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Master of the Show: P.T. Barnum is Born
The Fiji Mermaid, Siamese twins Chang and Eng Bunker, General Tom Thumb the Midget – besides being considered “freaks”, they all had in common one man, P.T. Barnum. He was a master showman whose rise to fame came in the 19th century thanks to his traveling “freak shows”. But Barnum was more than that; he was above all else an entrepreneur and a highly successful salesman. Barnum knew how to get people talking. Today, the legacy of his work lives on in the Ringling Bros. and Barnum & Bailey Circus, still billed as ‘The Greatest Show On Earth.’
The Greatest Show on Earth: Barnum Soars to the Top
In 1836, Barnum met Joice Heth, a woman who would change the course of his life forever. Heth was blind and almost completely paralyzed, but she could still speak, and what she was saying sparked an idea in Barnum. Heth claimed to be the 161 year old former nurse of George Washington. Barnum was intrigued both by her story and by the possibilities presented therein. If Heth could catch his attention, how many others would be lured in by this oddity as well?

Other tom thumb Related Articles

Lesson #3: You Do Not Need to Be a Pro to See Your Business Grow
“My first vivid memory is watching mom in a restaurant kitchen,” recalls Ray. “She was flipping something with a spatula. I tried to copy her and ended up grilling my right thumb. I was three or four.”

Garber on Business: Advertisers, Know Your Market
There's a radio ad on the air these days and every time I hear it, I burst out laughing. And it isn't meant to be funny, either. An essential rule-of-thumb for advertisers trying to win over stingy consumers like me, is "Know Your Market."

Can I Claim These Expenses In My Business?
There have been a few questions recently about certain types of expenditure and whether or not they are tax deductible so I thought I would put them publicly here in case anyone else was also wondering. As a rule of thumb, an expense has to be something directly incurred in the running of your business. You need to be able to prove that you spent the money wholly, exclusively and necessarily in connection with the business.
Startups: Top 10 Funding Sources
Even in today’s stressed economy, there are multiple ways to keep your startup alive and moving forward. I find that many startup founders fixate on one or two, often at the expense of their business. Following is a prioritized larger list of sources, with some “rules of thumb” which may save you a lot of time and energy:

Printing Gets Personal with VIPs
At a time when doing more with less is the rule of thumb in business marketing, direct marketing strategies are making a comeback. How? …by getting personal with VIPs using VIP technology, otherwise known as Variable Information Printing.
Successful Entrepreneurs Have No Drinking Problem
Experts vary on how much water you need in a day. If you are a small person, you might need less... if you're overweight, you need more. But a good rule-of-thumb is 64 ounces, or about two liters, every day.

Media 101 for political novices: Leave the witchcraft out of It
This election season is rife with opportunities to learn about what NOT to do when crafting a public message. One of the most basic rules is to avoid endorsing negative images the public already has. It's a good rule of thumb for anyone in the media spotlight.

Startling ATS Hiring Stats! You Might Double Your Performance
Ever considered all the factors involved in a great hire? Here's a thumb-nail version of what makes a difference: Profiling, Behavioural Interview, Gut Feel - what impact do they all have?
Telemarketing Services for Unconventional and Commodity Products or Services
. A good rule of thumb, if you have to say “but”, for example, “I offer merchant services, but we are unique in…..” Once your prospect registered merchant services, you have been cataloged with that commodity.
Telemarketing Companies Are Not Working, When to Stop?
There is really no formula or rule of thumb to follow in determining if enough is enough with telemarketing companies. Hence, this is not an easy question. There are number factors that we need to consider in order to derive the best decision.
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