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57 Varieties of Success: The HJ Heinz Company Takes Off
Heinz began his entrepreneurial ventures selling grated horseradish door to door, but he was soon moving on to bigger and better things. With the introduction of a new type of tomato ketchup, Heinz’s second business was off with a bang. The ketchup proved extremely popular on the market, and quickly became the company’s main focus. Heinz called the company “tomato-obsessed” and was soon the owner of the world’s largest tomato processor.

Lesson #5: Do Not Sell Yourself Short, The World Is Waiting
In the banking panic of 1875, a young Heinz found himself overextended and bankrupt. He had tried unsuccessfully to turn for help to the grocers he had been supplying with produce over the past few years. They, however, turned their backs on him. He could not even get enough credit to feed his family.

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Is Your Mission Statement Written by Dilbert
There’s no more painful corporate ritual than the every-few-years mission statement revision. Here’s where a group of well-meaning people gather for several meetings, markers in hand, to torturously wordsmith themselves into agreement. Does this mission statement typically fire up everyone? Does it fire up anyone? The employees take the t-shirts home to their kids. The gold frames will be filed, roundly. There is no pulse-quickening. Instead, employees, customers, suppliers – everyone except execs and the authors themselves -- see the mission statement as vague, irrelevant, and disconnected from real work. The corporate Ginsu won’t even cut a tomato.
57 Varieties of Success: The HJ Heinz Company Takes Off
Heinz began his entrepreneurial ventures selling grated horseradish door to door, but he was soon moving on to bigger and better things. With the introduction of a new type of tomato ketchup, Heinz’s second business was off with a bang. The ketchup proved extremely popular on the market, and quickly became the company’s main focus. Heinz called the company “tomato-obsessed” and was soon the owner of the world’s largest tomato processor.

Finding Success in a Bottle: How Heinz Revolutionized an Industry
Heinz was called everything from the “Pickle King” to “tomato-obsessed,” but perhaps it was precisely this passion for produce that allowed Heinz to create one of the most successful US-based food companies in the world. How did this young boy who was destined to be a brick layer turn the tides around and become one of the most well-known names in corporate America?
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