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top innovators Tagged Articles
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The Integration of Innovation and Marketing Best Practices for Business Excellence II
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| During an economic down turn, marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation.
Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization.
Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach. |
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Other top innovators Related Articles
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The Trouble with \"Out of the Box\" Thinking
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| In an interview in Fortune magazine, writer Michael Lewis nails something important about the current ardor for innovators and entrepreneurs: |
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Intuition As a Sustainable Business Advantage - 8 Ways to Make it Work
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| Ting! Author Arupa Tesolin talks about the core ways to start developing intuition as a sustainable business and innovation advantage. Our future may depend on starting to develop intuition as a Smart Skill so we can create more innovators. |
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Seven Reasons Why Everyone Needs a Website
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| According to Cisco Innovators Forum guest blogger Audra Hajj, the selling world today has turned upside down. How can you broaden your exposure as business owners and take your business to the next level? Here are the top 7 reasons why you need a website: |
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How to Use Barriers to Entry to Your Business Advantage
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| According to Cisco Innovators Forum guest blogger Bob Goedjen when we refer to barriers to entry for a business we are not talking about such issues as normally required start-up costs of business but rather about those things that are inherent in the industry or selected market place that impede a small business or any business from entry. |
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What The Obama Healthcare Proposal Means for Small Business
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| Cisco Innovators Forum guest blogger Jeanne Quinn reports that the National Small Business Association released a report predicting the effects that President Obama's Healthcare Proposal will have on small businesses. Will this help or hurt your business? |
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How to Raise Prices
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| Bob Goedjen, guest blogger at Cisco Innovators Forum says that if 90% of entrepreneurs have under-priced themselves, plus many businesses have cut prices during the recession, how do you raise prices now that the economy is picking up again? I asked Bob Goedjen of Silicon Valley SCORE to give us his insights. |
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Create marketing messages for customers - not lawyers
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| Cisco Innovators Forum guest blogger Susan Fantle finds that endless news stories about the threat of lawsuits have made companies become very cautious. Being aware of the legal boundaries of marketing is important, but for strong, compelling messages, marketers should push their message to the limit and object when the company lawyers weaken it too much. Here’s how and why. |
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Innovation In A Static World
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| Everett Rogers' theory on the Diffusion of Innovators. Rogers was a sociologist who, at the age of thirty, wrote that diffusion is, "the process by which an innovation is communicated through certain channels over time among the members of a social system." Rogers basically demonstrated that change agents can be broken down into their rate of adoption. |
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Innovating by Breaking the Rules
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| Innovators are rule breakers. We often see how new entrants to a market break the rules. The low cost airlines did this when they challenged the ways in which the major airlines did business. The new players used e-tickets, did away with allocated seating, bypassed travel agents, flew to new, smaller airports, etc.
So, if you want to be innovative, you have to work out how to at least challenge the rules to if they can be effectively broken. How? Read on ... and find out.
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Innovation in Place
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| Innovation only happens when we shift out of our knowns and into a new place - of thinking, seeing and believing. That’s a really hard thing for experts to do - after all, that’s why you’re an expert. Yet that’s exactly what leading innovators do. They throw their expertise to the wind and look at the world through fresh eyes. |
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