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Has cold-calling ever worked for you?
Many salespeople make the mistake of treating in-bound calls as easy wins or a guaranteed sale. However, my experience suggests you need to engage customers in the same way, don't skip steps in y0ur sales-process, and never assume they have buy-in just because they called you, as they may also have called three of your competitors.

Collecting From Your Customers
Are You Letting Customers Off The Hook And They Owe You Money?? An old sales manager of mine taught me something years ago. It's pretty simple. He said: "It's not a sale until you're paid."

The New Marketing
Before the web, companies had to either buy advertising or convince journalists to write about their products or services (many organizations still use this approach). One component of New Marketing focuses on brand journalism - the idea that creating great content will help your small business publish it's way to brand awareness.

Other tradeshows Related Articles

J u s t K id d in g
Giant or double sided Chupa Chups, Barbapapas, Lomo cameras, fascination with 70’s cult series and heroes, champagne with a straw, resurgence of retro-brands such as Adidas or Converse, comfort food and fluffy toys… Kidults, adulescents, rejuveniles, mid youth rebellion… call it what you want, but any magazine editor or marketing expert will tell you: we’re living in an increasingly ageless society. A growing number of adults all over the world is embracing and adopting the culture of teenagers and children as never before. Judging from our recent visits to Paris fashion and home ware tradeshows, this widespread trend is here to stay and is affecting many areas of life and businesses. So how can your brand address the consumers’ inner child?

An \"Ideal Selling Situation\"
Tradeshows are one of the most cost-effective tools in a marketing arsenal.
Who Put All These Trees in the Forest? Making Pre-show Promotion Stand Out!
There's a lot of pressure on marketing departments today: a tightening economy and increasingly competitive environment means that every promotional effort must generate a positive return. Every decision has to be viewed critically, and that includes the decision to participate in tradeshows.
Protecting Your Interests: Using Competitive Intelligence Gathering Techniques at Tradeshows To Safeguard Your Bottom Line
Tradeshows offer the most overt intelligence gathering environment imaginable... It is important to pay careful attention to any unfamiliar exhibitors... carefully approach tradeshows with one eye toward protecting your intellectual assets.

Recession Proof Tradeshows: Seven Strategies To Stay Strong in Tough Times
No matter what industry you’re in, from high tech to finance to manufacturing, chances are your organization is struggling to deal with economic challenges. Slowing sales and a sluggish consumer base with limited confidence have plagued the marketplace as a whole. You can see the results of this at tradeshows. Smaller shows, with fewer exhibitors and a subdued atmosphere have been reported from several market sectors.
Smaller Crowds Hold Hidden Potential: Exhibiting During Economic Downturns
Economic cycles have very real and immediate consequences on the tradeshow environment. When times are good and there's lots of money floating around, tradeshows can become lavish events, with teeming crowds treated to extravagant displays and over-the-top exhibiting. On the other hand, when the economic indicators aren't so good, the tradeshow starts to look a little bleak. Exhibitors scale back and the crowds get smaller. This trend holds true among all industries; some are hit harder than others, but most see a significant decline in attendance numbers during economic downturns. Surprisingly, that's great news for exhibitors.

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