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New Consumer, New Tools Equals New Normal
The 2010 holiday season is proving that the new consumer is in the house. He/she is more empowered than ever. They have a new set of tools, know how to use them and ...they are! The same old way of talking to, pushing product to the consumer is just that -- OLD! Consumers know you can track their activities. They don't mind as long as they get something in return. More importantly they know how to track you. They know almost immediately when they get the product, the service, the support they want/expect. Don't deliver, there is **** to pay! But that's OK because you're also a consumer. Now's the time to change the way we think about, work with consumers...

Work/Life Balance For The Business Traveler
Stay connected to the critical areas of your life while traveling for business. Expect the unexpected and enjoy the outcome!

When Things Get Bad, Get Good!
When things get bad, you've got to get good! It all became clear last week on the way to get a massage. My boyfriend and I were running late, so there was instant tension. While speeding down the freeway, I was listening to him talking on the phone to one of his employees. Miss Coach (me) was noticing all the ways that he could’ve been more effective in his conversation. My head started shaking back in forth in reaction. I was being so subtle! (Not!)

How to write ads that sell
If you want to write ads and letters that fill your order book, you must study the classic ads of Claude Hopkins in his book Scientific Advertising. He still ranks as the greatest ad writer of all time.

"Skivvies Are the New Civic Duty"
Here is a short article on how to pack regardless of the TSA.

Other toothpaste Related Articles

Marketing and Selling
For tangibles, such as toothpaste and TVs, 'Marketing' is distinct from 'Selling'. For them Marketing aims at getting consumers to remember the name, and trust the brand, while selling is usually just order-taking.

The Internet is The Newest Tool For Social Media
Social media is a method used to influence people to believe certain ideas to follow certain courses of action. Social media in the past has sold everything from toothpaste to war. Now we have the greatest tool at our fingertips…the internet.

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