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top book publicist Tagged Articles
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An Interview With Book Publicist Scott Lorenz by Norm Goldman of Bookpleasurescom
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| Norm Goldman of Bookpleasures.com interviews book publicist Scott Lorenz of Westwind Communications.
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Other top book publicist Related Articles
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Book Marketing Books Every Author Must Read
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| As a book marketing guy and book publicist it’s imperative for me to keep up with all of the great books and magazine articles being published on the topic of book marketing.
I’ve read dozens and dozens of books on book marketing and usually have found a morsel or two of useful information in each one. Here’s a list of my favorites. By the way, I’ve personally met or have spoken to each author and can attest to the veracity of the material they present and their credentials to discuss these topics.
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Should Authors Do Book Signings? Book Publicist Says "Go For It"
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| Are book signings effective? Are they are good use of resources, ie the author's time, the publicist's time etc? Book publicist and book marketing Scott Lorenz says yes. Just do it! "Frankly, often what happens is something good that goes way beyond simply selling a book." |
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Just like a good recipe, marketing is all about the MIX!
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| Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one marketing tool at a time. |
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An Interview With Book Publicist Scott Lorenz by Norm Goldman of Bookpleasurescom
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| Norm Goldman of Bookpleasures.com interviews book publicist Scott Lorenz of Westwind Communications.
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Real Name or Pen Name Book Publicist Discusses Pros Cons
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| As a book marketing expert and book publicist I have represented a long list of authors, some of whom have chosen to use pen names. Others have asked me about the wisdom of using a pen name. My general response is to advise against a pen name but there are good reasons not to sign a book with your real name. Here’s a pro/con discussion with a little history as well. |
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How to choose a publicist
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| The best way to gain good publicity for your small business is to hire a good publicist.
To help you choose a publicist, you need a checklist to assess the qualifications and experience of the publicist.
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How Small Businesses Can Build a Big Brand With PR
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| How can small businesses build a big brand? It’s simple. It’s with PR. As a publicist I’ve known this for years. I’ve seen media exposure launch everything from new medical procedures to special events and inventions. Why does it work? It works because PR is the bridge that connects large audiences with a single person with the big idea. How do you get it? You can do it yourself up to a point or allocate some money for a publicist. |
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Book Publicist Selects Top 25 Book Fairs and Book Festivals Authors Should Attend
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| Book fairs are wonderful places to interact with fellow authors, publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Here is a list of 25 book fairs and events that are worthy of your attendance. |
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Writing a Book? Here Are Some Things To Consider About Marketing It
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| You thought writing a book was hard? Wait, the much harder part comes when it's time to market it, so you want to make sure you've got a good book publicist who knows what to do. Here are some marketing tips for making your book a best seller. |
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Top Book Fairs and Book Festivals For 2011
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| Book fairs are excellent places to interact with fellow authors and publishers, network with book industry leaders, locate the help you need such as a publicist or book editor, and learn what’s new in the marketplace. Includes a list of book fairs and events that are worthy of your attendance for 2011. |
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