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If You Want Customers to Be Happy, Give Them Less Product Information
Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion.

Other tippie college of business Related Articles

The Value of a College Education
I've been a long-time supporter of college education. I think that a college degree puts you so far ahead in life that it's utterly necessary in today's competitive business world.
If You Want Customers to Be Happy, Give Them Less Product Information
Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion.
5 Reasons To Start A Home Based Business Franchise After Graduation
Once you receive that coveted college diploma, your next move is to head out into the world and get that high paying job that your education warrants. You could go take an entry level position somewhere and start earning experience, or why not jump start the repayment of your college loans by starting your own home based business franchise.
The “Difficulties” of Obtaining an Accounting Education While Running a Business
If you are interested in trying to enhance your accounting skills (or go further and obtain a college degree) while starting or running your own business at the same time, you are not alone. Believe it or not, the average age of college students today is 27. Many adults are going back to school years after what is considered the “traditional” age for attending college.
College and Credit Cards
When your child started preparing for college you probably discussed a multitude of issues that may arise. But have you educated your college aged children about their fiscal plan?

Do You Need College to Succeed?
As the cost of a college education spirals and loans becoming more difficult to get, maybe it's time for you to reconsider if you really need college to succeed? This article provides information and an exercise to help you make some career decisions.

Making a Career Decision – College or Technical Training – Prepared For Both!
The key for both the college-bound and those who wish to buy-pass college and go directly into the workforce, is to understand that virtually all satisfying and good-paying jobs require some type of career specific education and/or training.

Teaching Professionalism
According to a new poll conducted for the Center for Professional Excellence (CPE) at York College of Pennsylvania, nearly 60 percent of the hiring decisions for new college graduates are based on assessments of the applicants’ professionalism.
What to Do When Your Child Refuses to Attend College
As a parent, you certainly want the best for your children. While a college education is important, it is only one of many roads to success. But you are convinced that college is the best road for your child and you are meeting with resistance, trying using the following tactics to convince your children of the value of a college education. Keep in mind however, that all you can do is guide and suggest. The final decision is ultimately up to your son or daughter.
Cash Goggles: “It Pays to Play”
Remember how in college, the later on it got in the evening, the prettier the women became, and the more daring the dudes got about their plans after college. We called it, beer goggles. The later it got, and the more alcohol consumed, the better the world and its possibilities. Well, I’m convinced the same thing works in business. I call it cash goggles!
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