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Do We Ignore Half the PC/CE Market?
PC, CE products have typically been designed, manufactured for the male geek. But this stereotype customer is becoming history as women increasingly buy and use the products. To be successful though it requires more than simply making them pink. Female users want more...lot more than we might think.

Other touchstone pictures Related Articles

Paint A Word Picture - Excite Your Customer
So many sales pitches are boring. But you can bring your selling to life by painting pictures in words to excite your prospective customer.
Simple Pictures Are Best
The "simple pictures" rule tells us that if you have a business or practice and are looking to market it, the simplest marketing picture is probably the best.
The Power of a Blank Whiteboard
Unfortunately for many companies, people don't usually respond well to change. Anything but. I wish we could embrace the opportunity to evolve processes and thinking and behaviors - but often we don't. Especially in tough times - when the company environment is probably already tense and constricted. When things get tense, people tend to hang on to what they know, as a touchstone for the status quo - which is known and safe, even if it does mean a downhill slide. Hanging onto 'the way we've always done it' is one of the most common challenges I encounter in my clients.

Increase Sales By Overcoming Repetitive Habits
Are your habits increasing habits or potentially decreasing them? Read a quick story about the "Touchstone" to show how habits can prevent us from achieving our sales goals.
Seek Out First Time Experiences in the Second Half of Your Life
I love this "touchstone" I have hanging in my office. It seems the older we get the more excuses we have NOT to participate actively in life. "I might break a nail" if I learn how to climb rocks. "I might break a leg" if I roller blade with my kids. "What would the neighbors say if they saw me out there on my kid's scooter"? All we're doing is shutting down our bodies and our minds with this type of negative talk. "Just like fruit on a tree, if you're not continuing to grow, then you're ripe, and beginning to rot" my friend told me.

Strong SEO means style AND substance
You would be forgiven for thinking that just because the Internet is so visual that graphics and pictures should take absolute priority when it comes to content and successful SEO. Well, yes. And no.

Flickr - Social Media For Business With the Power of Images
They say a picture is worth is a thousand words. As a social media for business marketing strategy however, pictures could be worth a thousands of dollars. Are you using pictures effectively to promote your company or products effectively online? One of the most underutilized and least appreciated tactics is sharing a full suite of downloadable online photos. Sharing images of your key staff, company building, special events and the like can help people familiarize themselves with the company and build trust with your company
When words are not enough
The use of photography in PR is lightly covered, with the suggestion that substantial benefits can be derived from using pictures to tell a story.
How to Restore Lost Photos from Virus Infected Storage Devices?
Sometimes, virus penetrate the storage devices and delete your pictures. What to do when this kind of thing happen? Can you recove the pictures by yourself? What kind of tools can you use to recover your lost pictures? Read this passage and find it out.
The Motivation Myth
After six years at Universal Pictures, Harry Cohn formed Columbia Pictures in 1924. During the following decades he ran the company with an iron fist. His image as a tyrant was reinforced by the riding whip he kept near his desk to crack for emphasis. Cohn's form of "motivation" led to the greatest creative turnover of any major studio. At his funeral in 1958, one observer suggested that the 1,300 attendees "had not come to bid farewell, but to make sure he was actually dead."
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