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How to Lose Customers Under Contract
You know that your competitors' top prospects are your existing customers that you have under contract, right?
Small Business Advertising - Direct Mail Candy Promo Gets Sweet Results
Here's a direct mail promotional idea that worked well for a corporate client selling big ticket electronics gear. With a little imagination, you can do something like this to create new business for your growing company.
PR Doesn't Stand for "Press Releases"
How to think about the big picture of public relations
Stress-Free Selling® - Go After the Easy Sales First
If you are like most people I know, you sell half or more of the referrals you get. One of my coaches claims 100% sales of his referrals! Let's first clarify what referrals are. When someone says "SoAndSo should do business with you," and they don't know SoAndSo, this is not a referral. This is the same brilliant idea you probably already had. Ok, back to prospecting referrals. . . There is a good way and a better way to ask for referrals...
Stress-Free Selling® - Get Referrals Every Time
Referrals are the easiest prospects to close. So we want to make getting Referrals a natural and consistent part of our sales. To do this, we have to ask for Referrals in a way that gets us the names of great prospects. If we ask, "Who else would you recommend," our respondent will frequently come up blank. To avoid this, ask any of these four questions...

Does it Make Sense to Keep Doing What isn't Working & Expect Increased Sales?
Persistence is good, but not if you're persistently doing the wrong things. That's just being pig headed and stupid.

Other top prospects Related Articles

USE REVERSE REFERRALS
Often you have highly-coveted prospects that you would love to soften up before contacting. Comb your customer base and ask them if they know the prospects, and if if they could help you.

Powerful Roles For Strategic Marketers According to Your Strategic Thinking Business Coach
A strategic marketer or business developer knows how to get to know prospects, listens to what the prospects say, hears what the prospects say and ensures that he or she understands what the prospect is saying. In today’s competitive business world, there is a real need for true strategic marketers and business developers. Too many marketers and business developers are of an old breed and they are using tired old non-strategic approaches to prospects. These “traditionalists” also are not recognizing new characteristics of prospects. Therefore, in my opinion, a new brand of strategic marketer and business developer is needed to be successful in the marketplace today. Your Strategic Thinking Business Coach offers the following perspective on these roles.

How to Talk to Prospects and Win Them
The thought of talking to prospects can make even the most seasoned entrepreneur nervous. It doesn't have to be this way. All you need to know are these seven steps to winning conversations with prospects.
Market to them until they Buy or until they Die!!!
3 Rules of contacting prospects that will increase your sales 1. Market to your Perfect Prospects 2. Contacting prospects with VALUE 3. Market to them until they Buy or until they Die
Stress-Free Selling® - Eliminate Stress in Sales
A sale is stressful when we approach Prospects with the intention of making a sale and the fear of not making a sale. To compound matters, Prospects are afraid we are going to manipulate them. They are afraid we are going to sell them something. . . something that's not in their best interest. Prospects accept appointments reluctantly (which is why we have difficulty getting them on the phone in the first place) and are pre-armed with a litany of excuses (aka objections) to get rid of you. It is this dichotomy of goals (you want to make a sale and Prospects want to protect themselves) that creates stress. Imagine if you both want to meet. Imagine if neither feels the other is going to try to force anything on him. Imagine you both feel the only acceptable outcome is the satisfaction of your Prospect's goals.

You Can't Sell Anybody Anything… Until They Discover They Want It!
Despite what most traditional sales trainers tell us, it’s very difficult to convince people that they want or need something that they're not already asking to buy. Our experiences at Sandler Sales Institute have demonstrated that when we try to force-sell our products or services, all we do is evoke feelings of defensiveness in our prospects. Unconsciously, the prospects "defend" whatever it is they already own or use. Under those circumstances, prospects won't make a "new" decision.

Do Your Prospects Have a "Crush" on You?
Do Your Prospects Have A "Crush" On You? Here's the deal lady. When sales are sluggish it can be very easy to drop your "customer filter" and start taking any old business that knocks on the door. Sometimes those prospects want to pay you far less than you're worth - and sometimes those prospects are just not the right fit (but you're tempted to take the biz anyway). Because this can very dangerous to your profit margins, time, energy and possible frustration levels - let me give you a Sales Diva warning.
Creative Abrasion and the Sales Knowledge Activist
I don't know enough. Not enough about my customers & prospects, or their customers, prospects, suppliers, partners and competitors. I don't know enough about the objectives, strategies, requirements, problems or people of any of those groups. I don't even know enough about how my own products and services - either alone or combined with other products and services - can address the issues of my customers and prospects. Eeesssssshhhhh... (Guess what? You're in the same boat!)
7-Sigma Selling
Selling a product or service is more than making presentations to prospects. It's making presentations to the RIGHT prospects at the right time. It's also about treating prospects right ON time. "Prompt response to needs and requests" is ranked by prospects only 2nd to pricing.
3 basic steps to finding & developing top prospects
1. Prospect Generation: How to develop more good prospects 2. Prospect Qualification: How to identify more REAL prospects 3. Prospect Development: How to cultivate prospects so they'll choose to buy from you
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