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tour nike Tagged Articles
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Lesson #4: Keep Your Company in a Constant State of War
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| “Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had. |
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Other tour nike Related Articles
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Being A Tourist In the Napa Valley
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| Some friends of mine from Chicago came out for a visit a few weeks ago to take in the Napa Valley, tour some wineries, and experience the excitement of crush. It had been a while since I played tourist here in the Valley and thought it might be fun, so I tagged along. It was quite an experience. While my husband, Mike, was the Vineyard Manager for Robert Mondavi Winery, we had attended a zillion fabulous events, special tours, and tastings but I could not actually remember ever going through a typical,everyday tour of the winery. |
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The Fly Girl Takes Off: Lopez’s Career Soars
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| After Lopez made the move to Hollywood, opportunities seemed to abound. She continued to star as a Fly Girl on the hugely successful In Living Color for two years, before deciding to move on to bigger and brighter things. She gained roles as a dancer in numerous music videos, including Janet Jackson’s That’s the Way Love Goes. She was even offered the chance to tour on Jackson’s world tour but turned it down. Lopez had greater ambitions. |
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Lesson #3: A Clear Focus Will Take You Where You Want to Go
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| “We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track. |
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Lesson #4: Keep Your Company in a Constant State of War
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| “Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had. |
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A Wake Up Call for Marketers
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| Understanding and embracing digital media is critical for today's ad agencies and marketers. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship.
Yet Nike needs more than terrific traditional campaigns. They need to take full advantage of the internet and build a cohesive online strategy to reach their target audience, build their brand, foster their community and drive sales.
Apparently Wieden didn't prioritize online marketing to the degree Nike needed. And so earlier this year, Nike announced that they'll move their interactive assignments elsewhere.
This wakeup call about online expertise isn't just for big consumer ad agencies. B2B marketers, consultants and agencies should pay attention as well.
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10 Leadership Lessons from the Tour de France
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| As many readers will know, I am passionate about cycling. I love the complex interplay of personal discipline with teamwork. I love the combination of brutal effort and chess like strategy. I love the epic scenery and the cool gadgets - I love it all.
This week the 2009 Tour de France enters it’s final, decisive week. So in a blatant bid to get more people interested in cycling - here are my 10 leadership lessons from the Tour... |
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Virtual Book Tours - A Marketing Tool for Your New Book
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| A virtual book tour (VBT) uses similar concepts as a book tour except it is done virtually on the Internet. Instead of physically going on a tour visiting book stores, you visit blogs. |
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Home-based Business: Tour Guide
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| Working as a tour guide is a home-based business that can make you spend more time outside than at home. Either you are out with a group of people taking a tour in some of the attractive and tourists spots in your community, or running your marketing campaign. |
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Getting the Most Out of Group Travel
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| Group tour travel is a great way to save money and broaden your access to exotic destinations. These excursions have a lot more to offer than just a ride on a bus.
Tour companies often have the leverage and connections to negotiate significant discounts with hotels and other vendors. They can help you cut your vacation expenses. If you're a first time traveler, a group tour can help you to get around in unfamiliar territory. Some destinations are difficult to visit at all without an experienced guide, and group tour travel solves that dilemma.
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Why Your Brand is Your Fortune
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| You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience. |
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