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Lesson #1: Tease Your Customers into Wanting More
Warner did not spend any money on advertising for any of his product lines, not even the ever popular Beanie Babies. He did not have to. Instead, he pursued a novel and cost-effective strategy of teasing and taunting his customers into wanting more.

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Policies to Facilitate a Virtuous Circle
There are only limited experiences of host countries that have succeeded in continuously attracting FDI while effectively moving-up the value chains through solid HRD and technology transfers.
We Have Met the Enemy ...
There are other coffee chains. And damn fine independents. The coffee is good at Dunkin' Donuts ... and McDonald's for that matter. (My next door neighbor will go to the mat defending DD.) Still, Starbucks is sailing in pretty blue ocean to this day. So why is its stock in the tank, why did founder Howard Schultz decide last week to can the CEO and re-take the job himself?
The Giants want to Eat You
The big box discounter, the many cable shopping networks and the large chains know they can only attract a very small percentage of each other’s customers. So they are continually after your customers. And they will eat you alive, unless you …Stop reacting and ACT
What can be the "next big thing" in supply chain management?
Network Member Question What can be the "next big thing" in supply chain management? Will it be technology-related (eg. new innovations, new IT solutions etc.) or more market-related (eg. changes in consumers demands and expectations forcing companies to adapt)? Are there any major differences in the SCM developments in different parts of the world? Eg. are European supply chains significantly different from American on Asian supply chains? Will it change in the future? Can we say that any part of the globe is developing faster than the others in terms of SCM maturity? Przemek Pietak Senior Consultant, Roland Berger Warsaw, Poland

How can I turn my company's operations into a competitive advantage?
Network Member Question How can I turn my company's operations into a competitive advantage? and What are the best ways to run my supply chains? Ramesh Malani L'Entrepreneur En Residence at Foundation Washington D.C.
The Hospitality Industry and Call Accounting
For the past 30 years, most hotel and resort chains have required some sort of call accounting system in their properties. They do this to recover phone costs, generate extra revenue, and plan for and manage telecom expenses.
Win More Sales By Losing The Chains of Spiel and Commonality
Are you chained to your sales spiel? Do your marketing and sales messages weigh down potential qualified customers (qualified prospects) with your rhetoric or commonality links? Learn how to lose these chains and win more sales.
Increase Sales by Removing the Chains of Emotional Bondage
To increase sales does require a lot of emotions. However, some of these emotions may be keeping you from your sales goal. Learn how many thoughts you have and how a recent article marketing challenge demonstrates those chains of emotional bondage.
The Power of Greening Supply Chains
Sustainable supply chains are an integral part of a rapidly growing trend that is transforming businesses around the world. Many organizations are looking at supply chain sustainability as a new measure of profitable logistics management. Increasing companies are adding value to their offerings by using sustainable supply chain reporting as a central part of their strategy. Puma, Walmart and HP are three examples of companies that are leveraging their buying power to increase sustainability throughout their supply chains. Research funded by the European Supply Chain Institute (ESCI) indicates that IT supply chains afford significant opportunities for carbon reduction.

Stuck In A Rut? - Adopt The Samurai Creed!
Are you sick of feeling stuck in a rut? Are you ready to break free from the chains that bind you? Perhaps you should adopt the Samurai creed as your own.

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