSINESS LADDER
Those who target market do very well with their online business. If you give your viewers something that they are craving, you have a far greater chance of success. There are a number of steps that all marketers should take when it comes to thriving in the online marketing arena. This article will address two of the most vital steps of this marketing formula.

Increase Profits Without Adding Resources - Part 1
There are countless ways to improve your bottom line WITHOUT adding resources. In this three-part series, I'll share some simple, inexpensive and easy-to-implement ideas for increasing your bottom line.

Internet Home Based Business--Do You Need a Business License to Operate from Home?
If you are looking for an Internet home based business opportunity, without a doubt it is your best option to generate income without a job. A job, no matter how much you earn, you are never in control of your financial future. Matter of fact, you are working to make someone else rich. When you lose your job,your income stops until you find another and chances of that happening are limited.

Promoting Your Internet Home Based Business with Article Marketing
This article is about promoting your Internet Home Based Business using article marketing. Thousands of business entrepreneurs on the Internet adopt this form of marketing and promoting. News and information you can use.

Starting a Home Based Business - The Journey across a Rough Terrain
Many people are planning to get rid of their existing jobs for starting a home based business. They wish to switch over to something more exciting, something that will give them a lot of job satisfaction, besides giving them the financial freedom. The most obvious choice before them is the business venture that they can operate from their homes.

If We Lose One More Top Performer...
A truly counter-intuitive approach to talent retention. Tips for aligning talent and organizational needs. Enjoy!

Failure: Cost or Investment?
Do you consider failure a loss or an investment? Whether you realize it or not, your perception influences your management style. How? That's what this article is designed to tell you.

VIDEO MARKETING MAY BE WHAT THE ONLINE AND OFFLINE WORLD IS LOOKING FOR IN 2009
Video marketing is almost as popular today as Google Adwords. In case you have not heard, youtube.com was bought for over 1 billion dollars by Google.com. What makes this even more amazing is that this occurred over two years ago. If you are not putting the power of this marketing weapon to use in your own internet marketing home business you are leaving tons of money on the online marketing table. Fortunately, you can now put this incredible resource to work for you if you just utilize a few quick tips. This article will serve to enlighten any fellow online business owners with several video marketing pointers.

A Toddler's Exercise Program - A Recipe for Heart Health in More Ways than One!
I wrote this list when my oldest son, Eric, was about 4 years old. Eric was, and still is, a very energetic boy. One day it just struck me as very funny to think about how different we are as adults. If we were more like kids we could get rid of those extra Calories just going about our normal activities. Have you ever wondered why your kids are so thin? Well, when was the last time that you:

Fixin' to Hunt Up Some Cash
If you need cash, whether for survival or to fund a new opportunity, where do you look? It's closer than you think.

Expectations or Incentives
"I've tried every incentive program imaginable and the only thing I've accomplished is creating divisiveness in my organization." Business Owner

What You Should Learn From Union Organizing
This article discusses what companies should learn from union organizing and how management by listening to the voices of the workers can build a better work environment

Losing Focus and Clarity of Vision
This article discusses the lack of focus and clarity in vision and mission statements an how to regain this clarity and focus.

Survey Shows Business Leaders More Successful at Major Change During the Recession
In this article Rick Maurer discusses his findings from an online survey conducted by Maurer & Associates regarding the challenge of change in today's organizations

How to gain Trust, Credibility and Leverage from your customers.
Gaining trust, credibility and leverage can be accomplished by speaking to your audience often and asking for their feedback

The Stuff of a Winning Organization
The company that secures the best people, motivates them most effectively, and nurtures their creativity will surpass its competitors in the marketplace. The success of this kind of company is assured.

OFFLINE BUSINESSES NEED YOU MORE THAN YOU KNOW
Are you in a bind right now in your career or personal life? Are you so broke that you can't even pay attention to the words that you are reading? If either of those statements describes the state of your current existence, it is time that you put on your online battle gear. I am referring to the type of armor that will enable you to fight your way out of the difficult situation that you are facing. A fast way to earn money by using the skills that you have as an internet marketer is by calling those people who own a business in your city or town. Often times, we take for granted the words that we have learned over the years as online experts and business owners.

All that Twitters is not Gold
Twitter marketing is one of the best methods that any online marketer can employ to earn money from the convenience of their own home. This way of getting your message to the masses can be utilized by those who are younger or older or male or female. This article will show you 2 very simple ways in which you can put the power of this online phenomenon to work in your own home based business.

Why We Overlook Simple Solutions
Albert Einstein said that any fool can craft a complex solution; it takes real genius to come up with a simple one. Why are naturally inclined toward complexity?

Sales Scripts - 5 Cold Calling Strategies
If you have been in sales any time at all, one of the biggest challenges to new salespeople is the telephone. The fastest way to cover a lot of ground quickly is by telephone. How do you conquer the phone?

The Automatic Income Reducer (The Television)
Numerous articles have been written and published on why people fail in network marketing. The net effect of all of this attention is that this subject has been researched, dissected, and preached about. Although many items occur on the list of distractions, the largest culprit or automatic income reducer appears to be somewhat unanimous and that is the television.

Disappointed By The Things You Didn’t Do
The only thing that limits you is yourself.

How Can a Virtual Assistant Help Me With My Bookkeeping Virtually?
Are you a small business owner who hates to do their own bookkeeper? This article reviews the steps involved in working with a virtual bookkeeper. By utilizing a virtual bookkeeper this will allow you more time to do the things that you love to do.

Burnout or Boredom?
When your energy is depleted is it because you're burned out or simply bored? How can you tell? Read on.

Don’t Accept the Unacceptable
There is no reason we should do this. If our attitudes are aligned as they shouldbe.

A Progressive, High Motivation Wage Payment Plan
A progressive, high motivation wage payment plan based on achieving performance objectives is one of the most important elements in a program aimed at motivating employees to achieve high levels of output, to care in performing their duties, to master jobs quickly, to desire to move into more demanding and higher paid work, to work as a team, and to grow with their employer using their continuity of employment and deep knowledge of the organization, its work, its operations, and its customers to innovate and bring new ideas to the firm.

Common Sources Of Stress: How (not what) You Are Eating.
Three tips for reducing stress and creating more energy through eating patterns.

Avoiding Organizational Bloat
The maddening cycle of excess hiring and downsizing is limiting growth and long-term success. Not just for the companies involved, but for the global economy in which all of us operate. Learn how to end this counter-productive cycle.

Mobile 4G internet service now available.
4G internet is the new wave of super fast internet speeds that allow you to download on the go as fast or faster than broadband speeds previously only available via cable. This new 4G service is bound to make Clear, the only player in the market, a handsome income as they gather up the hungry mobile internet customers.

Local Small Business: The Last Profitable Niche Market
Local Small businesses are responsible for 63% of the US Economy, but the majority don't know how to use the internet for their marketing. Do you know how? Can you help them? You may be their Godsend that will save their business.

Quick Checklist-Is Your Firm Ready For Success In The Coming Economic Rebound?
This article provides a quick checklist for a company to use in beginning to rethink and plan its management and operational strategy for the economic rebound ahead. It touches on changing a company’s orientation from “defense” to “offense,” attempting to move away from price only relations with customers to price and long term relationship connections with customers, re-establishing training throughout the organization, bringing in some mavericks, creating a new company mission statement, and locating a new top management recruiting resource to bring in top notch executive resources as the market for these individuals tightens in the rebounding economy.

The Secrets to Successfully Landing Media Coverage
When it comes to approaching the media, keep in mind that there is no one media outlet.  You are not pitching one story, nor are you pitching one media source.  To be successful you need to be developing a number of different stories to pitch to a variety of different media outlets.  Each media source has needs and interests that are specific to it.  The primary secret to a successful PR campaign is to focus on what the various media outlets need and pitch each outlet accordingly.

How to Pick the Right PR Firm for Your Company
Picking the right PR firm can make or break your campaign.  You need to be able to communicate with you representatives.  You also need trusted advisors who will tell you when they feel you’re steering off base or making a wrong move.  If you pick wisely, this could be the start of a successful and profitable relationship.

“Sit Back and Watch Your Business Explode When You Tap Into The Most Powerful Marketing Tactic In The World-Don’t Be The Last To Use This One!”
This truly will set you apart from your competition. Copy what works for instant results.

10 Ways to Ensure Your Home Based Business Gets off to a Good Start
Setting up a home based business requires careful planning. Here are some tips and hints to set you on the road to success

Priority Pyramid for Increased Energy
Use this energy pyramid for creating more energy in your day to day work.

One More Great Day
Don't let outside influences control you.

Vision: The Blessing of a Chosen Few?
Are there truly few visionaries in the world or are we simply looking in the wrong places?

Annoying Customer Behaviors
If you're looking for a way to distinguish yourself from your competitors, take a look at your customers' annoying behaviors.

REINVENTING YOURSELF
Recently and again, I had an opportunity to visit with Geoff Currier on The Nighthawk, CJOB’s evening show. Geoff asked me to join him in a discussion of how some people manage to re-invent themselves and he used the example of Frank McCourt the author of Angela’s Ashes to start things off. As a Life & Business Coach my work with clients is all about reinvention but perhaps not in the way you may think.

Don't Lose Your Focus
Of the many obstacles business people face one of the hardest to overcome is our loss of focus.

Stimulus for Chiropractic? Promises or Proof? Quest for the truth.
After hearing about more and more promises of 44K stimulus monies, I decided it was time to share my understanding of the stimulus package and how it applies to chiropractic at present. My intent is to help educate you on how it may (or may not) affect you as a chiropractor. After many conversations, I feel that a lot of you are being misled with sales spins and am disappointed with fellow vendors for their use of this kind of tactic.

Accelerating Referrals
If you want better referrals, stop talking demographics and start talking about the values that drive your and your customers success.

A Lesson from the Unsinkable Molly Brown
Tips for standing tall in the face of adversity.

Creating the right goals for your home business.
There are five essential qualities I look for as I decide which applicants to accept on my team. They must be able to effectively set goals, show a commitment to action, a willingness to learn, a positive winning attitude, and ability to perform as part of a team .

The New Internet Marketing Wizards - Aaron Parkinson
Aaron Prkinson has become a force to be reckoned with on the internet.

Sales Cycle: Steps to the Sale
Sales people walk through a process each and every time they present their product to a potential client. However why are some sales people successful and some unsuccessful? The unsuccessful ones typically don't follow the Sales Cycle. They do not follow the path to sales. They skip a step and try to make up for it on other steps.

What do you believe you are worth?
Do you believe you are worth $50,000 a month? What are you willing to do to get that? If I told you I would give you that for getting me 500 qualified leads each month, do you think you would learn how to do it? So,why can you not do it for yourself?

Internet Marketing - Make A Living From Home
If you have been getting up early in the morning to go to a job that bores you, just to make enough money to support the family, you have probably always wondered whether there is a better way to do things. Well, there is. With internet marketing as a powerful tool that is driving the work place these days, the money-making potential is virtually unlimited, and millions of people have quit their office jobs to work from home, for only a few hours per day, and making much more money than they ever dreamed possible.

Community Pages and Good Landing Pages
Assuming a company is actually selling products and/or services and not just monetizing a blog, we treat "landing pages" as the places to induce action (and give the most vital information to further the chain of events leading to action. While blogs are wonderful and we endorse the use of them, chances are it's safe to say you didn't start a company just as an excuse to blog. When a person looking for (x) services lands on the company blog, they will most likely scour through a few posts and not see the information they need to know (pricing, etc) and back out. A blog unquestionably adds value but it generally will not produce the kind of information to immediately induce a successful outcome from a new visitor looking specifically for your services NOW.

Is An Internet Home Based Business The Best Way To Make Money From Home?
There are a huge number of new home based business opportunities on the Internet and growing more by the day. Everybody is having a hard time and looking for ways to generate income. What is the best way to make money from the privacy and comfort of your home? Of course, a home based business opportunity on the Internet. To learn more, continue reading.

The Gift That Keeps On Giving!
What will be your company year end gift? What about teachers gifts? Try the girt that keeps on giving.

EFFECTIVE Meeting Facilitation - Say Goodbye to the WOMBAT
"Oh no! Another meeting! That's 3 hours of my life I'll never see again!" If you've ever felt this way or suspect you've evoked this response in others, read on. A new acronym has popped up that defines many meetings. Many people are now referring to meetings as a WOMBAT (Waste Of Money, Brains And Time). To turn your meetings from WOMBATs to EFFECTIVE, here are some tips to create an environment where participants can bring their strengths and ideas to the table. EFFECTIVE meetings have not only positive discussion, but also a will to make important decisions and to take action.

Top 7 Attention-Grabbing Words to Help You Attract Clients
The right words can stir up excitement in potential clients, causing them to take action they might not otherwise take. Learn the top 7 attention-grabbing words and phrases to include in your web copy and start getting responses from your prospects!

How To Write Articles for Online Business - A Straightforward Template
It is vital to the success of a home-based or online business to draw web traffic to the site where products are being sold. The internet is a great money maker, but it has a strange system all its own, particularly with the use of search engines. You can have the greatest website selling the most useful product in the world, but if no one sees it when they type in what they are looking for into the search engine, then all the work can be for nothing. How to write articles for online businesses is a vital skill for someone who is just starting out with their own website, especially.

Home Based Business - Separating the Successes from the Failures
It's probably everyone's dream to have a home based business. Aside from the social outlet, who really enjoys going into an office each day, suffering through a hectic commute and making awkward water-cooler conversation under the sharp eye of one or more managers? Most people would prefer to manage themselves and set their own hours, without the dreaded rush hour. Instead, with a business based out of one's home, you can drink coffee and entertain guests while still maintaining the income that makes this lifestyle possible.

Business Incentives for Increased Profits
What is going to put you ahead of your business competition this holiday shopping season? Using business incentives can let you compete with stores selling the same product for cheaper.

Direct Sales - A Proven Sales Method
These days many people, when trying to go about completing sales transaction, go through the services of an agent or other marketing firm. The counterpoint to this would be direct sales, in which the selling agent deals directly with the client, cutting out the middleman. This is a nice way to establish a good working relationship, fostering positive working relations and making further business down the road a high likelihood. The approach towards clients will take on a slightly different feeling with this type of sales, with more personal touches in approach that the wider net of marketing wouldn't take into account.

Attraction Marketing - How To Make Buyers Come To You
In the traditional sales world, the process that a salesperson would use to sell their product or service would be to make cold calls or go door-to-door, informing people about what they are selling and hoping to generate leads that would end in a sale. The difference with attraction marketing, which more and more is used in the place of this traditional sales process, is that a marketer finds out what attracts clients and uses this information to make them come to you. This is far more beneficial and a more pleasant shopping experience for everyone involved. There is no pressure for the buyer. Instead they are buying things that they want to. The key to making this all work is to figure out in the first place what it is that the client will be attracted to.

Tips To Starting Your Online Business
Getting organized in home business

Why Entrepreneurs Will Save The Economy
I saw these stats the other day and they were eye opening. If anyone thinks bailout plans and social programs will empower the world just looks at who actually FUNDS it all.

Simple Mindset Exercise To Open Your Eyes To Your Potential
This simple little exercise will show you where you are and ask the question where do you want to be.

Why 97% Of People Fail In Network Marketing and Home Based Business
People fail in Network marketing and home business because they fail to get themselves mentally prepared as an entrepreneur with the right mindset, marketing system and mission to be successful.

What's Your Favorite "F" word ?
Interesting replies I received from a Tweet on Twitter concerning thankfulness. This is an article you'll really enjoy.

Understanding the market
As some of you know I have built SM Mentors predominantly on the telephone. That is I call and discuss business issues with owners of Small to Medium enterprises (Ł500K - Ł25Mn) on a three month cycle to be ready to help when they need it. As part of this I continuously get asked how other businesses are faring. This month I have taken a more disciplined view and recorded the comments to get a bellwether of what is going on. The answer in one word is mixed.

Mentoring and Walking - Taking a Different Route
I am a very keen walker especially around the beautiful Hertfordshire countryside. Now one can get in a rut in walking as in business of always going the same way. I consider this principle in my latest article and find amazing value in taking a different route. I describe how I went for a walk with one of my clients near his home to great benefit to both parties. Read on and perhaps we can go for a walk too!

The Secret to Your Best Public Speaking Presentation Ever
Have you ever seen a public speaker who was so stilted and boring you found yourself thinking other thoughts rather than listen to their message? Or have you ever seen somebody who looks like they're trying to recite a speech they have memorized? Don't let this be you. It's boring.

The Top Four Annoying Cold Call Mistakes of All Time
The reason most sales people feel they’re annoying a decision-maker when making cold call is because they have a completely annoying approach! Interviews with hundreds of corporate decision-makers reveal the top four annoying cold call mistakes... of all time.

The Four C’s at Work: A New Approach to Team Building & Why It’s So Important
The Four C’s at Work: A New Approach to Team Building & Why It’s So Important

Personal Branding -- What do you bring to the table?"
People don't often think about themselves as a "brand", though they should. It could mean the difference between being successful or not, whether in business or personal matters. People want to know, "What do you bring to the table?"

Starting a Home Based Business – Tips and Helpful Information
This article provides information and a few tips about starting a home based business on the Internet. Many people are talking about and some take action and get involved in network marketing and home based business opportunities. If you are unemployed and having difficulty finding another job, take the alternative to employment and start an Internet business.

Target Market Selection is a Major Key to Internet Marketing Business Success
I work everyday with corporate professionals who are looking to leave their jobs and get into the internet marketing industry. Their first question is, “How do I get started?” The next question is, “How do I get prospects coming to me?” Some have already started their marketing campaign. But they are getting little response. So here is the first question you need to ask yourself. “What group of people are you marketing to? Have you made a target market selection?”

Starting an Internet Home Based Business Opportunity – Is it the Right Venture for You
For anyone unemployed or may be next to be laid off, this article is required reading. Since most individuals are not sure what to do about it, here is a suggestion for what you can do; Your mission should you decide to accept it, is to prepare for starting an Internet Home Based Business. You will discover that it is the only viable alternative to a traditional job. Read more.

Which Would You Prefer, Wealth or Welfare? (it's a trick question)
The relationship between the words "wealthy" and "welfare" would surprise most people today. By the time you finish, you will realize you should have both.

LEAN INTO YOUR DISCOMFORT
I must admit that learning to lean into my discomfort has had a very positive effect in my life! It was a process over time but the value of being able and willing to do it, was magnified 10 fold during my two year battle to survive my deteriorating lungs, followed by another two year journey back from the edge of death to good health, after surviving a 13 hour double lung transplant operation. My new lungs came from a 40 year old man who lost his life in a car accident when he was killed by a drunk driver. His incredible gifts saved the lives of four people. I know about discomfort!

The Seven Words Which Can Change Your Life
When you look into your future, what do you see? Do you have a clear vision of where your life is heading? If you know where it is you wish to go, odds are you will get there. However, if you have no idea of where it is you're going, it is certain that you will get there.

Self Motivation
This is an except from my book on self coaching. Chapter 6 deals with self motivation which is an essential ingredient in the self coaching process. This is an excerpt from my book: Deep Coaching: A Guide to Self Directed Living. You can find a free preview of three chapters to download and get directions to download the ebook or buy the book on-line. Thanks for having a look.

Book Review: If you hear the message three times...
If You Hear the Message is a highly readable and inspiring account of Patricia Heller’s transformation from living with Chronic Fatigue Syndrome (CFS) to becoming a spiritual and self aware healer. She takes us on her journey from curing her ‘incurable’ illness to investigating healing hands, past life regression, shamanism, manifesting greatness, automatic writing, heart centred transformation, her inner gypsy woman and many more. The book is actually an excellent survey of the healing modalities in America over the past fifteen years.

Getting Clarity in Decision Making
Good decision making is important for effective leadership and career success. Good decisions, made in a timely manner can make all the difference to your success. Poor decisions court failure, affecting your status and leadership of your own life. Bradley Foster takes your through a couple tools that will help you get clarity even in the midst of some of the most difficult decisions.

Having a Purpose
As children we are always asking the question ‘why?’ This often results in the majority of adults becoming frustrated with our incessant questioning. Through this we learn to tone down our questions as we get older. This, however, does not mean that we are not curious and do not want to know. In our workplace, or anywhere we are asked to make a commitment and strive to achieve something, the question looming in our mind is why? Why are we doing this? What is the point? What will we achieve as a result of doing this?

Are You a Forced Entrepreneur?
Many people are making the recession a blessing in disguise to hone their talent and skills, to spend time with family and community, and to get connected with themselves all over again!

Starting an Internet Home Based Business
Starting an Internet home based business is the best alternative to a traditional job during this deep recession in the United States and the rest of the world. If you have a late model computer with high-speed Internet access and basic computer and Internet skills you are good to go.

Internet Home Based Business
There are many different people starting an Internet home based business these days. A large number of people have computers and know how to operate them. They also have state-of-the-art computers with high-speed Internet access and are ready to tackle the business of running an Internet home based business.

Is it Necessary to Have Training in a Home Based Business Opportunity?
The one big mistake made by most entrepreneurs signing up with a network marketing company to be an Affiliate and start a home based business opportunity is not reading contracts. They simply sign on the dotted line and have no idea what they are agreeing to. We will discuss that issue in this article today.

The Costliest PR Mistake
When you hire a PR firm, do yourself a favor, let them do their job.  Don’t proceed to tell them how to run the campaign or to completely ignore the firm’s recommendations.  This isn’t uncommon and is often the reason that PR campaigns falter.  It’s not unlike hiring a doctor, doing your own diagnosing, self-prescribing – and then complaining about your medical treatment.  PR can brand your company, take you to the next level, grow your business and establish you as an expert in your field.  But, as with so much in life, for it to work, you sometimes have to get out of your own way. 

The Goldilocks Syndrome
Definition: An extreme sense of entitlement. Expectation of Manna falling from heaven without acknowledgment or gratitude. Named for the ungrateful character in Goldilocks and the Three Bears. Do you have an employee like this?

You’ll Need to Be More Than a Full Time Resource for Your Home Based Business
Many people jump on board in a home based business opportunity without really understanding the commitment required to be successful. Prior to getting started, you need to educate yourself and understand you are the one that will be the resource for your business. To learn more, read the article on tips to be more effective.

Why Begin With The End In Mind?
The only way to accomplish anything is through the proper mindset.

Home based Business - Understanding the True Value of Customer Support
At the core of any successful business is making your customers happy. The only way to ensure you do that aside from excellent products or services is to have great customer support. To learn more, read the article.

Trust Your SEO Company With Open Eyes
In business we have to trust our service providers. SEO companies are our gateway to online success. But it’s a good idea to keep a tab on what they are doing on our websites. Remember in the online world the website is your business store and you wouldn’t want a wrong description or profile projected! Or worse you wouldn’t want to be taken for a ride after paying those dollars!

Cubicle Courtesies Unlock Doors
It’s true that the close quarters of office cubicles in companies are a breeding ground for hot tempers, resentments and damaged relations. It’s also true that most of our complaints about our co-workers are valid and should not be ignored. The challenge is to devise and employ strategies to create goodwill in the office so that minor annoyances do not explode into a toxic work environment that no one will benefit from. Open environments and cubicles are here to stay. Ensure that your business relationships enjoy that same longevity by employing strategies of cubicle courtesies which will open doors to a more productive and enjoyable workspace.

Michael Jordan Inspires Greatness At The End
I write this as the greatest basketball player ever goes into the Hall of Fame, Michael Jordan. It feels to me that an era for me is now gone and my childhood is now over, but I could not help but notice the greatness again in Air Jordan.

Using self-talk to conquer your goals
Having a positive mindset can help you achieve your goals with ease.

When Organic SEO Tastes Too Much Like Hard Work!
This article discusses the reasons why you never see a break down on the amount of money spent on ‘organic’ SEO marketing vs "Pay per Click Advertising". Have you wondered why do companies take up using online ads more easily than using organic marketing? Find out what are the benefits gained by those brave enough to take on the challenge of search engine optimisation or SEO.

Top 12 SEO Tips To Optimise Your Website Content For Organic Search.
This article contains SEO tips and advice on optimising your website including a step by step approach to get you started.

Above All – Integrity
Integrity seems to be a diminishing attribute these days. The concept of Karma comes into play in one's ability to continue on a even keal. What are the general principles of success that are based on the concept of integrity.

Go All the Way and More!
Sometimes it's a matter of unknown limitations you've set on yourself. Limitations to how far you will go with any given circumstance, determining to what lengths you will go to become successful. It becomes a matter of deep commitment to do whatever it takes. Not only to achieve the goal, but moreover to eliminate that obscure obstacle that seems to constantly stand in your way. Questions need to be asked of yourself, but more importantly answered with the most brutal of honesty.

Sales Will Solve Many of Today's Problems
Many businesses are contracting rather than expanding in these difficult economic times. Contracting will insure failure, while the expanding principle will almost surely be rewarded with success.

The Incredible Power of Your Vision
Creating clarity in your vision and purpose will insure your success. Each time an entrepreneur begins a new endeavor, you will find that they focus all of their attention and energy on the project. All of it! Most learn all there was to learn about the task at hand and then find even more information, generally from sources unrelated to the actual project. Through this, they usually create a whole new way of approaching a particular venture and undoubtedly live and breathe that endeavor to its successful end.

Learn How to Succeed in MLM When Everyone Else is Failing
What do you do when you are spending more money on your MLM marketing than you are earning? Don't dump your MLM program! Learn how to become a LEADER in your company and earn what you are worth. I know, I know. How do you do this, you ask? First, you have to FORGET everything that you have been told by everyone involved in MLM. Then you need to learn to be a leader.

MLM Scam Review Sites -- Just More Advertising ?
We have all seen the ads stating that they have the facts that show which companies are scams and which are not. When you read through the site, you will see many facts and "testimonials" giving details about how unfair the business treats people. There are typically two or three graphically detailed accounts of deception. After you read most of the way through the articles, you come to a point where the author states that he can save you a great deal of money and heartache. Then he lists several companies that he personally recommends, as the best place to invest your money. Seems very logical. Seems as though he is really looking out for your best interest.

MLM Pre-Launch -- Great Marketing or Just Another MLM Scam
If you have been around the MLM industry very long, you have seen all of the hype that is generated when a new "pre-launch" MLM opportunity is announced. The "pre-launch" announcement supposedly gives people the chance to get in to the new opportunity before everybody else. The question is -- who IS everybody else?

MLM Marketers -- Who Own Your Leads?
MLM marketers, in today's market, have a significant problem that is probably outside of their scope of interest. Most have not read their marketing agreement, understand what they have agreed to and what they can and can't do. This is an unfortunate lack of knowledge. In most cases, if you are marketing for an MLM, THEY own your leads. The MLM company determines who gets what people and how they are placed into the organization.

Network Marketer or MLM Marketer aka Used Car Salesman
In the marketing arena today, there seems to be two distinct styles of marketers. The most common type is the old school MLM marketer, what I will call the "used car salesman". We all know the type, long on hype and short on details. Everything is the deal that will make you millions with little work. You know the ads "No Cost, No Work, No Advertising, No Calling, etc," Why then would they need you?

Four Things All Business Opportunity Seekers Need To Consider For Success
Finding the proper business opportunity is not an easy task. These concepts will help eliminate the chances of becoming an awful statistic in this industry.

Knowing When to Sell?
One of my roles as a Mentor is to ask the BDQ – Bloody Difficult Question. And the real lulu of a question at the moment is “What the heck are you doing this for?” Surviving is hard enough but it is very painful working with clients and seeing them struggling on to keep the business running no matter what. The pain they are feeling is visible and so there are times when I as the Business Mentor have to call as it is.

How did Joe Girard use the 'Magic' word to become the world's greatest retail salesman?
This magic word made Joe Girard the world's best retail salesman for 12 years in a row. You too can easily use this magic for your business.

Marketing Online
So, some advice, know what you would like to do, and do research in to how to archive it, for it don’t it will fail, as the saying goes, “if you fail to plan, you plan to fail”. Also, don’t get me wrong, going into any business online or not isn’t easy for is takes you out of your comfort zone, which is good for you, because if you are not liking your own situation financial or otherwise, you have to change it. I

Entrepreneur Spirit
• You have to believe in yourself, and become the entrepreneur that is inside. We all have it we just choose to use it when it suits us. Well you have to stick to you guns and work with the systems or methodologies that are in place and do what individuals have done before and proven it.

Why Small Businesses Should Turn to Public Relations During a Down Economy
The common consensus is that during a down economy, failing to market your small business gives your competitors an advantage. Failing to keep your company’s name and its products and services in front of current and prospective customers means that when the economy recovers, it will take you that much longer to re-establish your market presence. Public relations, will allow you to launch your awareness campaign without spending money on production and media buys. Public relations allows small business the time and space to tell your story

How to build a distributed marketing team
I have been working in the freelance marketing world for more than 10 years and have been considering outsourcing some of my projects to a remote team. I recently had the chance to sit down and speak with Josh Breinlinger, Director of Marketing for oDesk, and manager of their successful distributed marketing team to learn a bit more about the whats and whys of managing a team of remote workers. Here's what he had to say...

Are Your Prices High Enough?
You love to get new clients for your business. You work hard developing your skills and marketing yourself and the payoff comes when someone says, yes, yes, they want to hire you! Hooray!

Beware of Sharks in Dolphin’s Clothing
Have you ever noticed that some of the people who profess to be the most loving, spiritual people are some of the most angry, awful, judgmental people you’ve ever met?

Investing in the Invisible
If you’re a business owner, you might be surrounded by sea, but you know there is land out there somewhere and you are determined to find it. You are investing in the invisible – the land you can’t see yet is the land of your dreams, your goals, and your brilliant, successful future filled with riches, profits, and rewards. If you’re thinking of becoming a business owner, you’re thinking about investing in that same invisible, glorious dream.

Information Overload – Stop Reading and Implement!
Every now and then I get “information overload” syndrome. This is when my eyes cross and I just want to take a nap or play FreeCell all day on my computer.

The Hidden Power of Questions
Business leaders who know everything and always have a great plan can climb a good distance. But they rarely make it to the top. Why not? What’s missing? Good questions—that’s what’s missing. Or more specifically, a strong questioning strategy.

Open Comments for Business Blogs - Yea or Nay?
Depending on the level of readership you attract, and perhaps the topics you're willing to take on, your ability to take part and even moderate if need be is important. In the end, if you are routinely providing valuable information in a compelling fashion, you will build a following who can only add value by their mere presence.

Build Your Business with The 5 A’s Method
This is a simplification of basic best business practices. It is a quick tune-up check list to recommit you to what you love to do—your business. See how the ideas work for you.

Where and How to Learn Exactly What People Want to Buy
Small business owners often make the mistake of creating and marketing products and services that they are passionate about without learning first if there is a need or demand for them in the marketplace. This can lead to unnecessary struggle, frustration and disappointment. You think you’re doing everything right but the sales just aren’t rolling in.

How Your Business Model Could Be Limiting Your Income and How to Change It
Most businesses start out with just one or two products or services. Maybe you’re selling services like coaching, event planning, personal training, web design or massage therapy, or maybe it’s an online info product like an e-book or course. Whatever it is, before long you find yourself selling time for money with your income limited by how many hours there are in the day, or you work hard to get lots of clients but the sale amount is so low and, since it’s a one time sale, you’re barely breaking even.

Being the Employee
“Being the Employee”. It shows how he transforming himself from the employee mindset to the entrepreneur mindset, with the help CarbonCopyPro. This online business is helping him see that there is a better way to make money and be empowered to make change in his life to go out of the comfort zone and have a business of his own, plus give back to help other with his story of triumph.

Financial Spiral
“Financial Spiral” and how most people don’t realize what they can do to get out of it, because they just don’t want too, or they are to afraid to do it. This video explains how it happened and what he has done to get out of it by using an amazing online marketing system that is turning is life around.

What Is A Fraudulent Taheebo Product?
"Taheebo" is the South American name for a tree. It grows in Brazil, Argentina and many other countries. The bark of this tree has been used for centuries by the natives of each of these countries -- used to treat all sorts of serious health problems, but particularly to treat cancer.

What Are These Things We Call Free Radicals? Are They Free, and Do We Want Them?
The "Free Radical" is the source for virtually all disease, illness and aging itself! Science has come a long way on this -- further by far than the medical establishment has moved on it. Many doctors will acknowledge that free radicals are the basic cause of disease, but since they don't have any drugs to treat free radicals with, they continue to administer drugs which are, themselves, often sources of more free radicals.

How Chelation Works
Here is a mechanical explanation of the chelating process -- and a comparison of intravenous chelation therapy with oral chelation.

Everything You Ever Wanted to Know About Natural Pain Relief!
MSM stands for Methyl Sulfonyl Methane, organic sulfur. When it rains, MSM falls on the ground and is used by plants. Your body needs MSM and contains some but, if you had more MSM in your body, you would endure far less pain and suffering from arthritis, back pain, Fibromyalgia and muscle soreness.

Water Everywhere!
With water so plentiful around us, usually people question only the quality of water. Hardly anyone asks you seriously, whether you think you drink ENOUGH water. They ask, instead, what TYPE of water you drink, if they ask at all. Typically, the people who ask what type of water you drink have some sort of a water filter to sell. I’m not selling water filters!

What's Wrong With Doctors?
It's an unfair question, of course, but it needs to be asked. Today's answer: What's wrong with doctors is their medical education!

Why Do People Take Vitamins?
There are three different reasons why someone would take vitamins. First, you might take them because your mother told you to! Really, that's a very legitimate reason, and probably accounts for a large percentage of the actual reasons people take vitamins.

Know When to Send Your Media Release for Free Publicity
Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked.

What Makes Your Business Stand Out
When a visitor lands on your website, you have only a matter of seconds for your site to convey (a) what your site is about, and (b) give a compelling reason to stay and find out more, otherwise people leave.

Leadership - The Art Of Being one of the 3%
As parents, coaches, and business owners, we must develop and posses leadership qualities if we want our children, team members and business to succeed. Whether our desire is to be a leader or not, there are specific skills that must be developed. Leadership styles will differ according to various personalities but main qualities must exist for excellence. Below are six key traits of successful leadership.

Why do 97% of Network Marketing Business Opportunities Fail?
Network marketing can be a great way to make a living. It allows one to have tremendous freedom in their daily life as well as showing others the opportunity to take control of theirs. But why do 97% of network marketers fail to get the job done and therefore 97% of all network marketing business opportunities fail for one or all of the following reasons:

How to Build a 6-Figure Income from Your Small Business
If you own a small or solo business or practice, or are an independent service professional here are some great business building ideas for you.

The 10 Profound Breakthroughs That Created My 6-Figure Business
Recently I offered a free tele-class called The 10 Profound Breakthroughs That Created My 6-Figure Business. Although I can’t include all of the content of this groundbreaking class here I wanted to share a brief summary of the 10 Breakthroughs with you. Here we go.

ProfNet Changes the Media-Relations Game
Why you must use ProfNet and HARO if you're serious about publicity

Leadership in Difficult Times - Lessons learned from President Obama
There’s no doubt that businesses today are facing difficult times. Those in leadership positions may be experiencing the additional burden of finding the support or direction needed to keep their teams motivated and productive when confronted with a bleak economic outlook, layoffs of their colleagues and friends, greater competition and slashed budgets. Where better to look for advice than the newest leader of the largest employer in the United States, the U.S. Government. Let’s have a look at some excerpts from President Obama’s inaugural address and see how we can apply these lessons to corporate leadership.

Health Care Town hall meeting called unpatriotic
What business lesson is there in the health care debacle?

You Can Quote Me
The art of writing convincing quotes for press releases and other matreials

Make These Recession Survival Strategies Work For You: Courage and Entrepreneurship
Becoming a successful entrepreneur requires courage, faith, honesty, initiative trust in others and above all, the ability to take risks. Entrepreneurship cannot be learned from a book or from a seminar. It must be practiced. Know yourself, know your brand and focus on what you want to create.

The Science and Art of Great Interviewing
Great interviewers use a structured process to gather the evidence they need to make informed hiring decisions. Plan your questions in advance. Build rapport. Investigate both sides of an issue. Check for capabilities, commitment and chemistry. Learn how to detect then trust your intuition. Keep your interviews on track. And record your observations during the interview in a structured way so you can fairly compare responses of all your candidates

Empowering the Customer
Explaining your services, and why they are needed, is as important as the product you are offering.

Marketing In A Poor Economy
Don't stop spending on advertising and marketing; this is a death sentence as sales are tied directly to advertising. Be creative - use Twitter, initiate special campaigns, revamp your website, make a You Tube video. Talk to your customers and find out what you can do for them that they need right now. Be able to adjust to market trends but stick to what you know.

10 Power Settings to Supercharge Your Website
Pages visited on your website, bounce rate, source of your traffic - these are just a few power settings that will supercharge your website.

Is Info-dumping killing your conversions?
Keeping the content on your website simple & specific.

Spreading yourself too thin in Social Media
Many DIY's have utilized social networking sites and other forms of social media to broadcast their message and communicate with others; however you can fall into the trap of starting to use many different sites to the point you can't update each one nearly frequent enough. The social media world is littered with "dead" blogs, dead profile pages, etc. Every instance you appear online will lead to a perception drawn from the visitor; a poorly maintained Facebook page or perhaps a blog not updated in several months can lead to a perhaps false conclusion your company is out of business, or struggling. Being visible online in many different places is really only beneficial if you have the manpower to update and continually communicate on each site.

How Often Should You Write in Your Blog?
It is important to have a plan when starting a business blog. Make sure your blog is current AND interesting.

Why Unique Content is Important
Too much similarity between pages within a site confuses the search engines. If the customer is willing to click-through onto different pages, at least give them something new to read or skim through. A lot of people in general fall into the trap of placing an uneven emphasis on the architectural layout as opposed to an even balance between layout and the actual content, providing problems with overall usability.

••••••> Five tips to top SEO Rankings in Google, Yahoo MSN Overview:
Five easy ways to get better Search Engine Positioning SERP. These tips will help in obtaining #1 Google Rankings

••••••>Free SEO Tip of the Day: Consider the URLs You Choose for SEO to achieve the best possible Google Ranking
Choosing the right URLs are just as important as using keyword enriched content and other white hat SEO methods for gaining great web page rankings.

Building A Phenomenal Sales Team Without Going Insane In The Process
Your sales force is the front line of your business. It is not only important to choose your team wisely, it is equally important to know how to keep them.

The Greatest Tool in Business: Listening
Failure to listen can impact your success in more ways than one.

Over Connecting
The distrust and confusion of receiving a random "connection/friend" request. This approach of sending several friend requests to strangers is awkward enough if done purely for social/personal reasons, but is particularly dangerous if done primarily for business networking reasons

Revamp to Revenue: 5 Ways to Turn on the Profits for your Website
Setting goals for your website is just one of the ways you what you want your visitors to do and in order of priority. From this you can then make certain elements more prominent, and minimize others.

Starting the day
I wanted to write a quick note on what may ask me about how to organize my day. Now, I don't want to give you another colorful graph to prioritize your coffee break and go to the store time.

Social Sites Can Be Good Places To Find A Legitimate Online Business Opportunity
If a friend comes up to you and offers an online business opportunity would you look at it? Chances are you probably would because you trust them that they are not trying to scam you. Social networking websites such as Twitter and Facebook are good places to find legitimate online business opportunities after you have made friends.

••••••>SEO Tip Of The Day: HTML Validation
HTML or XML validation is like the web's universal spell checker

••••••>File Naming Conventions for Top SEO
Naming your website files properly can go a long way in increasing your SEO -Search engine rankings

••••••>SEO Tip of the Day: Naming Your Website Domain
The domain name is your identity seen in every browser’s address box

••••••>SEO Tip of the Day: Character Set Tagging - Meta Tags
Meta tags in HTML web page header to prop up your SEO rankings and get your site on top of the search engines

••••••>SEO Search Engine Optimization Tip of the day: Choosing the Right Website Title Tag
Obtaining top search engine ranking through SEO includes a proper Title Tag (meta tag), it is the text that you see in the top of all the browsers

••••••>SEO Tip of the Day: SEO Booster, Optimize External Website Files
Optimizing your website for top Search Engine placement goes beyond the obvious. Of course there are HTML pages that need to be meticulously SEO in the quest for top rankings

••••••>Free SEO Tip of the Day: Syncing Meta Description Tag with the Page Title
This meta tag, placed in the head section of the website page code, has two main functions; it helps improve page rank from the keywords in the tag, and it gives a catch phrase aimed to complement the title

••••••>SEO Tip of the Day: Valuing Meta Keyword Tags
Meta tag became a source of spam where web users flood the tag with misleading keywords to be listed on search results even if their site is not related to what keywords being searched.

••••••>Search Optimization, SEO Tip of the Day: SEO Optimizing with DTD Statements
Another step in achieving best in class SEO is utilizing the DTD, which stands for Document Type Definition. This SEO tag, places on the first line of any page, tells search engines how the code is written.

••••••>SEO, Search Engine Optimization Daily Tip: Optimize JavaScript for Search Spiders
SEO for Web 2.0 calls for a lot of new scripts – Ruby on Rails, Plain Java, Mootools, etc. Web developers often have heavy JavaScript in the website page head section

••••••>Search Engine Optimization SEO Tip of the day: Using Styling Tags
SEO incorporates Style tags, or H-tags, they are used for defining the typography of a website pages

••••••>Get Me On Top SEO Tip of the Day: Keyword Research Guide
Keyword research is the most important element of integrated SEO campaigns. It is also the most challenging task that an SEO developer will face

••••••>SEO Tip of the Day: Why SEO Companies Create Site Maps (Sitemaps) for better SERP
Site maps allow the search engine spiders the best chance to index your entire website content

••••••>Top SEO Tips: Internal Link Popularity for SEO
Internal links have the same impact as backlinks in increasing the search engine ranking and is an excellent SEO technique

••••••>SEO Tip of the Day: Keyword Rich Articles for SEO
Keyword rich and unique content is the focus of all successful SEO campaigns

••••••>Get Me On Top SEO Tip: Associating Content with Relevant Links to increase Search Engine Ranking (SERP)
External links helps Google and all the search engines give the most accurate search results possible

••••••>Free SEO Tip of the Day: Improving SEO Ranking with Article Exchanges
Article exchange for good SEO Ranking

••••••>Free SEO Tip of the Day: Web 2.0 Search Engine Placements for SEO
Web 2.0 Search Engine Placements for SEO

••••••>Free SEO Tip of the Day: SEO Keyword Tools for improving Search Engine Placements.
SEO Keyword Tools for improving Search Engine Placements

••••••>Free SEO Tip of the Day: Intensifying Your Link Building Campaign for #1 Google Rankings
SEO link building for good page ranking in google and other search engines

••••••>Free SEO Tip of the Day: Establishing Yourself and Site as an Expert Site, sure way to be #1 on Google
Establish your site as a good one in search engines

••••••>Free SEO Tip of the Day: Master SEO Techniques to be listed on top of Google and the other Search Engines
SEO Techniques to increase page rank in various search engines

••••••>SEO Tip of the Day: Keywords Are a Webmaster’s Best Friend for top SEO
Keywords are words, phrases, and strings of words that people commonly use in a search engine query box to seek out information.

••••••>SEO Tip of the Day: Meta Tag Descriptions and Excellent SEO
Meta elements are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document

••••••>SEO Tip of the Day: Appealing to Your Target Audience is great for SEO
Some good tips for SEO to fulfill the visitors target..

••••••>Get Me On Top SEO Tip of the day: Using Press Releases and Notifications to Up Page Rankings and create Backlinks
Press releases are great search optimization methods because they can provide information about your site, your products, your company and most importantly contain backlinks to your website.

Internet Business Ideas - The Best Ways To Make Money Fast
If you want to get started with a bang there are certain internet businesses that do better than others. In this article we will talk about a few of the best internet businesses to earn an income in your first month.

Hidden Costs of Social Media for Do-It-Yourselfers
For many companies, an outside agency is a good bet, particularly at the onset, for handling these efforts.

Your Website Should Be Profitable - Not A Drain!
When the components of a successful website come together the results are amazing, if not they are disappointing. Most companies do not see the potential in websites and often put them up without thinking them through to profitability. It is no wonder so many fail in revenue generation.

Qualities of an Effective Sales Team
In sports, there is an old adage, “There is no ‘I’ in team”. This statement is especially true in a sales team. How do you take a group of individuals and make them a cohesive, productive, and thriving sales team?

4 Sales Techniques for Overcoming Objections
In sales, the most challenging responses you can receive are Sales objections. This can be seen as a road block or a sign that there is more work that needs to be done. Without the proper tools, most sales people are left with no other option than to pack up their sales kit in defeat. Do I get defensive? Should I ask, “What haven’t I explained?” These are all questions a new sales person faces. How do you handle objections?

2009 SHRM Annual Conference and Exposition Recap
It was rainy and damp, filled with good times and great learning experiences. The SHRM 2009 Annual Conference and Exposition drew over 6,000 Human Resource professionals from across the country to New Orleans, LA for 4 days of learning and fun.

Business Coaching and Mentoring: Are They Worth the Effort?
Many people consider Business Coaching and Business Mentoring to be the same thing. Even though they are both organizational development terms, they are not synonymous. This issue of Astronology investigates the practicality of Business Coaching and Business Mentoring.

July 4rth Crash Course in History
Barbeques. Retail sales. Fireworks. These are a few of the things we think of when we consider the 4rth of July or Independence Day. But was July 4th the real day that America was born? In this issue of Astronology, we take a quick crash course into U.S. History with some startling but fun facts.

Who is in Your Social Network?
While networking sites provide ample opportunities for business, who you are actually talking to/with is of the utmost importance. What pieces of information could you share and discuss with both groups (peers and prospective clients), as well as individually, on a consistent basis to keep everyone interested?

Can Cold Calling Kill your Company?
Years of practice have led to everyone having Caller ID and highly effective spam filters; "attraction marketing" is a more viable long-term solution for lead generation.

Traffic Is Coming To Your Website; Now What?
Is the design and overall layout of the website effective? Can someone navigate easily through and also find their way back? Is the content relevant to what your ideal customers want and need to read to make their decision? An online marketing company has the resources to study the overall usability of a website, and determine if any structural issues are preventing a higher % of a successful outcome.

Turning contacts to contracts
In sales we all have the idea we have to charge, charge ahead! Keep looking in the bushes and making new contacts. But what about all those contacts you already have? Read this article to find a way to milk the information cow on your desk and in the company file cabinet.

The difference between a rut and a grave
How do you know if your stuck in a rut or how to get out? Check this informative article to see the difference between a rut and a grave...

How to kill a drama queen!
Drama cost businesses world wide billionns of dollars per year. Need to calm the drama? Take a good look at this article and see how to confront and calm the drama-rama that eats up your time and dollars, pesos, yen and euros!

Using Social Networking To Your Company's Advantage
You probably will not attract paying customers overnight by signing up for a Facebook account, but ignoring the social networking venue would be a mistake. Social networking is not the place for a hard sell; think of the greater social networking marketplace as an enormous yet relaxed coffee shop atmosphere. We all have a story to tell, but "shouting" it repeatedly turns most off.

7 Stupid Things Companies Do To Sabotage Their Success
Many companies don’t write a business plan and if they do write it, it’s flimsy and never revisited; this is just one of the ways to sabotage your business. Here are some great tips to help your business be a success.

Marketing and the NEW (that’s right I didn’t say down) Economy
Look at this "new" economy as an opportunity instead of doom and gloom. There are bargains to be had so take the opportunity and grow your business. Don’t spend LESS money on marketing your company spend MORE… by the time everyone else catches up to what you are doing you will have taken more market share.

Arctic Lessons in Leadership
Arctic Lessons in Leadership “Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success” No, this is not a request for people to assist the Government in managing the economy! But the famous advertisement placed by Ernest Shackleton in 1907 to accompany him on an arctic expedition.

So what do you know – or what do you think you know?
One of my roles is to challenge current thinking. Businesses are formed and develop over time and certain ideas and concepts become embedded in the organisation. Mentors like myself challenge those ideas to ensure that the business remains fresh.

Do you have to be lucky to be successful?
Do you have to be lucky to be successful? I take time to think about my articles and an idea for one came up a couple of months ago and coincidentally whilst thinking on the topic, an associate sent me something on the same lines as my thought process.

You can lead a horse to water…. But a pencil needs to be led!
So say the immortal words of Stan Laurel (and that’s another fine mess you have gotten me into Stanley!). But what might you ask does this have to do with management and mentoring? Well in my three and half years in mentoring practice and 35 years in business, one thing I have learnt, and rather painfully too is that you can lead Directors, management, staff or businesses as a whole to the water but you certainly cannot make them drink.

Trapped by your business?
As with all my articles they come out of real experience and my on going conversations with MD’s and Directors. I have been quite active in the business acquisition marketplace recently on behalf of a client. The word “trapped” has come up a number of times in my travels.

Surviving the downturn and coming out of it stronger
Surviving the downturn and coming out of it stronger I discussed in another about being trapped in your business and ways you can approach that issue. This was in response to my bell weather phone calls to businesses in June where some businesses were expressing concerns about business prospects. I am sure there are no doubters now with the various news stories or “Recession Porn” as I heard Tom Vose of National Australian Bank call it “We know it’s awful and it makes us feel bad but we cannot help reading it!”

Questions not Answers
Questions not Answers I have said in previous articles that one of my processes is asking BDQ’s - Bloody Difficult Questions. I think I might have also said that the questions are only difficult if you do not know the answers. But there is a real key here to what it is I do and how I can facilitate change and action.

Poker – a Metaphor for Business
Poker – a Metaphor for Business One of my sins (if you can call it that) is to play online poker. Not a great stakes player I hasten to add; I tend to play in tournaments with $5 to $10 entry fees. Actually I am quite good at that level and have made a small profit from my forays. But interestingly enough Poker has something to say about business that is worth repeating.

Pride is a good thing!
Pride is a good thing! Pride seems have a bad press doesn’t it? “Pride- the never failing vice of fools” Alexander Pope “Pride goeth before destruction and an haughty spirit before a fall” Proverbs Although it is known as a Vice, it can be a virtue especially in business. Being proud of the quality of service or product you deliver is not something to be ashamed of, quite the opposite.

Customers and Competition; Love them or Hate them?
Love them; Hate them; Customers or Competition that is? Well the obvious answer would seem to be that we should always love our customers and hate our competition. But is that right? We know the phrase that the customer is always right but there are times when businesses, their owners and managers need to challenge that ethos. The key objective of any business should be to deliver value to the shareholders however that is measured.

What’s the worst word in Business? FAILURE!
What’s the worst word in Business? FAILURE! No one likes failure or those who have failed. Business is supposed to be about success, making profits, achieving objectives, going places and hopefully having fun! But being in business also means taking risks and making judgements that can and sometimes do go wrong. And hitting that brick wall of failure, sometimes when you least expect it; can be very painful both financially and personally.

Management and Mentoring with Congruence
This article is the third of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. The first two articles dealt with two of the core conditions in Roger’s model, namely Unconditional Positive Regard (UPR) and Empathy.The third condition is however slightly more complex. In direct terms the word Congruence implies “Harmony” and in other definitions it is called “being Genuine”. However neither of these is fully descriptive of the concept being discussed here.

Management and Mentoring with Empathy
This article is the second of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. The first article dealt with Unconditional Positive Regard (UPR) where I as a Mentor approach the client or a Manager approaches their team member with a totally positive view and look to assist to remove the externally put barriers to growth that are in the way of the team member or client in achieving their objectives. But there is more to the requirement than just approaching the client in a positive frame. One has to understand their position, truly. This is where Empathy comes in.

Management and Mentoring with Unconditional Positive Regard
This article is the first of a series of three covering the core conditions model developed by Carl Rogers and its application to Management and Mentoring. These core conditions were developed for use in Person Centred Counselling Psychotherapy and from my experience have great relevance to Management in general and my Mentoring practice in particular. Carl Rogers’ view was that everyone should be judged positively no matter what (and I mean no matter who they are or what they have done). Rogers described it as “Unconditional Positive Regard” or UPR for short. The Rogerian view is that everyone is born with a positive approach but held back by externally imposed “Conditions of Worth”.

Are you drowning or swimming?
Are you drowning or swimming. In business things keep you afloat and other things drag you under To assist you in assessing your state I would suggest using the concept of a balanced scorecard. Here you list out all the attributes that affect your business both positively and negatively and then score them out of 10 (or more if they are important and less if they not) even to negative scores if they are really dragging you down. I set out a framework for you to use and customise below. I hope it helps

Why SEO is a Natural Component to any Marketing Plan
Your website and overall online profile must "match" the vision and aim of the business nowadays; how you're perceived online as a business is everything. SEO targets the audience you want visiting your "virtual" storefront and brings them there; plus,the cost effectiveness of SEO allows you the option to cut back on traditional media advertising.

Ethics and Business - Why Bother?
I have embarked on a difficult journey in developing skills in Counselling with the University of Hertfordshire. Part of that is a commitment to an ethical framework set out by the British Association of Counsellors and Psychotherapists. I consequently considered that I need to make a similar commitment to my Mentoring clients (or prospective clients). I have separately adapted/abbreviated the BACP framework Now in business many people describe themselves as ethical and portray themselves to their customers and partners in that way. Rarely do they actually set down in writing the ethical framework of how they will do business.

Mentoring to buy and sell businesses
Buying or selling a business is an emotional activity. No matter how hard Managing Directors and their advisers try, the closer the deal gets the more emotional things become I have in my career bought and sold a number of businesses. The most important thing to do whether you are looking to sell or buy is to become detached and a good way to achieve that is to use a mentor like myself to enable that to happen. Detachment comes from precise and careful planning and most importantly from clarifying clearly what the objectives are for the disposal or acquisition.

Mentoring Management Commandments
My experience as a business mentor has shown that no matter what the SME business, the owner/MD has the same issues. These are usually ? Lack of a plan ? Lack of trust of their team ? Working too hard at doing the job ? Not planning or directing the business In response I developed the following commandments for MD’s to have on their walls; I share them with you.

Passionate but not Persuasive
There are times when we have an idea be it business or otherwise which we are passionate about. But I would issue caution when relying on that passion to persuade others. Sometimes you can be passionate but not persuasive...

The Wild, Wild West Of The Business World
There are companies out there deliberately using “black hat” techniques. You need a good guy “white hat” on your side who is willing to fight for page one, who understands why it is important, and why the territory is always being sought after.

Should your Small Business go Viral?
Whether your business is large or small, viral marketing should be an integral part of your marketing strategy in order to compete, and succeed, in today's fast paced market.

Building Windmills
One can look at 2009 with doom and gloom; and just try and survive. Or one can look for the opportunities. I suspect that the coldness of the recession/depression may find out most so called shelters however safe they seem. On that note I went to a presentation before Christmas and heard a rather inspiring Chinese proverb. And no it was not that old saw that we should live in interesting times (if I hear that again I will scream, scream, scream until I am sick). Some boring times would be quite nice at the moment thank you! Anyway the quote was “When the wind blows there are those who build shelters and those who build windmills”

Mentoring to remove the barriers to your success
Mentoring to remove the barriers to your success “As a result of the one hour I spent with Nicholas, I’ve achieved more in the last 3 weeks than I did in the previous 3 months! Thank goodness for his perception, honesty, clarity of thought and encouragement”. Looks a great testimonial but there is more to this than meets the eye and at one stage I was quite questioning of my approach.

People, People, People
I was reminded this month as to just how important people are to an organisation and especially those who lead it! They inspire and excite rather than sap or depress They simplify the message and empower their team to deliver. They make the difference between success and failure. It is my privilege as a Business Mentor to to meet such individuals.

The Vacuum Effect!
The Vacuum Effect! It is interesting how similar situations appear as you go through life. I suppose when something happens once you become more aware of when it happens again. Anyway this month I had a couple of instances of what I will call “The Vacuum Effect”. This is where in companies or organisations you have a key employee leaving with a consequential effect on the rest of the business.

Mentoring to give you space
I mentioned in a previous article the quotation variously attributed to E M Forster and others “How can I know what I think, until I hear what I say?” I would add a further phrase to this “… and understand what I feel?”

Mentoring to hear what you say, to know what you think!
I recently read in a book a quotation variously attributed to E M Forster and others “How can I know what I think, until I hear what I say?” Managing Director’s endeavour to direct their staff and their company to move forward and would do well to read this quotation and think hard on it. How can others do what they want when they do not understand what the MD thinks or knows? And how can they know that if the MD doesn’t that have that clarity.

Mentoring is Good For You
SME businesses have gaps in their critical skills. They run on sparse resources (people, time and finance) all focused on lots of operational details and red tape. In addition this focus is skewed by personal passions or backgrounds. What they need is a mentor!

Mentoring for Fun!
“Being an MD is a serious business” Now whoever said that should be first against the wall when the revolution comes! “Business should be fun”

Are you Mad to be a Director?
You don’t have to be mad to work here, but it helps! We all know this phrase from office notice boards and the like but there is an element of truth in it for Director/Owners of SME’s. For the disturbing reality is that they are driven mad by the schizophrenic nature of their role.

Communication, Respect and Trust
As a sales and marketing professional I suppose I am more sensitive than others to the at times generalised perception/portrayal of sales and marketing professionals as bounders and vagabonds. I know our society has changed but there is still this awful underlying sense that only certain professions and activities have any value. This was brought to a head recently on a message board where a contributor made the following statement Fundamentally a damn good marketing consultant is a first class highly convincing liar.

Feeling Out-Twittered?
The secret is to keep it simple.

Sales Techniques - Selling Benefits
Sell the Sizzle, Not the Steak. This point became overwhelmingly clear recently while eating at a local Mexican food restaurant here in Texas. Someone had ordered Fajitas. It was interesting to note that as the waiter brought out the plate of sizzling beef strips, all the heads in the room turned to notice what delicacy was heading their way. Hence the statement “Sell the sizzle, not the steak.” Steaks had no doubt been brought to various tables with little or no fanfare. However, when the Fajitas entered the room, everyone took notice. You may ask what this has to do with sales. It’s a question of selling

Navigation, Navigation, Navigation
No matter how successful your marketing program might be, it is important to keep your visitors on your site once they arrive. If they find it difficult to navigate and leave out of frustration, you have just sabotaged all of your marketing efforts.

How Personal are you on Social Media outlets?
With all of the social media venues out there today, many are making the mistake of throwing the doors open on their personal lives. It is best to refrain from divulging too much personal information; it could come back to haunt you.

How To Implement Article Marketing
One of the secrets to effective article marketing is to keep the communication lines open.

Create an Amazing PR Platform - Write A Book
Writing a book is a challenge, but having a book, gives you something to promote. You’re now an expert; you’ve separated yourself from the others in your field. You have a reason to pitch your story to the media and they have a reason to interview you as an expert. So, if you have expertise in a field, you have something to say, and if you want to create an amazing PR and promotional platform – start writing.

If today was your last day?
This article asks a pointed question. Is the performance you have shown today, how you would like to be remembered by? If not what can you do to change it?

Lessons From the Track
What separates you from people who look like they have no shot at winning and yet they do over and over again even when the odds are against them?

Marketing Secrets Of A Mail Order Maverick
This is my third review of a Joseph Sugarman book (previous reviewed: Triggers: 30 Sales Tools You Can Use To Control The Mind… and Television Secrets for Marketing Success).

Copyright a Logo
When deciding to protect your logo or design it can be a bit confusing trying to decide how to protect it. After all, your logo is basically the face of your product line or your services so it makes sense that you'd want to do the right thing when it comes to ensuring that you have exclusive rights to it. The question is should you copyright your logo or trademark your logo? The answer, surprisingly, may be both.

Smart & Simple Internet Techniques
You CAN enjoy your online experience - these internet safety & eCommerce tips will help keep you safe and happy. The internet really can be a safe and convenient place for you to run your business, take care of your finances and enjoy shopping. Learn how to tell if websites are secure; learn smart moves with payment processors; email smarts + how to keep your computer "criminal free" + other simple but “must do” tasks for your online & offline routine.

Oracle launches sourcing software on demand: Why market adaptability may ultimately derail the transition (Part 2)
In this second of our two part review of the April 9 announcement by Oracle that they are now going to offer their Strategic Sourcing and Sourcing Optimization applications on a Software as a Service (SaaS) or on-demand basis, I will focus on the more technical elements of their decision. Specifically, the potentially devastating “weak links” within their current offering that may create an unbridgeable chasm to market acceptance.

Latest PWGSC Press Release Changes Little
Last evening took an interesting turn as I began to receive notifications of the latest press release from the Minister of Public Works and Government Services Chrisitan Paradis regarding the Government Enterprise Network Services: 2009 Industry Consultations Report. The following is a copy of the press release in its entirety followed of course by my take relative to its meaning in terms of the Government of Canada’s Shared Services strategy.

Are there 80,000 reasons that Alcock borrowed a page from Gershon?
“In what has been described as the most significant restructuring of public services for a generation, the rest of the $21 billion (in savings) will have to come from overall efficiency gains such as improving the procurement system, and streamlining areas such as information technology and human resources. That’s why the skeptics are skeptical.” In case some of you are wondering if I am just repeating what I had written in Saturday’s post regarding Reg Alcock’s statement “that the “federal government is on the verge of launching the biggest transformation in the way government is managed in its history,” the above comment was made during a July 22, 2004 BBC interview with Sir Peter Gershon.

Alcock Borrows a Page from Gershon?
“In what has been described as the most significant restructuring of public services for a generation, the rest of the $21 billion (in savings) will have to come from overall efficiency gains such as improving the procurement system, and streamlining areas such as information technology and human resources. That’s why the skeptics are skeptical.”

Achieving Practical Outcomes to Complex Purchases at the Heart of the Emptoris Acquisition of Click Commerce
“I would not give a fig for the simplicity this side of complexity, but I would give my life for the simplicity on the other side of complexity.” Oliver Wendell Holmes, Physician, Poet, Writer, Humorist and Professor at Harvard (1809-1894)

Are Macs and Wal-Marts a good match?

Apparently, there are plans afoot for Wal-Mart to sell Macs, as well as iPhones and iPods, in at least some of their stores. I'm not sure that's a good idea, but it's worth pursuing, at least on a trial basis.

FRANCHISING IN INDIA: A Critical Perspective
Franchising in India is not regulated and unlike popular statistics, only 25 to 30% franchisees are successful. Based on my experience in understanding franchising in several large markets, India is atleast 30 + years behind any developed market when it comes to the market size, growth potential and the level of expertise in the franchising business. In my past five years in the Franchising Fraternity, I have come across more failures than successes, both from franchisors and franchisees.

PRODUCT VIABLILITY
Viability business plan .....to help small business plan how to introduce a new product.

Green Business Travel: Increase Sales and Save the Whales!
Sales Managers – Corporate Social Responsibility department ready to rat you out for your huge carbon footprint? Laying awake at night trying to figure out how you’ll make numbers with a reduced travel budget? Take heart! You can travel green and reduce travel costs, all while increasing sales (….and saving whales).

Small Details Big Profits
Business owners who want an edge in a tough economy don't need to put out big bucks. Focus on the little details and you'll soon find yourself rising above the competition.

Working Smarter — Not Harder
What a manager needs to consider as he/she moves from being a supervisor to top levels of management. The challenge of deciding how to work smarter rather than harder.

Apple won't: a) buy EA, b) buy Twitter, c) launch its own game console
Tough economic times or not, Apple is rolling in dough. It has an US$29 billion cash balance, so this has led to some crazy speculation on what Apple will do with the moolah. There's been talk -- crazy talk in my opinion -- that Apple will buy Twitter and/or Electronic Arts.

THE ART OF STARTING A CONVERSATION
How to converse when it comes to the different media.

DARE TO BE DIFFERENT? THEN SHOW IT BY YOUR ACTIONS.
One of the ways to succeed in marketing is by being different. Here's why.

Top Tips for More Effective Marketing Material
These simple guidelines will help you make your letters, brochures, information, corporate profiles, advertisements and other marketing material more effective in what it was designed to do…SELL.

How sales professionals can use the iPad2 as a serious business tool
Using state of the are iPads and other tablets by sales professionals can set them apart from their competitors.

How do I get my sales people to create some urgency with the client?
If what you have will benefit your prospect enormously and they don’t go ahead now, who will lose? The prospect will, and of course so will you, but if you genuinely believe that what you have is right for your prospect you will be letting them down by not asking for the order then and there.

Is there any benefit to hiring less skilled sales people to prospect for my skilled sales people?
Telephone sales people must understand the sales process used by your team, and understand your products and services. However they must know not to talk about these on the telephone. If they do, then no appointment is needed is it? Instead they must talk only about the benefits of a face to face meeting with someone who can provide more details.

Can you teach “old sales dogs” new tricks?
Here's how to motivate and get the best out of experienced sales people.

How to manage your time so you can get more done each day in sales
How to managing your time so you can get more done each day in sales

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The Art of Firing
A few weeks ago I covered the topic of laying people off. In a sense, this is an easier process because it usually happens in bad times, and it doesn’t single a person out. A firing, by contrast, can occur in good times as well as bad times, and it’s highly personal.

Using Your Currency
Hi, Roman posting here today. I do web consulting and developing for Keith, and he asked me to share how I used his principles to make that happen.

Stress-Free Selling® - How to Make it About Them
You've heard a million times by now to make your sales About Them. But how do you do that???? Here's one easy way how. Take a look at a recent letter or proposal you wrote. Count how many times you wrote "I" or "we." Now count how many times you wrote "you" and "your." If you're like most people, there are ten times more "I's" and "we's" as there are "you's" and "your's." Reverse that! When you write in "I" terms, you write about yourself.

5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

How to Hold The Sales Team Accountable Under the New Rules of Sales Engagement
If you read yesterday's post, there was a comment from Teicko who asked how you can hold the sales team accountable under these new rules of sales engagement where you must work three times harder, three times longer, be three times more effective and have three times more opportunities in the pipeline to get the same results as you used to.

Rules of Sales Engagement for the Recession
We also discussed the economy - of course - and right now, there are some new rules of engagement. You simply have to work three times harder, three times smarter, find three times more opportunities and be three times more effective just to sell what you used to sell. That's it? No. In order to be three times more effective you must refine your strategies and expand upon your tactics. You must be more creative, quicker on your feet, more resourceful and more persuasive. You must ask better questions and more of them. You must be more powerful than ever before. Do that and you will survive. Do that consistently and you will thrive when the economy turns around and money loosens up. In the mean time, no short cuts!

Change what you do
January is named after the Roman god, Janus who had two faces - one looking back and the other looking forward. Now is a good time for you to do both. Review the past year to list and celebrate your accomplishments. Also review your setbacks armed with hindsight to crystallize the wisdom you gained. Looking ahead - set your goals and map your path. But don't expect to keep doing what you are doing and get more. Prepare to change your approach just to get the same results. If you want to improve - do something dramatically different.

It Gets Lonely at the Top
Being a President, CEO or the owner of a company can get lonely at times. This is true even if you are an excellent leader and have developed a top notch executive staff. Often times you face decisions, challenges or just thoughts that you can't even divulge to your most trusted employee. Some CEOs use executive coaches to help them during these times. I personally do some executive coaching. Often times coaching is just affirmation and validation of one's own thinking but it is important to have that outlet.

#1 Killer of Small and Medium Business
In these challenging economic times it is easy to take your eye off the ball. Many times we fail to stay focused on something that is taken for granted when times are good but crucial to stay on top of when times are challenging.

Writing and Publishing eBooks Made Easy #04 - More Advice on Designing Your eBook
Font - It's best to use standard fonts such as Times, Times New Roman, Century/New Century Schoolbook, or Palatino.

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