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Heart of Marketing by Judith Sherven and Jim Sniechowski
Customer service and really good customer service seems to be a thing of the past in many businesses. When I was growing up - my grandfather reinforced the importance of stellar customer service to me and that lesson has served me very well of the last two decades. This book explains how to put "heart" back into our businesses and our marketing.
Women's Millionaire Club by Maureen G Mulvaney, MGM
Many people own home based businesses and in these tough economic times - many more people will launch home based businesses. Some people do very well with their own business - while others never make a decent living. What is the difference?

Guerilla Marketing Weapons by Jay Conrad Levinson
In these tough economic times – it is more important than ever to find inexpensive and effective ways to market our businesses. Jay Conrad Levinson and Guerilla Marketing are two of the best sources for this information.
Is Your Business Storm Proof ? - Part 2
More ideas on how your business can thrive even during tough economic times!

Other tough economic times Related Articles

Fight Recession For Yourself And Others With A Management Franchise Business
Economic times are tough, but some businesses and industries have learned how to survive in tough markets and even profit during times of recession. Here's a look at some of the top management franchises that can help you weather a recession and even start a new franchises business and find success in any economic climate.
5 Public Relations Musts During Economic Tough Times
So, times are tough. First thing to keep in mind is this will pass and better times are ahead, but even more importantly, realize that tough times don’t have to signal tough times for you and your business.

Recession-Proof your Mind (Part 1)
What is a recession? Does it really mean that times will be tough for the entrepreneur? Learn the secrets to profiting during economic tough times when you recession proof your mind.
Recession-Proof Your Mind (Part 2)
What is a recession? Does it really mean that times will be tough for the entrepreneur? Learn the secrets to profiting during economic tough times when you recession proof your mind.
Help Your Business Thrive In A Bad Economy
Don't be defeated by the current economic crisis. Help your business not only survive but thrive during tough economic times. Use some of these strategies to show customers that they receive far more in value than the price they pay for your goods or service.

The Upside to the Downside
I’m not denying the economic hard times, but I am saying that not only are we finally beginning to see positive news filter through, but that there have also been upsides to this financial upheaval we’ve been going through. Lessons can be learned and fortunes made during tough economic times. It was during the Great Depression that the billion dollar cosmetics industry was launched.
Leadership Development during a Recession
Listen, times are tough. Some of you may even be facing economic crisis. Keep in mind that as a leader you don’t create crisis. But, a crisis can create leaders. Now is the time to leverage the current economic crisis to enhance leadership development within your company. Ask yourself these questions: • What kind of example are you setting during these tough economic times? The majority of your employees have probably never experienced a recession. • What kind of knowledge or experience are you passing down? • Are you living up to your responsibility to have a personal impact on leadership development within the organization? • What kind of mentor have you been? • Are you allowing your employees to stretch – to fail – to grow? • Are you empowering and demonstrating faith and trust in your employees?

Sun Tzu, Boxing and Leadership: weathering economic down-turn with momentum and timing.
Sun Tzu, renowned general and author of "The Art of War" provides guidance on how to be competitive in times of economic turmoil and scarcity. He explains the role of momentum and timing and how to employ them to the advantage of the modern leader and entrepreneur. Understanding these principles not only informs marketing, but gaining market-share and weathering tough economic times but how China has risen and how we can thrive.
Crisis Creates Leaders
What a profund statement. Crisis creates leaders. Crisis is certainly more prevalent and dramatic during tough economic times. It is no wonder that we are all being tested during these tough economic times. We must recognize and understand crisis and change management during these times to become more effective leaders to reposition our companies to thrive during recovery. This requires specific recovery and repositioning strategies.

Some Things Are Easier For Your Business in a Recession
If your business is feeling the impact of the economic downturn, think differently about how you could take advantage of the current economic circumstances. Some things are definitely more challenging, but others might actually be easier in these tough economic times.
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