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Driving Guest Loyalty In An Economic Downturn
Yeah, yeah, another article about the same stuff to do in a down economy. Not really. I’m as fed up with them as you are - trust me, probably a lot more since they really don’t address anything that really matters. But this time I was reading, “The Importance of the Customer Experience in a Down Economy” and could not get past the introduction without my brain kicking into overdrive with references for our business.

5 Thoughts On Guest Loyalty
5 Thoughts On Guest Loyalty

The Steps to Brand Greatnessor Purgatory
The process of developing your small business brand is made up of a series of steps - interdependent and progressively connected. Each step requires cultivation over time; represents an important brand building opportunity; and needs to be achieved in the eyes of your customers before you can proceed "up the ladder".

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Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

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