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tin woodsman Tagged Articles
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Step By Step Techniques To Build Brand Recognition And Grow Your Business
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| The bad news about trying to build your brand and grow your business is.... Building recognition can be one of the most difficult tasks in the branding process. The good news is.... There are many ways of building brand recognition, and they all start at do-it-yourself ground zero with you. Which means that getting the process started is entirely within your own control. So begin by fixing everything within your organization that limits the quality of your product, process or service and then work your way outwards—mending and fine-tuning as you go—toward your customers and competitors. |
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Lessons from The Wizard of Oz
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| Dear Jane,
I just bought a nice new car, which I’d been saving up for. I felt excited when I got into it, smelled that new-car smell, and heard the engine purr. That was a week ago. Now, even though I’m still proud of myself for attaining this goal, I don’t feel jazzed about the car itself anymore. Why is the thrill gone so quickly? How come I don’t stay happy for very long?
Given the amount of debt we Americans are currently up to our ears in, you’d think that money must buy happiness. But just a few years ago, a landmark Harvard study demonstrated that, although many people believe that a nice piece of jewelry, a larger home, a new car, or more money will make them happy, this satisfaction doesn’t last long.
The researchers found that what makes us happiest for the greatest duration is something money can’t buy: |
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