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Lesson #2: Promotion is Your Company’s Best Punch
“Without promotion something terrible happens,” Barnum once said, “nothing!” A master promoter himself, Barnum understood the importance of making a splash and just how to do it. He first started his circus at a time when every Tom, Dick and Jane had their own traveling road show. Thus, he knew he had to make his just a little bit different than the rest in order to stand out. Indeed, it was by using showmanship and promoting himself to no end that Barnum succeeded where the others failed.

Online Business Opportunities - The 5 Essentials
Five solid point to finding your online business.
Top 10 Computer & Internet Small Businesses
Computers and the internet have become essential parts of nearly every business these days, so it makes sense that a large number of computer and internet businesses have sprung up in recent years. Whether it's repairing a computer or providing people with internet access, these small businesses can generate hundreds of repeat clients in no time due to their widespread appeal. Here's a look at the top 10 computer and internet small businesses currently available.
What Franchisers Look For in Franchisees
Most franchisors talk of "awarding" franchises, rather than selling them. Learn how franchisers think and how they decide which prospects they will and won't sell a franchise to.
Renovation is a State of Mind
In the hotel industry, too often millions of dollars are invested in a physical renovation without any thought to "renovating" what truly has an impact on the guest experience - the people who interact with guests on a day-to-day basis. Rob Rush makes the compelling argument that when times are good and the money is flowing into renovations of the physical plant and capital improvements, one need pay equal attention to "renovating" the guest service delivery.

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How to Get Noticed by the National Media
Book Review of book By Jeff Lewis and Dick Jones – Trellis Publishing, Duluth, MN – ISBN 1930650426, 200 pages, May 2001
Tough Calls
Book Review -- AT&T and The Hard Lessons Learned from the Telecom Wars – By Dick Martin; AMACOM, 1601 Broadway, NY, NY 10019, www.amacombooks.org; November, 2004; 304 pages, $24.95
Pragmatic Optimism
Most people consider me an optimist because I laughingly state that I would take my last two dollars and buy a money belt. I'd even go after Moby Dick in a rowboat, and take the tartar sauce with me! However, I've got to confess that I don't hold a candle to the ultimate lady optimist who lived in a retirement home.

Fear of Failure
Dick Costolo, the CEO of FeedBurner, has another awesome post up titled Too Many Companies??

Lesson #2: Promotion is Your Company’s Best Punch
“Without promotion something terrible happens,” Barnum once said, “nothing!” A master promoter himself, Barnum understood the importance of making a splash and just how to do it. He first started his circus at a time when every Tom, Dick and Jane had their own traveling road show. Thus, he knew he had to make his just a little bit different than the rest in order to stand out. Indeed, it was by using showmanship and promoting himself to no end that Barnum succeeded where the others failed.

The ABCs and 123s of Self-Promotion For Independent and Self-Published Authors Part 4
In today's world becoming a self-published author is easy--any Tom, Dick or Harriet can do it! All it takes is a book that you have written or edited and either a familiarity with a variety of easy to use computer software or less than $500.00 to pay someone to prepare it for publication for you. It's really that simple! The hard part--now and it was in the past--whether or not you self-publish or sign a contract with a major publishing house...is actually selling a copy to someone other than your mother. The ease of becoming a published author has made the competition for actual sales skyrocket! Which means of course, that the work has just begun once you hit the publish button over at Amazon or Barnes and Noble or Smashwords or wherever.... So where do you go from here? That's what this article is all about.
Dick Clark and the New York New Years Eve Celebration
Born Richard Wagstaff Clark, Dick Clark is an icon of American music and television. This article appears in the January 2011 issue of Mazon Associates' Building Bridges newsletter and pays tribute to one of America's most-loved public personalities.
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