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Do You Know Who Your Target Audience Is?
It is surprising how many businesses are just advertising to all and sundry. They don't even realize how many resources they are wasting by adopting this approach. When the concept of Target Audience is mentioned to them they reply "everyone is my target audience - right" - Wrong. Marketing is more effective when you put the message exactly in front of the people who are ready, willing and able to buy your product/service at that moment.

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Being A Tourist In the Napa Valley
Some friends of mine from Chicago came out for a visit a few weeks ago to take in the Napa Valley, tour some wineries, and experience the excitement of crush. It had been a while since I played tourist here in the Valley and thought it might be fun, so I tagged along. It was quite an experience. While my husband, Mike, was the Vineyard Manager for Robert Mondavi Winery, we had attended a zillion fabulous events, special tours, and tastings but I could not actually remember ever going through a typical,everyday tour of the winery.
The Fly Girl Takes Off: Lopez’s Career Soars
After Lopez made the move to Hollywood, opportunities seemed to abound. She continued to star as a Fly Girl on the hugely successful In Living Color for two years, before deciding to move on to bigger and brighter things. She gained roles as a dancer in numerous music videos, including Janet Jackson’s That’s the Way Love Goes. She was even offered the chance to tour on Jackson’s world tour but turned it down. Lopez had greater ambitions.

Hiring Employees FAQs
What labor posters do I need to display for my particular business?
10 Leadership Lessons from the Tour de France
As many readers will know, I am passionate about cycling. I love the complex interplay of personal discipline with teamwork. I love the combination of brutal effort and chess like strategy. I love the epic scenery and the cool gadgets - I love it all. This week the 2009 Tour de France enters it’s final, decisive week. So in a blatant bid to get more people interested in cycling - here are my 10 leadership lessons from the Tour...
Virtual Book Tours - A Marketing Tool for Your New Book
A virtual book tour (VBT) uses similar concepts as a book tour except it is done virtually on the Internet. Instead of physically going on a tour visiting book stores, you visit blogs.
Home-based Business: Tour Guide
Working as a tour guide is a home-based business that can make you spend more time outside than at home. Either you are out with a group of people taking a tour in some of the attractive and tourists spots in your community, or running your marketing campaign.
Successful Business Campaign
When you are looking for a way to advertise or promote your brand, posters are some of the cheapest tools that can be used as a form of marketing. These are especially handy for smaller businesses that are operating in a small country wherein every money making opportunity is very important.
Getting the Most Out of Group Travel
Group tour travel is a great way to save money and broaden your access to exotic destinations. These excursions have a lot more to offer than just a ride on a bus. Tour companies often have the leverage and connections to negotiate significant discounts with hotels and other vendors. They can help you cut your vacation expenses. If you're a first time traveler, a group tour can help you to get around in unfamiliar territory. Some destinations are difficult to visit at all without an experienced guide, and group tour travel solves that dilemma.

I Teach Dance Classes ~ How Do I Get the Word Out?
It's no longer enough to just do local posters and hope everyone will find your dance classes. Nowadays there are so many more options online that you can utilize to get the word out, and before you know it you'll be on your way to having busy classes!
Off the Books and Underground
Some years ago while taking a walking tour in downtown Los Angeles, the tour guide waved his hand at a commercial strip on Broadway and said something that stayed in my mind. “More cash changes hands every Saturday on this street than in Beverly Hills” was his observation. Notice he said cash and not higher gross sales. There is an unmeasured segment of the small business community that seems to be growing, especially in urban areas. It is a world where cash is not just King, but the entire royal court! Politicians and regulators need to absorb the lessons coming from the off-the-books economy.
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