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Recession Proof Tradeshows: Seven Strategies To Stay Strong in Tough Times
No matter what industry you’re in, from high tech to finance to manufacturing, chances are your organization is struggling to deal with economic challenges. Slowing sales and a sluggish consumer base with limited confidence have plagued the marketplace as a whole. You can see the results of this at tradeshows. Smaller shows, with fewer exhibitors and a subdued atmosphere have been reported from several market sectors.

Other tradeshow marketing Related Articles

Business Marketing Beyond the Booth
Exhibiting at a tradeshow is only the beginning for this marketing strategy. Read what follows after the tradeshow and learn some hints for the next tradeshow.
But, It Will Take Too Long
Sitting in a waiting area above the tradeshow floor, I watched the forklift drivers deliver crates and boxes to small groups who were waiting to transform their rented cement floors into inviting marketing endeavors for the next day's expo opening, hosting seven thousand conference attendees.

Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis
Every industry has its good & bad times…It is possible to turn in a great tradeshow performance when everything else is going wrong. Here’s how.

Eight Effortless Exercises to Improve Tradeshow Performance
Human nature dictates that more often than not, we seek out the smoother path and avoid things we perceive as difficult. Read, to improve your tradeshow performance effortlessly.

Rising Exhibiting Costs Places New Premium on Efficiency
To ensure the maximum ROI possible, in order to justify the spiraling costs... here are the top five ways to get the most out of every tradeshow...

Creating a Realistic Tradeshow Budget - How to Avoid Nickel & Dime-ing Yourself to Death
Having a realistic tradeshow budget is crucial for exhibiting success. It's imperative to include all the costs associated with exhibiting in your financial plan. Here are some tips on how to keep these costs manageable.

Smaller Crowds Hold Hidden Potential: Exhibiting During Economic Downturns
Economic cycles have very real and immediate consequences on the tradeshow environment. When times are good and there's lots of money floating around, tradeshows can become lavish events, with teeming crowds treated to extravagant displays and over-the-top exhibiting. On the other hand, when the economic indicators aren't so good, the tradeshow starts to look a little bleak. Exhibitors scale back and the crowds get smaller. This trend holds true among all industries; some are hit harder than others, but most see a significant decline in attendance numbers during economic downturns. Surprisingly, that's great news for exhibitors.

Your Website Doesn't Need A Traditional Call To Action
Sales people are taught, you always need 'a call to action,' a request to act or lose the opportunity of a lifetime. I'm sure you've seen the infomercials, website presentations, online direct marketing come-ons, and even high-pressure seminar and tradeshow presentations that will never be repeated, so you better act now. You're familiar with the language used: "act now and we'll send you two pieces of junk you don't need, but wait there's more, call in the next ten minutes and we'll add a third useless item."

3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
Exhibiting Magic
In the wonderful world of exhibiting don’t you yearn for that magic wand to give a quick magical fix to your tradeshow trials and tribulations. Wouldn’t it be nice to have attendees motivated to flock to our booths because they wanted to and not because they had to?

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