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Money as a Social Barrier
Check out this study by Prof. Kathleen Vohs of the University of Minnesota (Go Gophers!). She tested the hypothesis that thinking about money can create social barriers. Here is a description of what she did:

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Your Customer Just Replaced Your CEO.
The word is out. Advertising in the traditional sense is dying. Some would argue it’s already dead. Interruptive advertising – via TV, radio, Internet or phone – has given rise to as many means to shut out marketing messages as there are to deliver them. Think iPod, TiVo, Do Not Call, and Anti-Spam. All forms of anti-communication.

Profit Building Strategies - Burn Your Brand Into Their Consciousness
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you?
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