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today show Tagged Articles
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Creating PR Success Beyond Oprah
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| At least through the end of this year, Oprah will remain one of the prime jewels, when it comes to media coverage. But it is the combination of media coverage that creates an effective public relations campaign. It is not about one placement, even if that placement is on Oprah or the Today Show. It is about the long haul, about creating a sustained ongoing media presence. |
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Turning up the Heat: Rachael Ray Is On Fire
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| The executives at Cowan and Lobel were not sure if hiring Ray to be the chef at their store was such a good idea in the end. Her prepared dishes were, after all, even outpacing the store’s grocery sales. But Ray had an idea to solve the problem. |
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What If I Don’t Launch A PR Campaign?
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| Don’t just ask yourself what will happen if you launch a PR campaign, but ask what won’t happen if you don’t.
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How to Launch a Targeted PR Campaign
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| Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.
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Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
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| YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars. |
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Launching a Successful PR TV campaign
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| To launch a successful TV PR campaign, you need to think like a TV producer. Meet their needs and they will meet yours. |
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Either The Media Interviews Me Monday At Noon Or Its Off
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| Although you will usually have time to plan and arrange your schedule to do an interview, there are going to be times that the media wants to schedule it at a time that is inconvenient, or reschedules it at the last minute, forcing you to, once again, change your plans. My advice – do it! |
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I Cant Use National Media Coverage
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| Don’t limit your PR horizons. Remember, nothing impresses the media more than media. National media establishes you as an expert. Now you're national news and you're in a position to garner local news. |
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How to Succeed in Business With a Little Help From Oprah, Time, USA Today…
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| Imagine picking up Newsweek or People or The Wall Street Journal and reading an article on YOU or your company, or turning on the Today Show, or CNN, or Oprah and seeing a segment profiling you and your product or service - that is PR. |
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National PR for a Local Story
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| Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover. |
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Why Media Training is a MUST
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| If you're launching a PR campaign, you want to make the best presentation possible, media training is imperative. You owe it to yourself and to the media to be as well prepared as possible.
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